This document provides guidelines for conducting pretesting of materials to gather audience feedback before finalizing. It discusses focus group discussions and individual interviews as methodologies for pretesting. It provides details on organizing focus groups, such as composition, location, format, and moderator responsibilities. Individual interviews involve one-on-one testing and the moderator is instructed to let respondents speak freely without interruption. The document also includes a guideline in Bangla with questions to assess audience attention, comprehension, acceptability, believability, personal relevance, and gather other suggestions for improving materials. Pretesting aims to identify any issues audience may have with messages or materials.

1. Conduction of Pretesting

2. • Definition of Pretesting
• PT Methodologies (FGD and IDI)
• Things to Remember to Conduct PT
• Guideline Details
Topics of the Session
Slide # 2

3. What is Pretesting?
Pretesting is an exercise to gather
Audience Reaction on the
messages/ materials before
finalizing it to avoid costly error.
Methodologies:
• Focus Group Discussion (FGD) and
• Individual Interview (IDI)
Slide # 3

4. Focus Group Discussion
A focus group discussion (FGD) is
designed to find out how and why
people think, feel and behave the way
they do. FGD involves exploring
participants’ thoughts and feelings on
specific material.

5. Composition of FGD Group
Groups should be assembled with the
following characteristics:
• Age
• Sex
• Socio-economic Status
• Educational Level
• Religion
• Occupation

6. Location and Sitting Arrangement
• Comfortable to the respondents
• Accessible by respondents
• Enough privacy for the respondents
• Ensure eye contact with each participants
• All participants should be able to see each
other

7. Format of a Focus Group
• Warm-up and Introduction
a. Introduction
b. Ground rules
• Discussion
a. General Questions
b. Specific Questions
• Wrap-up Summary
Total Time: Ideally One and half hour

8. Things to Remember for the Moderator
• Should create an open, non-judgmental
atmosphere
• Should stimulate interaction between
participants
• Should control the group dynamics
• Should try for everyone’s participation
• Should analyze the discussion results
• Should ensure note taking by another

9. Individual Interview

10. Things to Remember for the Moderator (1)
• When you reach your destination,
introduce yourself, and explain what you
are planning to do.
• While conducting interviews with
individuals, interview only one person at
a time.
• If there are several messages, pretest
each one separately.

11. Things to Remember for the Moderator (2)
• Let the respondents talk, do not interrupt.
• Do not let her/him feel s/he has said
something wrong.
• During pretesting, all questions must be
neutral and open-ended.
• Never ask leading questions like “What is
this couple doing?”

12. Guideline Contents (1)
A. Audience Attention:
Do you find the material attractive (both text and
illustration)? If yes, why?
B. Comprehension:
Are the messages and pictures clear to you? Do
you understand them? If not, why?
C. Correctness:
Do you think the messages here are true and
correct? If not, why?

13. Guideline Contents (2)
D. Acceptability:
Are the messages and illustrations culturally and socially
acceptable? If not, why?
E. Believability:
Are the messages and illustrations believable and trust
worthy to you? If not, why?
F. Personal Relevance:
Do you think the messages and illustrations of this
material are related to you? If not, why?
G. Other suggestions:
Please give suggestions on how to make this material
more attractive and useful to you.

14. PT Guideline in Bangla (1)
K) AvKl©YxqZv (Audience Attention)
• Avcbvi /Avcbv‡`i Kv‡Q GBevZv©¸‡jv/Qwe¸‡jv †Kgb †j‡M‡Q? hw`
fvj jv‡M †Kb? hw` Lvivc jv‡M †Kb Lvivc †j‡M‡Q?
• GUvi/G¸‡jvi welqe¯‘ †Kgb †j‡M‡Q? hw` fvjjv‡M †Kb? hw` Lvivc
jv‡M †Kb Lvivc †j‡M‡Q?
• GUv†`‡L wK AvKl©Yxq g‡b n‡”Q?Qwe¸‡jv wK AvKl©Yxq g‡b nq?
hw` AvKl©Yxq g‡b bv nq, †Kb?
• Av‡iv AvKl©Yxq Ki‡Z n‡jwK wK cwieZ©b Kiv `iKvi e‡j Avcbviv g‡b
K‡ib?

15. PT Guideline in Bangla (2)
L)†evaMg¨Zv (Comprehension/Correctness)
• GB †hvMv‡hvMDcKi‡Y wK wK welq wb‡q Av‡jvPbv Kiv n‡q‡Q Zv
wK eyS‡Z †c‡i‡Qb ? hw` eyS‡Z bv cv‡ib, †Kb?
• GLvb †_‡K wK wK Z_¨ †c‡q‡Qb? †hZ_¨ †c‡q‡Qb Zv wK ¯úó I
mivmwi †evSv hvq?
• GLv‡b wK Ggb †Kvb kã, K_v, fvlv evQwe Av‡Q hveyS‡Z Avcbvi
Amyweav n‡q‡Q?(hw` nu¨vnq) †Kvb AskwU/†Kvb QwewU †evSv
hvq bv? wKfv‡e AviI mnRKiv hvq †R‡b wbb ?
• †h Z_¨ †c‡q‡Qb Zv wK h‡_ó bvwK Av‡iv Z_¨ †`qv cÖ‡qvRb e‡j g‡b
K‡ib ?

16. PT Guideline in Bangla (3)
M) mvgvwRKI mvs¯‹…wZK evav I †RÛvi Bmy¨ (Acceptability)
• GLv‡b wK Ggb wKQy K_v evQwe i‡q‡Q hv mvgvwRK/agx©q w`K
†_‡K MÖnb‡hvM¨bq? (hw` n¨vunq) Zvn‡j †Kvb AskwU Ges †Kb Zv g‡b
n‡q‡Q ? wKfv‡e MÖnb‡hvM¨K‡i †Zvjv hvq D‡jøL Kiyb|
• GLv‡b wK Ggb wKQy K_v evQwe i‡q‡Q hv †RÛvi†mbwmwUf? _vK‡j
wK Ges †Kb? wKfv‡e †mUv wVKfv‡eejv ev †`Lv‡bv hvq?
N)e¨w³MZ mvgÄm¨Zv (Personal Relevance)
• GB †hvMv‡hvMDcKiYwU Kv‡`i Rb¨ ˆZwi Kiv n‡q‡Q (†cÖve Kiyb)?
†Kb ˆZwi Kiv n‡q‡Q ? Zv‡`i wK wK DcKvi n‡e?
• GUv †`‡L Kviv DcK…Z n‡e e‡j g‡b K‡ib? †Kb g‡b K‡ib?

17. PT Guideline in Bangla (4)
O) wek¦vm‡hvM¨Zv(Believability)
• GB †hvMv‡hvMDcKiYwU‡Z †h mKj Z_¨ †`qv n‡q‡Q Zv wK
wek¦vm‡hvM¨/ Avcbviv wek¦vm K‡ib ?
P) civgk© (Other Suggestions)
• GB DcKiYwU wKfv‡e Av‡iv mnR‡eva¨, Z_¨m¤„×, AvKl©Yxq I Av‡iv
fv‡jv Kiv hvq †m m¤ú‡K©Avcbv‡`i wK †Kv‡bv civgk© Av‡Q?_vK‡j
ejyb|
• Zv‡`i g~j¨evb mgq †`evi Rb¨ Zv‡`i‡K ab¨ev` w`‡q Av‡jvPbv †kl Kiv
n‡e|

18. Thanks to all