Starting a Home-Based Business


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Recently I had the opportunity to be a guest on the podcast of Dave Goodwin of Growinge – The Growing Entrepreneur. His podcast is new to the scene so if you haven’t heard of it, please check it out and bookmark it. There’s no doubt he’ll do amazing things in his endeavor for the entrepreneur world. I got the opportunity to talk about my experience as a recession entrepreneur, the struggles I faced in my endeavor, and how I finally not only got it right but also found my purpose. Visit Perfect Marketing Equation for a free Ebook that can tell you step by step how to have a profitable business.

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Starting a Home-Based Business

  1. 1. Starting a Home-Based Business Perfect Marketing Equation © All Rights Reserved.
  2. 2. Recently I had the opportunity to be a guest on the podcast of Dave Goodwin of Growinge – The Growing Entrepreneur His podcast is new to the scene so if you haven’t heard of it, please check it out and bookmark it. © All Rights Reserved.
  3. 3. I got the opportunity to talk about my experience as a recession entrepreneur, the struggles I faced in my endeavor, and how I finally not only got it right but also found my purpose. © All Rights Reserved.
  4. 4. I’ve always had a different mindset than most people when it comes to being an entrepreneur. I believe that you don’t have to actually own a business to be one. © All Rights Reserved.
  5. 5. The reason I know this is because I’ve been an entrepreneur my entire life, however I’ve only owned a business for 5 years. © All Rights Reserved.
  6. 6. To me being an entrepreneur is the acceptance of great responsibility. The willingness to do whatever it takes. © All Rights Reserved.
  7. 7. Having the ability to really put yourself out there and giving something everything you have. You could actually do this working for someone else. © All Rights Reserved.
  8. 8. However, here’s the obstacle, you have to work under leadership that’s comfortable with allowing other people to be free thinkers. © All Rights Reserved.
  9. 9. This isn’t always easy to find because most leaders are threatened by that mindset and finds those people hard to manage. © All Rights Reserved.
  10. 10. There seems to be more leadership that prefers the regime of control versus inspiration. This is what pushes people like me out of the cube to start our own thing. © All Rights Reserved.
  11. 11. Home-Based Business Means Goodbye Cubicle Hello Couch © All Rights Reserved.
  12. 12. Many people are interested in starting a home-based business; in fact it’s Googled millions of times each month. © All Rights Reserved.
  13. 13. Most of the time the root motivation is they’re merely unhappy in their current situation. © All Rights Reserved.
  14. 14. An article written by Alan Hall in Forbes Magazine online says that 2 million people quit their jobs each month! He reports that the number one reason they leave is the lack of recognition. © All Rights Reserved.
  15. 15. The Grass is Greener? © All Rights Reserved.
  16. 16. Many people want what I have. However, when they find out the dedication and extreme hard work it takes to have a good level of success working for themselves they dart back for the cubicle. © All Rights Reserved.
  17. 17. It doesn’t have to be as hard as they make it – the problem is they’re looking for the easy solution or the quick way to success, there isn’t one. © All Rights Reserved.
  18. 18. First mistake – I didn’t properly gage my target market for product interest. © All Rights Reserved.
  19. 19. It’s important that you know I wasn’t working for shopping money so failure wasn’t in my list of options. I was the primary income earner in my household. © All Rights Reserved.
  20. 20. Home-Based Business Failure One © All Rights Reserved.
  21. 21. My first business endeavor failed. It failed because – © All Rights Reserved.
  22. 22. I didn’t properly gage my market. I didn’t understand marketing – more specifically Internet marketing. I couldn’t reach enough people as a result I couldn’t make enough money to sustain my business. © All Rights Reserved.
  23. 23. Home-Based Business Failure Two © All Rights Reserved.
  24. 24. Due to the fact that failure wasn’t an option for me I took about 5 minutes to lick my wounds. Then I dove in and learned the errors of my ways. © All Rights Reserved.
  25. 25. Step 1. Learn about marketing – how can I reach enough customers? © All Rights Reserved.
