Supply chain issues have become front and center for most brands and retailers, adding to the complexity of adapting to new shopper behaviors and adjusting stock levels. Join Premise for a discussion on solving supply chain issues, as they share a recent case study with a leading global retailer and the "retail audit" solution that quickly identified the challenge while providing actionable data to resolve it. During this webinar, you'll discover how you can quickly and affordably capture and uncover insights from the "ground level" and from the perspective of your consumers.

1. How to Successfully Navigate a
Supply Chain Crisis
The Urgency of Retail Audits
Jason Wortham
Sr. Solutions Consultant
jason@premise.com

2. Meet the Speaker
Jason Wortham
Sr. Solutions Consultant

3. Agenda
▪ Understanding where Premise can help you in the Supply Chain
▪ What brands with perishable goods can do to optimize their supply chain
▪ Illustrate how crowdsourcing with Premise can provide on-the-ground
insights
▪ Resetting industry expectations on when you should expect results
▪ Real-world example of this approach in action

4. Quick Polls

5. Global to Local
Title
Is your product/good/service distributed
globally?
● Yes
● No

6. Crowdsourcing Today?
Title
Are you currently using crowdsourcing data
collection as part of your market research?
● Yes
● No

7. Understanding where
Premise can help you
in the Supply Chain

8. 8
Crowdsourced data collection
drives efficiency and creates
new insight opportunities
First Mile
▪ Environmental, social and corporate governance (ESG)
▪ Corporate social responsibility (CSR)
▪ Monitor the sourcing of raw materials
▪ Farm-to-Factory visibility (F2F)
Last Mile
▪ Product Availability (online or on-shelf)
▪ Product Freshness
▪ Retailer Compliance
▪ Competitive Landscape
Manufacturing & Distribution
▪ Product Manufacturing
▪ Global, National & Regional Distribution
▪ Warehousing

9. Where Premise Can Help

10. What can be done with
Premise to optimize
your supply chain

11. 11
Data collection for a modern age...
Contributors Customers
● Market Research
● CPG Brands
● Retailers & Restaurants
● Service Providers
● International Development
● Humanitarian Assistance
● Governments
● Travel & Hospitality
● Hedge Funds
● Premise Anchor Data
Task Marketplace | Gig Work
Commission
Tasks
Extract
Insights
Collect
Data
Get
Paid
Contributor Capabilities
EXPLORE
LOCATE ADVANCED
SURVEY
Customer Portal
TASK
LIBRARY
QUALITY
CONTROL
TASK
MONITORING
DATA
ANALYTIC
S

12. Premise delivery of high-
confidence information by
dashboards or in JSON, CSV,
or KMZ via secure transmission.
Visualize & Deliver
Premise validation of hundreds
of thousands of simultaneous
contributor submissions with
machine learning-assisted QC
processes.
QC the Data
Premise review of requests,
language localization,
translation, and dissemination to
the contributor marketplace at
market rates.
Engage Community
Set objectives, refine
geographic parameters,
determine time series, design
requests, and identify preferred
population segments.
Define Requirement
How does Premise work?
Hours to Days Hours to Days Minutes Hours to Days

13. Define Requirements
▪ WHO: Profile of the target respondent
▫ Socioeconomic, demographic, geographic or bespoke
attributes
▪ WHAT: Details you want to capture
▫ Photos, videos, barcode scanning, pricing or other
qualitative & quantitative observations
▪ WHERE: Geographic location of data collection
▫ Online, in-store, in-home, etc.
▫ Urban, Suburban, Rural, etc.
▪ WHEN: How quickly and for how long should we be
collecting the data
▫ One-time, longitudinal or ad hoc
▪ HOW MUCH: How many observations do you need
▪ WHY: What’s the problem statement!

