1.
Business and Technical Presentation Skills
How to plan and design an effective presentation!
Part-1
By
Dr Deler Singh
Department Of Humanities And Social Sciences
Jaypee University Of Information Technology, Solan. Himachal Pradesh (173234)

2.
What is a Presentation?
• The giving of something to someone, especially as part of a formal ceremony
• A speech or a talk, in which a new product, idea or piece of work is shown and explained to an
audience- Oxford advanced learners Dictionary

3.
Why Presentations?

4.
Why Presentations?
• Making your ideas public
• Sharing them with other people
• Influencing other people

5.
Different Communication Situations
• Personal life
• PTA meetings
• Interacting with a service provider
• Toasting the new bride and groom
• Workplace
• Persuading others to adopt your ideas
• Reporting out to your department
• Educating your co-workers

6.
How to plan and design an effective presentation?
Audience Analysis
• Who is my audience?
 Age
 Gender
 Education
 Occupation
 Cultural background
 Social status
 Economic status
• What is their purpose to listen

7.
Why Audience Analysis?
• Gives idea about
 Linguistic competence
 Academic background
 Beliefs, values and opinions
 Interests and attitude
• Helps change, mould and reorganize arguments in a way that suits the audience

8.
What is your Purpose?
• Educate
• Entertain
• Persuade (Avoid controversial topics)
• Demonstrate
• Celebrate
• Inspire
• Tell a story
• Commemorate

9.
What is the Scope of your Presentation?
• How much of the topic will you address?
• Usually dependent upon the time allotted.

10.
Standard Components of a Presentation
• 1) Argument with evidence and objective
• 2) Arrangement/organisation
• 3) Style
• 4) Memory
• 5) Delivery

11.
1) Argument
A claim or assertion you want audience to take as valid
• A sentence/two that sums up the central point of your topic
• Needs to be specific

12.
How to decide upon the Argument?
Argument=Topic + Claim
• Steps:
1) What?
2) So what?
3) Now What?

13.
Argument
• Examples:
• Topic: Benefits of Exercising
• Argument: Adding exercise to one’s daily morning routine not only keeps their
bodies at a healthy weight but also reduces the risk of high blood pressure.
• Objective?
• Topic: Harmful effects of Alcohol consumption
• Argument: High levels of alcohol consumption have detrimental effects on
your personal health, such as weight gain, heart disease, and liver
complications.
Objective?
•

14.
Providing Right Support/Evidence
• Why Support?-to establish validity
• Provide Concrete Evidence (Avoid I think/abstract words)
• Provide details (facts/stats/testimony)
• Provide Examples
• i) Discuss concisely
• ii) Focus on relevant details
• iii) Clarity over comprehensives

15.
2) Arrangement/organisation of content
• Introduction
o Attracting attention
o Stating your topic
o How it is beneficial for the audience
• Body
o Main arguments
o Supporting ideas, facts, evidences, etc.
• Conclusion
o Restating the main ideas
o Motivating audience to take action

16.
2) Arrangement/organisation of content (contd.)
• Chronological/Reverse Chronological
o Good for historical/past events/developmental topics
o The material is organized according to time sequence
• Topical
o The material is organized idea wise
o Logical development of subject
• Narrative
o Sharing personal experience

17.
2) Arrangement/organisation of content (contd.)
• Spatial
o The material is organized according to physical or geographical location.
o Good for geography based descriptions.
• Cause Analysis
o The material is organized on the basis of cause and effect.
o Good for social/economic/political problems.
• Problem Solving
o Statement of problem and causes
o Proposed solution

18.
3) Style
• Choose simpler and familiar words
• Craft short sentences
• Use evocative words
• Emphasise positive words
• Put keyword at important places (be specific)
• Avoid gender biased/other biased words
• Avoid too much technical jargon

19.
4) Memory: How much should we memorize?
• Remember written language is different than spoken language
• Don’t memorize the entire presentation
• Provide a map/outline at the opening (Optional/genre dependent)
• Keep conversational tone (especially at the outset)
• Don’t use abstract words/adjectives (Genre specific)

20.
Key Point Speeches Components
5) Delivery
• Related to Body language and non verbal communication

21.
What is Elevator Pitch?

22.
ELEVATOR PITCH
22
1 3 5
4
2
Introduction:
Introduce
yourself,
compaby,
position
Identify the
problem that
needs
soultion/why is
relevant
What are you
asking
Provide a
background/
Context
How to solve the
Problem, Present
your
ideas/argument

23.
Could you Write an Elevator Pitch Right Now?