An extensive research on the websites of 2016 Am Law 100 law firms.

1. V I N TA G E
W E B
P R O D U CT I O N

2. мм
WE ANALYZED THE
TOP-100
LEGAL FIRMS’ WEBSITES
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W E B
P R O D U CT I O N

3. CONTENTS
WHY A WEBSITE IS SO IMPORTANT FOR YOUR BUSINESS
FACTORS THAT IMPACT YOUR ONLINE SALES
YOUR COMPETITORS’
Traffic sources
SEO strategies
Online advertising
Websites’ strengths and weaknesses
BUSINESS OPPORTUNITIES THAT EMERGED FROM THE RESEARCH
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P R O D U CT I O N

4. V I N TA G E
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P R O D U CT I O N
THE WHY?

5. 76% OF LEGAL CLIENTS USED
THE INTERNET TO SEARCH FOR
A LAW FIRM.*
V I N TA G E
N U M E R I C A L LY N
*LEXIS NEXIS, “HOW TODAY’S CONSUMERS REALLY SEARCH FOR
AN ATTORNEY”

6. EVERY SINGLE MONTH OVER
2 MILLION SEARCHES ARE MADE
FOR LEGAL REPRESENTATION
IN THE US ALONE
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P R O D U CT I O N

7. HOW MANY OF THEM
WILL ACTUALLY CONTACT YOU?
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P R O D U CT I O N

8. ONLINE MARKETING
IS NOT A BLACK BOX
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P R O D U CT I O N

9. NUMBER OF FACTORS
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P R O D U CT I O N

10. HERE IS WHAT THE AVERAGE
WEBSITE LOOKS LIKE
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P R O D U CT I O N

11. HERE’S HOW IT WORKS
IN GOOGLE
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P R O D U CT I O N

12. INDUSTRY
>2.000.000
TOTAL MONTHLY SEARCHES:
search inquiries
1.560.000
TOTAL MONTHLY TRAFFIC
(SEARCH + DIRECT + REFERRALS +
SOCIAL MEDIA):
(top-100 legal companies)
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P R O D U CT I O N

13. GENERAL
41K
VISITS
2.3 min
TIME
2.9
PAGES
48%
BOUNCE
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P R O D U CT I O N

14. TRAFFIC SOURCES
30%
DIRECT TRAFFIC
11%
REFERRALS
58%
SEARCH
1%
SMM
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P R O D U CT I O N

15. CHECK WHETHER
YOUR WEBSITE IS ABOVE
AVERAGE BY USING
GOOGLE ANALYTICS
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P R O D U CT I O N

16. SEO
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P R O D U CT I O N

17. COMPANIES THAT HAVE EFFECTIVE LINK BUILDING TACTICS GENERATE WAY
MORE TRAFFIC, SECURE MORE LEADS AND CLIENTS.
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P R O D U CT I O N

18. WHAT IS THE BEST
LINK BUILDING STRATEGY?
AVERAGE # OF BACKLINKS: 14200
AVERAGE # OF REFERRING DOMAINS: 472
HOWEVER, NEW REFERRING DOMAINS ARE WORTH MUCH MORE
THAN JUST NEW BACKLINKS.
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P R O D U CT I O N

19. WHAT IS THE BEST
LINK BUILDING STRATEGY?
SITES WITH TWICE MORE LINKS GENERATE 3 TIMES MORE TRAFFIC
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20. FACTS
100 NEW REFERRING DOMAINS WORTH MORE THAN 20.000 NEW BACKLINKS
FROM OLD DOMAINS
THE WEBSITE WITH THE HIGHEST # OF REFERRING DOMAINS (1100) HAS THE
LARGEST TRAFFIC (119.800/MO)
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P R O D U CT I O N

21. CONCLUSION
CONCENTRATEЕ YOUR EFFORTS ON GETTING LINKS FROM NEW DOMAINS,
NOT FROM THE OLD ONES.
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22. ONLINE ADVERTISING
HOW MUCH TRAFFIC COMES FROM PAID SOURCES
HOW MANY FIRMS USE ONLINE ADVERTISEMENT
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23. CONCLUSION 1
ADS ARE NOT WIDELY USED, THEY COULD BE A GOOD BUSINESS
OPPORTUNITY IF YOU USE A COMPLEX APPROACH (IF YOU HAVE A WEBSITE
WITH MODERN DESIGN, OPTIMIZED FOR MOBILE DEVICES, LEAD GENERATION,
SEARCH ENGINES, AND USE SOCIAL MEDIA MARKETING).
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24. CONCLUSION 2
THERE IS A BUSINESS OPPORTUNITY IN POSTING LOW-FREQUENCY ADS
(E.G. NOT “M&A COMPANY”, BUT “MERGERS AND ACQUISITIONS IT STARTUPS
DELAWARE”).
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P R O D U CT I O N

25. V I N TA G E
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DESIGN

26. ONLY 13% OF LEGAL WEBSITES HAVE DESIGN DEEMED TO BE “JUST GOOD”
THE OTHER 88% HAVE OUTDATED DESIGNS THAT ARE 4 TO 12 YEARS OLD
AND HAVE LONG SINCE FALLEN OUT OF FAVOR.
<2%
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P R O D U CT I O N

27. CONCLUSION
YOU CAN EASILY SET YOURSELF APART FROM THE COMPETITION BY HAVING
AN ATTRACTIVELY DESIGNED WEBSITE.
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28. FUNCTIONALITY
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29. MOBILE SHARE OF SEARCH ENGINES VISITS EXCEEDS 40%.
SOURCE http://www.statista.com/statistics/297137/mobile-share-of-us-organic-search-engine-visits/
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30. CONCLUSION
V I N TA G E
N U M E R I C A L LY N
A MOBILE-FRIENDLY WEBSITE IS A MUST. WITHOUT IT YOU ARE LOSING UP TO
40% OF POTENTIAL CUSTOMERS WHO VISIT YOUR WEBSITE.
COMPARE % OF YOUR MOBILE TRAFFIC TO YOUR BOUNCE RATE IN GOOGLE
ANALYTICS.

