Marketing Plan Essay

Marketing Plan Essay
The Marketing Management is responsible for researching and improve the Marketing Plan. The Plan details the current situation with respect to
customers, competition and the external environment like threats and takes into account the internal strengths and weaknesses of the organization.
Although the Plan can have a long term time it should be reviewed regularly and is generally updated annually in coupling with the setting of the
annual sales and financial budgets. A Marketing Plan sets objectives including sales budgets, determines marketing actions, includes identifies resource
requirements for existing and new products and services. The successful application and carrying through of the plan requires actions by the Operations
Management...show more content...
Since the coordinating is done through people, with people and between people, it helps in removing misunderstanding between the people and thus
improving the inter personnel relationship between the employees. Composite and orderly effort established through team spirit and executive
leadership enables employees to derive a sense of security and personal contentment from their job.
It improves organizational effectiveness. Coordination fosters loyalty and commitment among employees. This enhances the effectiveness and stability
of the organization. According to McFarland, "if job satisfacВtions are present, executives will tend to remain longer with the comВpany. They will feel
that they have a place in the organization. They will feel that they have earned that place. The presence of coordination becomes part of their job
experience and hence can form a very useful part of their training." Thus, coordination is indispensable for an effective management.
It improves goodwill of the organization. Through coordinating function the performance of the organization improves and it produces goods which are
more acceptable to the customers. Its performance earns goodwill amongst its
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marketing plan Essay
BSB07 Business Services Training Package
Marketing Qualifications
2009
Delivery and Transition Guide: BSB51207 Diploma, and BSB60507 Advanced Diploma
Version 1
27 November, 2008
Training Package Implementation Project
Published by the Department of Innovation, Industry and Regional Development, Victoria
© State of Victoria 2008
This work is copyright. It may be reproduced in whole or in part for study or training purposes, subject to the inclusion of an acknowledgement of the
source. Apart from any use permitted under the Copyright Act 1968, it is not to be used for commercial use or sale.
Requests for other use should be addressed to the:
Department of Innovation,...show more content...
Business Services, which remains an industry on its own, has considerable relevance to most other industries, as evidenced by the popularity of the
Training Package. The new package acknowledges this relevance and the cross industry applicability inherent in the area.
Differences that teachers of Marketing should be aware of are: the new units a new coding system ( a letter is added to the unit code to indicate its

currency. The letter A denotes the original version; the letter B its first revision, and any further letters denote later revisions) the removal of Key
Competencies and their replacement with Employability Skills the separation of Required Skills and Required Knowledge into two separate sections
the new wording of the units being active, not passive, ensuring a more direct form of communication the addition of 'Application of the Unit' to
indicate the work roles and context of each unit an expansion of the 'Evidence guides' to include greater reference to other units and the opportunities
available for co–assessment a new section, 'Method of assessment', which includes suggestions as to how the unit might be successfully assessed that
some units have been deleted or merged as a response to identified overlaps and changed industry

Marketing Plan and Strategy Essay
Marketing Plan and Strategy
1.0 Executive Summary
The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most
important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then
BT was operating as a monopoly, ignoring the competition and ways to face it.
Our intention is to achieve the already given targets and also prepare BT for an opening to new horizons. In addition, in order to face the fast changing
environment we have to introduce within the companies activities like cross selling and e–marketing.
A new era is at about to start,...show more content...
The code name we gave to our project is ВЎВҐLow BapВЎВ¦: the sound of boots of an army when is marching in the battlefield. With this name we
compare the business corporations of the present with the huge armies of the past. In this way, we could consider BT as a big army of the past, which
has to be kept in a continuous march so as to meet our targets both in short and long–term. Regarding the number of the consumers that are involved
and the size of funds, which are going to be used, BTВЎВ¦s strategy will be an example that may have both a positive or negative effect to the Global
business field in the future. It is up to us to build BTВЎВ¦s fame as an innovative strategic planner or another bureaucratic plodding giant.
3.0 Situation Analysis.
Before giving our proposals and suggestions, we are going to highlight the key aspects we observed when we were analysing the current situation.
These can be mentioned as the most important factors that determine our strategy and their presentation will help you to comprehend the status quo as
we estimated it from our own experience.
3.1 Market Summary.
The market in which we are going to be activated is defined from the borders of the UK. However, Britain is considered to be one of the most
developed countries in the world, so it is really difficult to study examples of other

