The document outlines Bajaj's demo van activation campaign to promote its Platina and CT 100 motorcycles across rural areas in Bangladesh, detailing the 78 day event schedule across 18 districts, distribution of promotional materials to dealers, and sales results including spot sales, short term customers and longer term prospects generated from the campaign. The campaign saw nearly 3000 key rings, 22,500 leaflets and 300 shirts distributed, generating over 500 spot sales and over 850 short and long term customer leads for dealers.
2. EVENT PLANNING
4c Communications
Responsibility
Planning meeting
between UML and 4c
Communications
Design and development of branded Demo Van
Executive for the event
Takeaway materials (T-Shirt, Jacket, Key ring & Leaflet)
UML Responsibility
Materials design approval
Pre-select Activation point
3. OBJECTIVE
Promote Bajaj Platina and
CT 100 at the rural Area
Aspire customer to buy
through offering gifts
Penetrate local market to boost
the sales of BAJAJ Motorcycles
4. AREA COVERAGE
Total Event Days 78
Dinajpur 8 day
Dinajpur 15
Bogura 5 day
Rajshahi 7 day
Pabna 3 day
Dhaka 4 day
Jashore 5 day
Khulna 10 day
Barisal 2 day
Noakhali 7 day
Chottagram 7 day
Cox Bazar 2 day
Sylhet 6 day
Rangpur 12 day
5. ACTIVITY FLOW CHAT
Demo Van
Development
Travel to
Selected
Location
Music for
Attention
Leaflet
Distribution
Gift
Distribution
6. EVENT LOCATION
Date Dealer Name Location Branch Name
28-11-21
Shahadat Motors
Boda. Deviganj, Tetulia & Panchgarh
Dinajpur
Sheikh Motors
21-11-21
Krisna Motors
Autowari, Bhulli, Ruhia.
JS Enterprise
22-11-21
Noor Bajaj
Haripur, Thakurgoan, Birganj.
Reza Enterpise
Jaheda Motors
23-11-21 Al-Razi & KM Motors Pirganj & Ranisankal.
24-11-21
Ayan Motors
Setabganj, Birol.
Sumaiya Motors
25-11-21
BS Motors
Chirirbondar, Parbotipur
Bajaj Mart
Bajaj Mela
26-11-21
Safa Motros
Phulbari,Birampur
S.S Bajaj
MR Motors
27-11-21
Noor Motors
Dinjpur, Pulhat, Ramsagor
SK Motors
7. Date Dealer Name Location Branch Name
EVENT LOCATION
1/0/1900
Needs auto
Rangpur Sadar-Mithapukur-Shathibari-Pirgonj
Rangpur
Binti Motors
30-11-21
Bakkar & Sons
Dimla-Domar-Joldhaka.
Neel Motors
Zoadder Enterprise
1/11/2021 Jinan Motors Patgram-Burimari.
2/12/2021
Bajaj Kanon
Tushbhandar-Hatibanda.
Arif Motors
3/12/2021
Razib Motors
Syedpur-Nilphamari.
Tahia Bajaj
Shakil Motors
4/12/2021
Dianr Bajaj
Gangachara-Taragonj-Kishorgonj.
Tamanna Bajaj
5/12/2021
Nova Bajaj
Sundorgonj-Naldanga_Pirgacha.
Hazi Enterprise
Junaid Motors
6/12/2021
Shafi Bajaj Kaunia-Lalmonirhat-Borobari-Fulbari.
Islam Motors
NK Motors
7/12/2021
TR Motors
Rajarhat-Ulipur-Chilmari
Antor Bajaj
8/12/2021
Sabuj Motors Kurigram-Nageshwari-Bhurungamari.
Siddique Motors
amzam Motors
9/12/2021
Needs auto
Shothibari-Pirgonj-Badargonj.
Binti Motors
Badargonj Bajaj
10/12/2021 Arifin Motors Rangpur Sadar-Paglapir-Hazirhat.
Rangpur Bajaj
8. Date Dealer Name Location Branch Name
EVENT LOCATION
11/12/2021
Tusher Enterprise
Mokamtala, Gobindogonj, Palashbari,
Dhaperhat, Gaibandha.