  26. 26. Step 2. How can I leverage my current skillset for a specific, in-demand niche? © All Rights Reserved.
  27. 27. Step 3. Execute – ASAP. (The bills don’t stop coming.) © All Rights Reserved.
  28. 28. Due to carefully diagnosing my reasons for failure and the ability to find a way to leverage my skillset in a need-driven market, business two was successful very quickly. © All Rights Reserved.
  29. 29. I was making some great contacts and I was finally able to work at home for myself and actually pay the bills. © All Rights Reserved.
  30. 30. Houston We Have a Problem Okay, so I was finally making money! Problem – I’m miserable. © All Rights Reserved.
  31. 31. Second mistake – I thought that making money was enough and would make me happy. © All Rights Reserved.
  32. 32. Often, from a distance I’ll observe certain Facebook groups and conversations about home-based business opportunities. Everyone seems to have the great opportunity everyone else is looking for. © All Rights Reserved.
  33. 33. Here’s the problem with that – chasing the dollar and the easy answer isn’t going to work. If you’re just looking for a quick escape from a situation you’re miserable in or a quick buck – you’re always going to struggle as an entrepreneur. © All Rights Reserved.
  34. 34. Finally, Home-Based Business Success © All Rights Reserved.
  35. 35. My second endeavor involved creating tangible things such as websites and branding tools for entrepreneurs. © All Rights Reserved.
  36. 36. It was during this time that I learned that many of the entrepreneurs I was working for wanted to create compelling brands for themselves but something was missing. © All Rights Reserved.
  37. 37. They didn’t have answers to some very fundamental questions in their businesses. Some of the same questions I couldn’t answer in my first endeavor. This puzzled me and also got me thinking… © All Rights Reserved.
  38. 38. The Perfect Marketing Equation is Born © All Rights Reserved.
  39. 39. I’m a very analytical person. When I’m faced with a problem or obstacle often I will get out a piece of paper, write down the problem, write down a few solutions and choose one. © All Rights Reserved.
  40. 40. Here’s the other thing about me, my finger is always on the trigger. I don’t stew about things much. When I make a decision I act immediately. © All Rights Reserved.
  41. 41. This occasionally gets me burned but for the most part – it has always turned out to my benefit. I’m a firm believer in ACTION. © All Rights Reserved.
  42. 42. When I went into business two I had put together a marketing equation that was a combination of research and everything I figured out I was missing. © All Rights Reserved.
  43. 43. I would use this map as paint by numbers approach. It worked beautifully and took me to financial success within months. © All Rights Reserved.
  44. 44. I would talk about this process to my clients, they were intrigued and wanted to find their Perfect Marketing Equation. © All Rights Reserved.
  45. 45. This was when it hit me, I will teach entrepreneurs how to come up with a marketing plan in their businesses. © All Rights Reserved.
  46. 46. I’ll be the one that decides what pieces make sense for them, and then we’ll put them together for the perfect combination. © All Rights Reserved.
  47. 47. The custom-built equation would be the combination of marketing tactics that would take them to a higher profitability in their business. © All Rights Reserved.
  48. 48. I would pull them off the hamster wheel – they would finally have purpose in their business. I had finally found it, this process was my purpose. © All Rights Reserved.
  49. 49. If you need some help picking a niche market I just launched a new training product that will tell you how to make that choice step-by-step. It’s absolutely FREE. Click here to check it out. © All Rights Reserved.
  50. 50. Visit my website for more entrepreneur training courses. © All Rights Reserved.
  51. 51. If you’re bootstrapping a business and need a roadmap look up my book, Yanking Bootstraps, on Amazon! It’s a short but powerful read that will give you strategies to use right away in your business. © All Rights Reserved.
  52. 52. Connect with me! Twitter -@thawkbridges Facebook - © All Rights Reserved.
  53. 53. © All Rights Reserved. I hope you found this slideshow helpful in your business please visit me at for marketing training and educational information for entrepreneurs. Tammy Hawk-Bridges is an author, entrepreneur mentor and marketing strategist. She provides education and marketing training for entrepreneurs. Connect with her on Twitter @thawkbridges.