Essay on Strategic Marketing Plan
Table of Contents
Executive Summary...........................................................................................................3
Product ProfileВ…В…В…В…В…...............................................................................................4
Business ReviewВ….............................................................................................................6
Key Issues/Key LearningsВ…В…В….....................................................................................9
Planning ConclusionsВ…..................................................................................................11
Marketing Strategy & ObjectivesВ…В…В….В…..................................................................16
Key...show more content...
The following is a list of all relevant stakeholders to the organization and their relative perceptions of the product and organization.
a)Suppliers ( restaurants, club owners)
Suppliers refer to all the restaurants, clubs, hotels, limousine companies, jet companies, who work closely with Montreal VIP by offering their services
and providing reduced rates, reservations, free drinks and entertainment to Montreal VIP's clients. These suppliers must feel that their association with
Montreal VIP will provide them with greater visibility, especially amongst tourists, and will attract many new customers.
b)Current clients
This group refers to all the individuals and corporations who have used Montreal VIP's services in the past and have been satisfied with the planning
and organizing of their events. These clients consider using these services for their upcoming parties and are most likely to refer the organization to
friends. Their perception of the overall service received is that the organization offers great entertainment, introduces guests to all the hip spots in
Montreal, and provides customers with the best Montreal experience.
c)Partygoers in Montreal (potential clients)
This is a group of locals that have never previously used Montreal VIP's services. These individuals like to have a good time and really enjoy the
Montreal nightlife. They would use the company's services to organize

MARKETING PLAN Essay examples
GROUP MARKETING PLAN
1003MKT
Team Marketing Project
APPLE IWATCH
Executive Summary
The following marketing plan will outline a clear proposal for a new product line to the Apple Company. Currently Apple's performance as a leader in
the technology world has been a success. Apple is the dominator and now they plan to even target people that live alone. Apples current product
offering and marketing strategies have become effective in attracting new customers to its already known brand name.
Apple wished to still be a leader in the technology world and target those who live home alone; the following marketing plan will provide the
necessary marketing strategies that will help Apple boost its position as still the...show more content...
Secondly, for the competitive advantages, because in Australia the technology and the internet are very normal and useful, most of people who live in
Australia are already very used of using internet and high–tech products. Australians are very wild about take in new product, especially technology
products. So for this situation its really a advantage of our product move in to Australia.
3.2.P.E.S.T.L factors– the macro environment
3.2.1.Political
Australia has been considered one of the most highly ranked countries in the report by The Economist Intelligence Unit. Economic factors, political and
social are broken into 15 sections for which the report bases its rankings into for the countries around the world. Australia had come in 9th place with
Scandinavian countries and Canada placing higher in the top rankings. Over 165 countries are broken down and looked at their state strength and
governance, history in unrest, economic stress, levels of development, unemployment, and growth is GDP per head and public trust in political
institutions.
Australia's political view has been recognized by other countries as a strong market leader and a valuable country to have free trade agreements with.
All Australians can see that this is a huge benefit to the Australian economy. An increase in trade agreements means more jobs and security for the