Bogura
Bajaj Palace
Zannati Motors
SK. Bajaj House
Sadia Enterprise
Ira Bajaj
12/12/2021
Rana M/C Center
Bogura, Dupcacia, Adomdighi, Joypurhat
Bhai Bhai Autos
Ruhin Enterprise
Orthee Bajaj
Hasan Trading
Yanat Traders
13/12/2021
Nazrul Enterprise
Sherpur, Dhunot, Jamaderpukur,
Nandigram, Singra
Hridoy Antor Traders
Idris Auto
Shaban Bajaj
Singra Bajaj
14-12-21
Auto Bitan & Bajaj
Point
Bogura, Chandaikona, Sirajgonj, Belkuchi,
Ullapara.
Himu Motors
Sheikh Enterprise
Aybul Motors
Joya Enterprise
9. Date Dealer Name Location Branch Name
EVENT LOCATION
15-12-21
Sathi Motors
Chapainawabgonj, Kansat, Godagari and
Rohonpur Bazar.
Rajshahi
Western Motors
Ifad Bajaj Center
Masud Traders
Nabayan Motors
17-12-21
Meghla Enterprise
Shapahar, Dhamuir Road, Nazipur Hat,
Nazipur and Satihat
Shabuj Enterprise
Hayder Enterprise
M N Enterprise
Alpha Impex
18-12-21
Naogaon Palace Noagoan, Shantahar Road and Abadpukur
Hat.
Raj Motors
Haji Traders
19-12-21
Al-Amin Motors
Prashadpur Bazar, Niamotpur Hat,
Chowbaria Hat and Rajbari Hat.
Tarofder Enterprise
Brothers Enterprise
Master Bike Center
20-12-21
Hena Enterprise
Dhopaghata, Taherpur and Bhabanigonj
Bazar
Rabbi Enterprise
Sardar Motors
Shibly Motors
21-12-21
Sarkar Enterprise
Rajshahi Sadar, Baneshwar Hat and
Darushah School.
Nur Bajaj Palace
Lucky Motors
22-12-21
Bismillah Motors
Natore, Banpara and Bhagha.
Ammar Bajaj
Akhi Bajaj Centre
10. Date Dealer Name Location Branch Name
EVENT LOCATION
24-12-21
Pabna Bajaj Center
Pabna Sadar, Ataikula, Bera,
Sathia, Kashinathpur
Pabna
Masud Bajaj Gallery
Molla Bajaj
Chowdhury Bajaj Corner
Mahabub Bajaj
25-12-21
Raj Motors
Bhangura, Chatmohor and
Atghoria, Ishwardi
Bonus Motors
Sher Ali Bike Center
Monsur Trading
Tanha Motors
26-12-21
Biswas Ent
Dawlatpur, Bheramara, Mirpur,
Kushtia, Kumarkhali and
Khoksha.
Samin Ent
Juai Auto
Kushtia Bajaj Point
11. Date Dealer Name Location Branch Name
Date Dealer Name Location Branch Name
EVENT LOCATION
28-12-21
FM Bajaj
kalia koi -sopipur- chandar
mizapur
Dhaka
A N traders
Noor Auto
Bajaj Gold
29-12-21
Bajaj Garden
Nobinagar,Savar
Busstand,Hemayetpur, Amin
Bazar
Shruti Motors
Eden Auto
Bajaj Fair
Arya Motors
SF motors
30-12-21
Shuvo Bajaj Manikgonj Sadar,
Dhamrai,Gihor, Borongail Bazar
Bajaj Dream
31-12-21
Joy Motors
Tangail Sadar, Elenga,Shokhipur
Bazar,Bashkhali,Sagordoghi
Bazar
Tangail Bajaj
Fatema Motors
Marjan Motors
12. Date Dealer Name Location Branch Name
EVENT LOCATION
18-11-21
SM Auto
Chowgacha,Moheshpur,Jibon
Nagar, Kaligonj,Zinaidaha
Jessore
Fashiar Motor Cycle Center
Khan Bajaj Center
Bajaj Auto Center
Alam Motors
Desh Auto
19-11-21
Anwar Bajaj
Chuadanga, Bamundi,
Meherpur,Mujibnagar
Bajaj Motors
Amirul Bajaj Point
Firoz Motors
20-11-21
Amin Bajaj
Rajbari,Pangsha,Faridpur
Alif Enterprise
Taj International
Sabuz Motors
21-11-21
Amin Motors
Magura,Modhukhali,Baliakandi
Janoni Bajaj Motors
Farida Motors
22-11-21
Kaj Trading and Shariful Machinery
& Motor
Norail, Keshobpur
13. Date Dealer Name Location
Branch
Name
23-11-21
Orkis Baja
Sonadanga, Gollamari, Zero Point, Bothayaghata,Rupsha,
Royal More, Moylapotar more, Sibbari,Boyra, Khalishpur,
Daulatpur
Khulna
Rafi Traders
Bajaj Prangon
Bajaj Valley
Hossain & Brothers
24-11-21 Sanjoy Trading
Sahapur, Jamira, Pakuria, Daruli, Fultala,Bagerdanga,
Nowapara
26-11-21
Shekh Mechinery
Koyabazar, Ghutudia, Dumuria, Khorniya,
Kathaltola,Chouknagar, Mongolcort, Keshobpur, Satbaria,
Gopalpur, Kolarowa, Jawdhanga, Madhopkathi, Satkhira.