14. How crowdsourcing
with Premise can
provide on-the-ground
insights

15. Leading Multinational Consumer
Goods Company
Southeast Asia
A major consumer goods company needed to fill
in unknown locations and practices in its initial
sourcing of palm fruit in order to gain visibility
into its first mile supply chain. The client was
able to become more transparent and data-
driven in their commitment to sustainability.
Premise client information is confidential and not for distribution.
Mapping the
First Mile
Supply Chain
premise.com Case Study: Multinational
Consumer Goods Company
Palm Fruit
Pick-up Sites

16. Ivory Coast and Ghana
Understand the labour conditions surrounding
housing, workforce composition, contracts,
payment and other aspects of the Cocoa Industry
in West Africa. Respondents segment by form
owners, sharecroppers, laborers and local
community members.
Premise client information is confidential and not for distribution.
Understanding
Labour
Conditions
premise.com Case Study: Cocoa Industry
Workforce Assessment
Housing
Nonprofit Cocoa Industry
Monitoring Organization
Processing

17. How would you rate the neatness of the area
where the Casper products are located?
Prominent
Digitally Native Brand
United States (22 states)
Wholesale relationships with retailers allow
digitally native brands to expand their visibility,
but force them to give up some control of the
customer experience. Our findings capture how
the partnership manifests itself in stores.
Premise client information is confidential and not for distribution.
Risks of
Wholesale
Strategy
premise.com Case Study: Casper
Excellent
Poor

18. Major US Plant-Based
Meat Brand
Global (9 Countries)
Bypass expensive and time-consuming sales
data to quickly understand the expansion
potential in many global markets and the wide
variety of meat substitutes available globally for
culturally diverse product innovation.
Premise client information is confidential and not for distribution.
Global
Expansion
Technology
premise.com Case Study: Impossible Foods
Excellent
Poor

19. Global Beverage
Manufacturer
Australia
A global beer manufacturer was looking for a
solution to maintain constant collection of its
own and its competitor’s expiration dates across
thousands of retail stores in Australia to ensure
that retailers were removing expired products
from shelves before they reached expiration.
Premise client information is confidential and not for distribution.
Product
Freshness
Audit
premise.com Case Study: AB InBev
Expiration Date
Cooler

20. International FMCG
Manufacturer
United Arab Emirates
Obtain in-store visibility on their flagship biscuit
brand across the United Arab Emirates.
Understand product placement, pricing and
availability alongside their largest regional
competitor.
Premise client information is confidential and not for distribution.
In-Store
Availability
premise.com Case Study: ITC - Sunfeast
Competitor
Customer

21. Defined Requirements: In-Store Availability
▪ WHO: Any contributors
▪ WHAT: Visit Lulu and Carrefour Hypermarket retailers only
▫ Identify customer brand (Sunfeast Mom’s Magic) and competitor brand (Britannia Good Day)
▫ Report on price and availability (both customer and competitor)
▪ WHERE: Dubai, UAE
▫ Within Lulu and Carrefour Hypermarket retailers only
▪ WHEN: Within a 1-week “Snap Campaign”
▪ HOW MUCH: One visit per unique retail location
▫ As many retail locations as we can visit within the snap campaign
▪ WHY: Manufacturer doesn’t have in-store, on-shelf visibility into their supply
chain. They had noticed a lower than expected distribution of products into the
UAE in 2021 and wanted to understand what was happening “on the ground.”

29. Insights: In-Store Availability
▪ Lack of parity with in-store availability between customer brand and their
largest competitor
▪ Failed alignment on SKU availability vs competition/market expectations
▪ On-shelf availability of expired and discontinued products

30. Key Takeaways
● Global-to-Local: 3.8M contributors | 128 countries | 37 languages
● Ground Truth Insights: Uncover insights from the right people, in the
right place at the right time
● Right-Sized Solutions: We’ve got you covered, whether starting
from a templated solution or requiring a “high-touch” bespoke
approach

31. Live Q&A
Jason Wortham
Sr. Solutions Consultant

32. Data for Every Decision™
Retail Audit | Shopper Insights | Points of Interest | Supply Chain Visibility
Start driving stronger business decisions today
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