Marketing Definition Essay
Marketing definition
Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants
and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before
considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has
been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.
Another definition of marketing is the "selling of products or services: the business activity of presenting products or services in such a way as to...show
more content...
This entire process is known as marketing management " the art and science of choosing target markets and getting, keeping, and growing customers
through creating, delivering, and communicating superior customer value" (Kotler & Keller, p.5).
To be successful in business, "a consumer does not buy a whole of physical components of the product but it is usefulness, function, satisfaction of
consumer's needs, solving the problem, etc" (Dubrouski, , p.1). "That is why the product is a whole of tangible and intangible components which
means satisfaction of consumer's needs and desires, solving the problem"(Dubrouski, p.1). Companies and managers must learn to utilize marketing
research, as well as, strategy skills to fulfill customers' satisfaction. Management has to focus on exclusive marketing challenges presented by the new
era of the 21st century. Management has to be able to utilize inventive, dominant, and cost effective marketing techniques that will support the future
success of the organization. Companies must meet,"the increasing importance of services as part of a product (offer, offering package) which cannot
be neglected" (Dubrouski, p.1). Exploring the purpose of market research, as well as, evaluating the importance of such research, facilitates managers in
realizing the importance of marketing to an organization's success and to be globally competitive.
In the article: It is time

Marketing Plan For A Company Essay
Marketing Plan Assignment One
The marketing plan for this term will be written for the Company/Brand you have selected. For this assignment, analyze the industry in which your
selected Company/Brand operates. For example, Coach operates in the luxury handbag industry.
1 – Using outside sources (cite and reference each source), provide an analysis of the industry. Include specifics on competing brands when possible.
Ideas of information to search for: market size/growth rate, industry sales, market share among competitors, current trends, consumer characteristics,
product differentiation strategies, and other similar industry data.
Industry Analysis –
The airline industry is made up of several major and smaller airlines such as Delta, United and Southwest. It is estimated that there are over 2,000
various airlines with over 20,000 planes and 3,700 airports.
The six major airlines showed growth in both flights and travelers in May 2015. Traffic for these airlines grew by an average of 5.2% in May 2015,
with capacity growing by 5.9% on average during the month.
In 2014, airlines will safely transport some 3.3 billion passengers and 50 million metric tons of cargo across a network of almost 50,000 routes. These
statistics indicate the airline industry provides some serious economic impact. It is estimated that 58 million jobs are created by the industry.
Market size/growth rate
The International Air Transport Association (IATA) released an industry traffic forecast

Marketing Plan Current Market Situation
An opportunity for Western Slopes's success exists because the national tourism and travel industry is growing 4% and adventure travel 10% annually.
According to the Department of Commerce, the US travel and tourism industry is the nation's third largest retail industry and will be number one by the
year 2000. Revenues from travel have increased approximately 100% in the last decade with US travel agencies producing over $100 billion in
revenues each year. The travel and tourism market is separated into two main categories, business and leisure travel. Each contribute about 45% to total
revenues. Adventure travel falls primarily under the leisure travel category. Revenues from leisure travel...show more content...
Deregulation has increased competition and the need for differentiation. In many cases, the prices of airfare and other travel–related services has
dropped. Additional trends include caps on agency commissions by many of the larger airlines, and increases in adventure travel.
Despite the overall increase in competition, at the same time there is a lack of competition coming from other companies solely offering ski packages.
Especially packages concentrating on the five major ski resorts that Western Slopes works with. Western Slopes is planning to take advantage of this
growth and lack of competition with an experienced staff, excellent location, and effective management and marketing. Western Slopes will provide a
specialized and therefore differentiated service. Prices will be competitive with the remainder of the market.
Adventure travel is a sub–category of leisure travel and can be further broken down into hard and soft adventure travel. Both hard and soft adventures
involve physical, athletic activities. Adventure travel activities are a specialized product, and first–hand knowledge of these activities is necessary in
order to effectively promote and sell them. Many potential customers are unsure of the location they wish to reach. Part of the value associated with
Western Slopes is the knowledge we possess about destinations. Customers look to the agency to provide them with sound advice for a competitive
price. Western