Abdullah Motors
Nandi Trading
Corporation
Brothers Motors
Shine Enterprize
Bajaj Sales Point
27-11-21 Sazid Enterprise Satkhira City, Dayvata, Parulia
28-11-21
Astha Auto
Parulia, Nalta, Kaligonj, Asasuni, Paickgcha, Kopilmuni, Tala,
Patkelghata.
Nondi Motors
Kobir Motors
29-11-21
Sonjoy Trading
Rupsha, Katakhali, Nowapara, Fakirhat, Mollerhat, Vatpara,
Ghunapara, Toungi Para, Kotalipara, Gopalgonj City, Bagerhat
Orkis Bajaj
Anis Enterprise
Shaon Motors
Tarek Enterprise
30-11-21 Tarek Enterprise
Bagerhat city, Sign Board Bazar, Badal Bazar, Pirojpur, Pirojpur
Sador.
1/12/2021 Bike City
Pirojpur Sador, Charkhali, Bhandariya, Rajapur, Kakchira,
Bhandariya.
2/12/2021 AS Traders Bhandariya, Mothbaria.
3/12/2021 Chaiti Enterprise Mothbaria, Bagerhat, Katakhali, Foyla, Digraj, Mongla.
EVENT LOCATION
14. Date Dealer Name Location Branch Name
4/12/2021
Mridha Bike Traders
(Boga, Dumki, Sadar, Dumki),
(Dosmina, Bauphal, Golachipa)
(Kuakata, Amtoli, Alipur).
Barisal
Satata Motors
Kuakata Motors
5/12/2021
New Park Bangla
Barishal Sadar, Jhalakathi
(Rajapur, Kathalia, Jhalokathi)
South Bengal Motors
EVENT LOCATION
15. Date Dealer Name Location Branch Name
7/12/2021 Bajaj Centre Cakaria-Lama-Alikadam
Cox's Bazar
8/12/2021
Nishita Motors
Cox's Bazar Town, Ramu, Eidgah
Eashan Motor
M.A. Automobiles
EVENT LOCATION
17. 18-12-21
Shahed motors Feni Sadar, Poshuram and
Fulgazi
Noakhali
City Motors
19-12-21 Shah Amanat Motors Chagolnayan
20-12-21 Bajaj Bazar
UML Showroom, Noakhali Sadar
and Subornochor
21-12-21 Akota Motors Laxmipur Sadar and Ramgoti
22-12-21 Akira Bajaj Raypur and Foridgonj
23-12-21
Azad Motors
Chandpur Sadar and Matlab
Jheel Motors
24-12-21
Khawja Motors
Hazigonj and Ramgonj
Islam Enterprise
Date Dealer Name Location Branch Name
EVENT LOCATION
18. Date Dealer Name Location Branch Name
26-12-21
AMCO Bajaj International
Golapgonj, Companijong,
Bishawnath
Sylhet
Darning Bajaj Centre
R M Motors
27-12-21
Aymaan Bajaj Kalijong, Jokijong,
Beanibazar, Borolekha,
Kulaura
M Motors
Prime Bajaj
28-12-21
H.I.S. Motors Shamsernagor, Vanugash,
Sreemongal, Rajnagor,
Sador Moulavibazar.
Priya Enterprise
29-12-21
Suprova Automobile Satok, Derai, Jamalgonj,
Thaerpur, Sadar Sunamjong.
Suprova International
30-12-1
Shusan Bajaj Motors Bahubal,Cunarughat,
Shesastagonj, Baniachong,
Nobijong, Enathjong,
Hobijong.
Zeshan Bajaj Motors
31-12-21 Jaflong Bajaj
Sylhet City, Gaflong,
Kanaighat, Gasbari.
EVENT LOCATION
31. FINDINGS
Need more coordination & support from the dealer while implementation
It is difficult to cover more than one dealer area in a single day
RECOMMENDATIONS
Approve cost of one local executive from next for more smooth activation
One representative from dealer is required to execute the event more effectively
