5 Reasons Why You Should
Consider SMS Marketing
SMS is an invaluable tool for marketing and
remains the most universal mobile medium
to date…
Why SMS
…SMS is also the most common form of
communication in the UK*
Why SMS
*Source: Ofcom
Here are 5 reasons to consider SMS for
marketing…
SMS for Marketing
1. Reach
92% of adults in the UK own a mobile
phone. That’s around 46m people…
1. Reach
…and with the ability to send messages to
practically any mobile phone, the reach of
SMS makes it a great tool for marketi...
2. Instant
The average delivery time for a text
message is under 7 seconds*…
2. Instant
*Source: Simply Cast
…putting your message into your audience’s
pockets almost instantly.
2. Instant
3. Open Rates
SMS boasts an average open rate of 98%,
compared to just 22% for email*.
3. Open Rates
*Source: Slick Text
4. Engagement
The average CTR of URL’s in text messages
is 19%, significantly higher than email CTR’s
at just 4.2%*.
4. Engagement
*Sour...
SMS marketing coupons are 10x more likely
to be redeemed and shared than mail or
newspaper coupons*.
4. Engagement
*Source...
5. Spam Protection
Strong regulations around the use of SMS
for marketing purposes keeps the amount of
spam down.
5. Spam Protection
Recent heavy fines handed out by the
Information Commissioner's Office (ICO)
have helped decrease the amount of SMS
spam…
...
…allowing mobile users to feel protected
and more secure about the messages they
receive.
5. Spam Protection
In comparison, email spam has increased
significantly over the past 10 years, and now
spam accounts for around 70% of all ...
1. Wide reach
2. Almost instant delivery
3. High open rates
4. Engagement
5. Strong regulations around spam
Summary
About Oxygen8
As a leading UK SMS aggregator, we pride
ourselves on developing new ways for
businesses to interact with their customers
...
• SMS Marketing Platform – Send and analyse SMS campaigns.
• SMS Gateway API – Send and receive SMS from your own
software...
Tel: 0808 206 0808 | Tel (International): +44 121 621 2000 | SMS: Text SALES to 65065 | Email: sales.uk@oxygen8.com
Intere...
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5 Reasons Why You Should Consider SMS Marketing

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5 Reasons Why You Should Consider SMS Marketing

  1. 1. 5 Reasons Why You Should Consider SMS Marketing
  2. 2. SMS is an invaluable tool for marketing and remains the most universal mobile medium to date… Why SMS
  3. 3. …SMS is also the most common form of communication in the UK* Why SMS *Source: Ofcom
  4. 4. Here are 5 reasons to consider SMS for marketing… SMS for Marketing
  5. 5. 1. Reach
  6. 6. 92% of adults in the UK own a mobile phone. That’s around 46m people… 1. Reach
  7. 7. …and with the ability to send messages to practically any mobile phone, the reach of SMS makes it a great tool for marketing. 1. Reach
  8. 8. 2. Instant
  9. 9. The average delivery time for a text message is under 7 seconds*… 2. Instant *Source: Simply Cast
  10. 10. …putting your message into your audience’s pockets almost instantly. 2. Instant
  11. 11. 3. Open Rates
  12. 12. SMS boasts an average open rate of 98%, compared to just 22% for email*. 3. Open Rates *Source: Slick Text
  13. 13. 4. Engagement
  14. 14. The average CTR of URL’s in text messages is 19%, significantly higher than email CTR’s at just 4.2%*. 4. Engagement *Source: TextBoard and Mailchimp
  15. 15. SMS marketing coupons are 10x more likely to be redeemed and shared than mail or newspaper coupons*. 4. Engagement *Source: Slick Text
  16. 16. 5. Spam Protection
  17. 17. Strong regulations around the use of SMS for marketing purposes keeps the amount of spam down. 5. Spam Protection
  18. 18. Recent heavy fines handed out by the Information Commissioner's Office (ICO) have helped decrease the amount of SMS spam… 5. Spam Protection
  19. 19. …allowing mobile users to feel protected and more secure about the messages they receive. 5. Spam Protection
  20. 20. In comparison, email spam has increased significantly over the past 10 years, and now spam accounts for around 70% of all emails sent* 5. Spam Protection *Source: Symantec Intelligence Report
  21. 21. 1. Wide reach 2. Almost instant delivery 3. High open rates 4. Engagement 5. Strong regulations around spam Summary
  22. 22. About Oxygen8
  23. 23. As a leading UK SMS aggregator, we pride ourselves on developing new ways for businesses to interact with their customers and consumers worldwide. About Oxygen8
  24. 24. • SMS Marketing Platform – Send and analyse SMS campaigns. • SMS Gateway API – Send and receive SMS from your own software and applications. • SMS Short Codes – Five digit memorable numbers, for use in marketing campaigns. • SMS Solutions – Tailor-made solutions, built to help you improve your inbound and outbound communications. Our Solutions Learn More
  25. 25. Tel: 0808 206 0808 | Tel (International): +44 121 621 2000 | SMS: Text SALES to 65065 | Email: sales.uk@oxygen8.com Interested? Enquire Today
  26. 26. Follow Us

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