Importance And Importance Of Marketing Plan
Importance of Marketing Plans: An Introduction Marketing plans are critical to the success of any business organization as they help achieve company
goals by providing guidance, instruction, and structure to an organization. Effective marketing plans are crucial to the success of all companies large
and small. Marketing plans, may look different depending on the size and scope of the organization, but no matter their appearance they serve an
important role in achieving and maintaining organizational goals. A well–written marketing plan provides focus and direction for the company and its
employees. It organizes valuable information about the product and target markets. An effective plan transforms the marketing strategy into calculated
procedures to achieve company objectives. Without a marketing plan confusion can ensue because information is not properly relayed and there is
little consistency.
What is a Marketing Plan?
A marketing plan is a document based on research, marketing strategy, and over all organizational goals. It outlines how...show more content...
First, it helps the firm communicate a consistent message to customers. Second, the plan states what customers want, what price customers will pay for
what that they want, and how customers will buy what they want. Third, a marketing plan helps track cost and measures values. Marketing as a
department is increasingly held to metrics to demonstrate value and so a plan that tracks and measures value is indispensable. A marketing plan
focuses resources towards customer centered goals and helps with future decision making, which can reference the plan for guidance. A
well–developed marketing plan can even serve a blueprint for the business since it will cover sales, support, product, financing, branding, and vision. A
successful department will use the marketing plan in the future to build upon and adjust to lessons learned and new ideas (Simkin,

A Marketing Plan For A New Marketing Strategy
f. Legal– legal strategies are two sided as they put into consideration of the governmental legal requirements and, on the other hand, defines the
organization's policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation
and inter–relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner.
4.0: Marketing Audit
A market audit process is a tool that can never be neglected despite the situation. However, very few companies carry out comprehensive audit
understanding of their various operations. As a result, this has presented big margins between companies that constantly integrate market audit in their
operations and those that do not (Wilson, 2002). Moreover, it is evident that efficient marketing managers need to appreciate market audit significance
to the company's effective marketing plan (Blythe, & Megicks, 2010). Essentially, market audit involves the process of analyzing the specific details on
the marketing approaches embraced as realizing the best path to follow for effective operations on the same. Additionally, the audit process is of such
great significance as it accords the organization the chance to answer the question of their current position. By answering the question "Where are we
now", the company is in a better position to understand the environment as well as identify the manner in which the operations are

How to Develop a Marketing Plan that Will Add Value to Your Business
Studies show that companies with a marketing plan in place are more likely to be successful in their marketing efforts. One study showed that
businesses that plan grow 30% faster. According to another study, 71% of fast–growing companies have plans. Those companies create budgets, set
sales goals, and document marketing & sales strategies.
A solid marketing plan will help you generate leads, build awareness with your target audience, develop relationships with your customers, and
ultimately boost profitability.
Your marketing plan also serves as a blueprint that helps to build energy, morale & accountability throughout the organization. It's a strategic tool that
helps to...show more content...
Learn more about defining your target market.
SWOT Analysis. SWOT stands for Strengths, Weaknesses, Opportunities & Threats. A firm understanding of your businesses strengths, weaknesses,
etc. as well as those of your competition, provides you with better direction for positioning your company and knowing which opportunities you are in
a strong position to leverage. Check out this simple SWOT analysis sample.
Develop S.M.A.R.T. Goals. As you establish objectives for your marketing plan, use the S.M.A.R.T. acronym as a reminder that all objectives should
Specific, Measurable, Achievable, Realistic and Time–bound. HubSpot offers a free template for setting S.M.A.R.T. goals.
Formulate supporting strategies and tactics. This is where a lot of your earlier work will come into play. Understanding your audience, knowing which
opportunities you're in the best position to take advantage of and which tools will be best for reaching your audience are all part of creating strategies
that will help you reach your goals. It's important to stay in tune with customer buying habits and marketing trends so that you have the insights
necessary to put the right strategies into place. For example, according to Gartner, properly executed inbound marketing tactics are 10 times more
effective for lead conversion compared to more traditional outbound methods. In addition to a plethora of evidence confirming the ROI of inbound
marketing methodologies,