31. LET’S SEE WHETHER
LEGAL WEBSITES
ARE PREPARED.
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P R O D U CT I O N

32. HOW LEGAL WEBSITES DEAL
WITH MOBILE DEVICES
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33. CONCLUSION
DESIGNING A MOBILE-FRIENDLY WEBSITE IS SOMETHING A LOT YOUR
COMPETITORS DON’T BOTHER TO DO.
IT IS A GOOD BUSINESS OPPORTUNITY BECAUSE IT CAN DRASTICALLY
INCREASE USER SATISFACTION AND DECREASE BOUNCE RATE, RESULTING IN
MORE LEADS FOR YOUR BUSINESS.
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34. LOADING SPEED IS IMPORTANT FOR USABILITY / USER SATISFACTION AND
RANKINGS IN SEARCH ENGINES.
LOADING SPEED
V I N TA G E
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35. CONCLUSION
GENERALLY, LEGAL WEBSITES HAVE GOOD LOADING SPEEDS.
YOUR WEBSITE NEEDS TO LOAD UNDER 5 SECONDS TO AVOID LOSING OUT TO
THE COMPETITION.
DOES YOURS?
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36. V I N TA G E
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CONTENT MARKETING

37. POSTED SOME UPDATES
IN THE LAST MONTH
COMPANY NEWSINDUSTRY NEWS
(WITHOUT EXPLANATION)
INDUSTRY NEWS
(ORIGINAL RESEARCH & EDUCATIONAL MATERIALS).
CONTENT THAT HELPS
TO ATTAIN NEW CUSTOMERS
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P R O D U CT I O N

38. CONCLUSION
75% OF YOUR COMPETITORS IGNORE THE POWER OF CONTENT MARKETING.
THIS IS A GOOD BUSINESS OPPORTUNITY. UPLOAD GOOD EDUCATIONAL
MATERIALS TO YOUR WEBSITE.
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39. INFORMATIVENESS
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40. 100% 100% 100% 100%87% 16%
INFORMATIVENESS
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41. CONCLUSION
SHOW CLIENT FEEDBACK AND USE QUALITY CASE STUDIES TO PROVE THE
QUALITY OF YOUR SERVICES.
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P R O D U CT I O N

42. OPTIMIZED
TO GET MORE LEADS
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P R O D U CT I O N

43. MAIN
PAGE
CLEAR CALLS
TO ACTION
CONTACT
FORMS
INTERNAL
PAGE
CLEAR CALLS
TO ACTION
CONTACT
FORMS
LINKAGES
BETWEEN PAGES
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P R O D U CT I O N

44. CONCLUSION
COMPETITORS WEBSITES ARE POOR AT ONLINE LEAD-GENERATION.
YOU’LL LIKELY DOUBLE THE NUMBER OF LEADS BY ADOPTING BASIC LEAD-
GENERATION PRACTICES.
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45. AVERAGE WEBSITE
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P R O D U CT I O N

46. AVERAGE WEBSITE
THE AVERAGE WEBSITE DOESN’T WORK WELL ENOUGH TO ATTRACT
VISITORS FROM SEARCH ENGINES AND WHEN IT DOES IT OFTEN FAILS TO
CONVERT THEM INTO LEADS.
Е

47. 1
There is a business opportunity to outrun
the competition using a website, with at-
tractive design, optimized for mobile de-
vices and lead generation, together with
SEO/link building and content marketing
tactics.
It is quite possibly the most valuable in-
vestment you can make.
2
You have an opportunity to create one
of the best performing websites in the
industry, and to make that your com-
petitive edge.
3
If you don’t do it, your competitors
will.
OVER 2M MONTHLY SEARCHES.
9/10 OF LEGAL WEBSITES ARE
OUTDATED AND INEFFECTIVE
Е

48. TIME IS TICKING
1 MONTH AFTER WE DID THE RESEARCH,
2 OF THE COMPANIES FROM THE TOP-100 LIST REDESIGNED THEIR
WEBSITES.
3 OTHER COMPANIES WENT OUT OF BUSINESS
WE TRUST YOU KNOW WHICH GROUP YOUR FIRM BELONGS TO.
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49. V I N TA G E
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WHO WE ARE?

50. Awwwards
Site of The Day * 2
Honorable Mention
* 5
CSS DESIGN AWARDS
Site of The Day * 4
Honorable Mention * 5
Golden Hammer
Silver
Golden Website
Gold
International Design
Awards
Honorable Mention * 2
VINTAGE IS ONE OF THE TOP-10
MOST AWARDED WEB AGENCIES
IN EASTERN EUROPE.
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P R O D U CT I O N

51. WE ALREADY
HAVE THE TRUST
OF SUCH COMPANIES AS
V I N TA G E
W E B
P R O D U CT I O N

52. Like us
facebook
Write us
hello@vintage.agency
Love us
www.vintage.agency
Call us
+1 347 296 84 17
V I N TA G E
W E М B
P R O D U CT I O N