Company Presentation for EECS 441

1. Pearl Truax

2. Product

3. Audience
• Teenagers range 13-18 (Gen Z)
• Grew up with Snapchat/Instagram stories
• Influencers

4. Finances
• Not turning a profit yet
• 225% growth in in-app
purchases from Oct 2017
to 2018
• ByteDance 2018 revenue
$7.2 billion

5. Growth
• #1 most
downloaded app
on iOS globally
in 2018
• Most
downloaded for
Q1 2019
TikTok
PUBG Mobile
Youtube
Whatsapp
Instagram
Messenger
Facebook
Fortnite
Helix Jump
WeChat

6. Business Model
• In app coin purchases to give to
creators
• Uncertain but 20% of profit of
coins on musical.ly
• Launched ads in 2019

7. ByteDance
• World’s most valuable startup
• Toutiao (“Headlines”)
• Valued $75 billion

8. Short History
Sept 2016
Sept 2017
Nov 2017
Aug 2018
Jan 2019

9. Secret Sauce
• Shared audio

10. Whats HOT- Effects

11. Industry

12. Competition
Established User Base
Video Sharing
Effect Features
Audio Sharing

13. Prediction
•Success!
• Enormous growth
• Potential brand and ad growth
• Low-pressure social media

14. References
• https://www.cnbc.com/2019/09/30/tiktok-owner-bytedances-first-half-revenue-
better-than-expected-at-over-7-billion-sources.html
• https://www.vox.com/culture/2018/12/10/18129126/tiktok-app-musically-
meme-cringe
• http://money.com/money/5497929/how-tiktok-makes-money-tiktok-owner/
• https://digiday.com/marketing/tiktok-quietly-testing-ads/
• https://www.cnbc.com/2019/08/29/tiktok-follows-snap-and-facebook-by-
launching-audience-network.html
• https://www.theguardian.com/technology/2019/sep/26/tiktoks-local-
moderation-guidelines-ban-pro-lgbt-content
• https://asia.nikkei.com/Business/Companies/TikTok-operator-ByteDance-passes-
Uber-as-No.1-unicorn