By addressing the health benefits of each vegetable, we will be encouraging members of the community to abandon the bag of deep fried potato
chips in favor of a bowl of homemade kale chips. This will not only helps members of the Camden community maintain a healthy diet, but also acts
in accordance with the CFET's mission, which is to "educate people into a more environmentally responsible way of living on our planet and to
sponsor local solutions to environmental challenges." This will not only increase sales within the CFET by expanding their overall customer base, but
will also teach residents of Camden about the advantages of living a healthy lifestyle. We will be addressing the marketing and advertising needs of the
Center for...show more content...
The city of Camden has a broad demographic of people that is not dominated by just one culture or ethnicity, but by many. For our target audience, we
are looking to advertise to the locals of the Waterfront South Camden area. Considering the downtown area of Camden is known to be the most
poverty stricken part of the city, our target market isn't profoundly educated or wealthy. According to the Census Bureau, in 2015, the median
household income for the residents of Camden was $25,042, and the number of households was 24,981 (Census Bureau, 2016). The national average
income for United States residents in 2015 was $55,775 (Census Bureau, 2016). The residents of Camden have an income that is half of the average
income of the residents across the entire United States. Our target market is extremely diverse; originating from but not limited to the US Virgin
Islands, Mexico, Dominican Republic, Vietnam and many more. The race and ethnicity of our target market is African American, Caucasian, Asian,
Hispanic and Latin American. The age group of our target market ranges from young adults in their early twenties to the elderly. Given diversity, our
advertisements will not require our target market to be perfect with English. Our pamphlets will be short and to the point, and any English will be
translated to Spanish to help those who speak Spanish primarily. We want to keep our target market limited to the Waterfront South for

Marketing Strategies Essay example
Price, product, place and promotion, the four Ps of marketing, are fundamental for successful marketing communication. One of its goals is building
and reinforcing relationships with clientele, retailers and other people who the company markets their products to. But the main objective is to reach a
target market and affect their behavior through informing, convincing and reminding. They must reach out to new consumers and persuade then them
to purchase their product, while at the same time they must preserve their current customers. But the no matter how good the promotion, it can never
substitute for quality, enormously high prices or inadequate retail distrabution....show more content...
(http://media.wiley.com/product_data/excerpt/48/04713472/0471347248.pdf)
Environmental scanning, understanding the businesses target market and examining the external environment, also, is integral to determine business
opportunities and threats. To remain in existence, a business must be prepared to change their business strategies. This external environment includes
market trends and the social, political and economic environment.
(http://media.wiley.com/product_data/excerpt/48/04713472/0471347248.pdf)
A product typically has a four stage life cycle, with includes the introduction, the growth, the maturity and the declining stages of the product.
Technology generally has a shorter lifespan. Therefore, new product must be introduced earlier in the product's life span. (http://www.udel.edu/alex
/chapt12.html#life)
The introductory stage is when a new product is introduced to the market. A new product includes new models of an item that has already been in the
market. During the introductory stage of a product there is a very high failure rate. It varies from 60%–90%, depending on the trade. (http:/
/www.udel.edu/alex/chapt12.html#life) During this stage the company's marketing objective is to let the target market know of its existence. Push and
pull strategies, with ads and coupons, must be used. (http://www.learnmarketing.net/promotion.htm)
The product enters the growth stage next. As the product starts to be accepted by the target

Marketing Plan
A marketing plan is a comprehensive blueprint which outlines an organization 's overall marketing efforts. A marketing process can be realized by the
marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling.
The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, "strategic planning" is an annual
process, typically covering just the year ahead. Occasionally, a few organizations may look at a practical plan which stretches three or more years ahead.
To be most effective, the plan has to be formalized, usually in written form, as a formal "marketing plan." The essence of the process is that it moves
from the general to the specific,...show more content...
4. Advertising, sales promotion, merchandising data – Information from these departments. 5. Market data and miscellany – From market research, who
would in most cases act as a source for this information. His sources of data, however, assume the resources of a very large organization. In most
organizations they would be obtained from a much smaller set of people (and not a few of them would be generated by the marketing manager alone).
It is apparent that a marketing audit can be a complex process, but the aim is simple: "it is only to identify those existing (external and internal) factors
which will have a significant impact on the future plans of the company." It is clear that the basic material to be input to the marketing audit should be
comprehensive.
Accordingly, the best approach is to accumulate this material continuously, as and when it becomes available; since this avoids the otherwise heavy
workload involved in collecting it as part of the regular, typically annual, planning process itself – when time is usually at a premium.
Even so, the first task of this annual process should be to check that the material held in the current facts book or facts files actually is comprehensive
and accurate, and can form a sound basis for the marketing audit itself.
The structure of the facts book will be designed to match the specific needs of the organization, but one simple format – suggested by Malcolm
McDonald – may be applicable in many

Company G, 1 Year Marketing Plan Essay
Table of Contents
Introduction3
Product Description and Classification3 Product Support of Mission Statement.................................................................................................................3
Consumer Product Classification3
Target Market4
Competitive Situation Analysis4
Analysis of Competition using Porter's Five Forces Model 4
SWOT Analysis5
Strengths and Core Competencies5
Weaknesses5
Opportunities6
Threats6
Market Objectives7
Product Objective7
Price Objective7
Place Objective7
Promotion Objective7
Marketing Strategies and Implementation8
Product Strategies8
Price Strategies8
Place Strategies8
Promotion Strategies8
Explanation of Strategies..........................................................................................................................................9
Implementation Plan9
Product Tactics9...show more content...

It features an elegant look and functionality which will enhance any home or office. The GXS Beverage Brewer brings your beverage brewing to
new heights with exceptional, on demand heating meaning zero wait time to brew and accurate brew sizes based upon cup capacity which brings
unmatched capability amongst competitors. The GXS Beverage Brewer adds quality and convenience to our customer's lives by being completely
portable and offering just the right amount of beverage brewed. The added benefit to the customer is that there is no longer a need to look for all
ready limited electrical outlets in the kitchen. Thanks to the patented extended life lithium battery and charging station technology exclusively
developed by Company G, our customers will never have to worry about plugging in a beverage brewer system again. Finally, with the accurate brew
system with Brew Rite technology, you can program up to 16 ounces of hot beverage based upon your cup or mug capacity. Whatever amount you
choose you know that you will be using the best beverage brewing system in the world, something that customers of Company G have come to expect.
Consumer Product Classification
The GXS Beverage Brewing System falls into the 'shopping' category of the three–way consumer classification system. We feel that this product would
be purchased much less than a convenience item and consumers will spend some time researching and comparing this item to existing

Marketing Plan: Final Paper
Marketing is essential for every business, be it a small household business or a large multinational group. All businesses depend on marketing in
one way or the other. Setting of goals according to entrepreneur's visions marks the starting o f the plan. It is better to do proper research and
documentation before launching a product in the market or else the results will not be according to one's thinking. Raymond Morose is the owner of
Pet Palace and has been running this business for the last 44 years (Manta, 2010). Raymond Morose is running the business with a small staff but is
very clear about his goals, as he has set his goals according to SMART approach. SMART stands for specific, measurable, achievable, relevant, and
time–based and...show more content...
This will not only retain the existing customers but will also attract new ones to increase the customer base to optimal level.
SWOT Analysis – Allergy Be–Gone Marketing plan is always based on information regarding product, customers, market and competitors. The best
way to analyze all this information is through a SWOT analysis. SWOT stand for strengths, weaknesses, opportunities and threats. This analysis takes
into account both internal and external factors, internals being strengths and weakness, and external being opportunities and threats (Kotler & Keller,
2009). Pet Palace can get to know its strengths and weaknesses by its analyzing internal environment. Strengths of Pet Palace include its good name,
its loyal customer base and its product quality. Pet Palace should overcome its weaknesses if it wants to gain from its strengths. Current business of
Pet Palace is retail store business and it has no experience of production business. Allergy Be–Gone requires a production unit and production skills
that Pet Palace does not possess. This can make the capital requirements higher than anticipated. Pet palace can earn huge profits from Allergy
Be–Gone because the currently available solution for allergy problem cannot match with it. Currently available options to customers are shampoos,
hand sanitizers and air purifiers (Allergy Relief Pet Care Products, 2010). All of these are

Personal Marketing Plan Essay
OBJECTIVES
Combining business school education, professional/personal development training, self
education along with life experiences directed me toward beginning a career as an
entrepreneur. Many years have been spent taking classes and exploring various business
opportunities. I started my college career as a business major. During that time, I also
studied various art mediums to explore creative talents. In my junior year, I decided to
combine those strengths and interests into my career path. Now that graduation is closer
it is time to formulate and began executing a plan for the next 5 to 10 years of my life.
Short Term Goals
I have five main short–term goals, which include...show more content...
The first is the great need for small businesses for future economic growth, locally and internationally. There is a tremendous need for small business
to keep up with technological advances and environmental changes. Small business can innovate and create new jobs at a faster rate than their larger
competitors. Unfortunately, living in times of high crime, recurrent natural disasters and, bad weather conditions all in the mist of being extremely
busy due to work and family demands is where I find opportunities to provide a service that is in demand . Owning a small business can be very
challenging but with planning and organizing, allotted time will allow for personal interest endeavors such as travel and art.
Finally, the threats I have include average competition, which is expected with a low cost high profit margin start up venture. Through research, I have
found two companies in the Richmond Virginia area. There are companies on the internet that market home inventory software and not the bells and

whistles of technology nor the personalized service aspect of the business like I will offer. But, the homeowner himself can accomplish this task if they
choose to invest the time and effort. Another consideration is the rate of expansion, which is lower on average, than other businesses but once again,
this business has high profit margins, on average than other businesses.
Personal Marketing

Marketing Planning : The Marketing Plan Essay
To attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just
where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: "Goals state 'what ' is
to be achieved and 'when ' results are to be accomplished, but they do not state 'how ' the results are to be achieved.
They typically relate to what products will be where in what market. They are essentially about the match between those "products" and "markets."
Objectives for pricing, distribution, advertising and so on are at a lower level, and should not be confused with marketing objectives. They are part of
the marketing strategy needed to achieve marketing objectives.
To be most effective, objectives should be capable of measurement and therefore "quantifiable." This measurement may be in terms of sales volume,
money value, market share, percentage penetration of distribution outlets and so on. An example of such a measurable marketing objective might be
"to enter the market with product Y and capture 10 per cent of the market by value within one year." As it is quantified it can, within limits, be
unequivocally monitored; and Corrective Action|corrective action taken as necessary.
The marketing objectives must usually be based, above all, on the organization 's financial objectives; converting these financial measurements into the
related marketing measurements.
He went

Preschool Marketing Plan Essay
Two of the most important aspects of marketing a new preschool would be in knowing whom the competition is and what the community needs in a
preschool. This information will help in building a marketing plan that will be effective in bringing in children to the center. Conducting market
research to determine the strengths, weaknesses, opportunities, and threats that surround the success of the preschool creates a foundation for a solid
marketing plan. Some important aspects to consider in this plan would be how you will execute the plan, what the time line is, how much it will cost,
and who is responsible for what aspect of the marketing plan. Including all staff in the marketing plan can help in promoting the preschool as well.
Once a plan has been created it is then important to begin marketing through avenues that will reach the community around the center. One strategy that
would be useful would be creating a quality website for potential families to view information about the center before they plan a visit. It should be
simple in design and content to...show more content...
One was creating an incentive program for existing and previous families that are a part of the center. This can come in the form of a gift card, a
percentage off of tuition, or passes to local family activities. This is a program that will encourage all current and previous families to talk about
their experiences at the preschool. Creating an incentive program for staff could be a good idea as well. They could earn bonuses, a gift card, or a
day of vacation. Another idea suggested was to attend or host community events to bring exposure to the preschool. This would give one the
opportunity to share with those in the community about their preschool and allow families to see the preschool if hosted at the center. It creates the
feeling that all are welcome in the

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