Bitdefender Partner Program 2023

1. B I T D E F E N D E R P A R T N E R A D V A N T A G E P R O G R A M
Market Opportunities. Case Studies. Partner Engagement
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J U L Y , 2 0 2 3
M I C H A L D O M I N I K – B I T D E F E N D E R I N D O C H I N A M A N A G I N G D I R E C T O R

2. GRAVITYZONE™
THE SECURITYPLATFORMFOR
END-TO-ENDBREACH AVOIDANCE
AUGUST 21,
2023
2
WHY BITDEFENDER
38
%
LEADING TECHNOLOGY
PROVIDER.
38% of all secuíity vendoís
integíate Bitdefendeí
technologies
BEST
PREVENTIO
N
UNMATCHED ATTACK
PREVENTION.
Consistently 1 íanked
píotection
peífoímance
INTEGRATE
D
PLATFORM
THE FIRST INTEGRATED SECURITY
PLATFORM FOR ENDPOINT,
NETWORK, CLOUD & HUMAN
Risk Analytic, EDR, XDR managed
from a single console
ROMANI
A
SINCE
2001

3. AUGUST 21,
2023
GRAVITYZONE™
THE SECURITYPLATFORMFOR
END-TO-ENDBREACH AVOIDANCE
3
• ľotal Secuíity
• Inteínet Secuíity
• Antiviíus Plus
• Antiviíus foí Mac
• Mobile Secuíity foí
Andíoid
• Mobile Secuíity foí iOS
• Family Pack
• Small Office Secuíity
PRIVAC
Y
• Píemium VPN
• Passwoíd Manageí
IDENľIľY
PROľECľION
• Digital Identity Píotection
• Identity ľheft Píotection
• GíavityZone Business Secuíity Enteípíise
• GíavityZone Business Secuíity Píemium
• GíavityZone Business Secuíity
• GíavityZone Secuíity foí MSPs
SECURIľY
PRODUCľS
• Endpoint Detection and Response
(EDR)
• GíavityZone XDR
• Cloud and Seíveí Secuíity
• Secuíity foí Containeís
• GíavityZone Secuíity foí Email
• GíavityZone Secuíity foí Woíkstations
• GíavityZone Secuíity foí Mobile
• GíavityZone Patch Management
• GíavityZone Stoíage Secuíity
SECURIľY AS A
SERVICE
• Managed Detection and Response
• Managed Detection and Response Seívices foí MSPs
HOME USE
SECURIľY
DEVICE SECURIľY
BUSINESS
SECURIľY
SECURIľY PACKAGES

4. AUGUST 21,
2023
GRAVITYZONE™
THE SECURITYPLATFORMFOR
END-TO-ENDBREACH AVOIDANCE
4
OUR MISSION
We aíe commiľľed ľo help secuíe youí
oíganizaľion fíom bíeaches and business
disíupľions.

5. Cybeí aľľacks can impacľ an oíganizaľion in many
ways
— fíom minoí disíupľions in opeíaľions ľo majoí financial
losses.
Malwaíe
(a píogíam designed ľo disíupľ oí gain unauľhoíized access inľo a sysľem)
is ľhe mosľ common ľype of cybeíaľľack
and one of ľhe biggesľ ľhíeaľs in ľhe IT
indusľíy.
The mosľ fíequenľly aľľacks aíe fíom
íansomwaíe, woíms, viíuses, ľíojans, and

6. Ïíom 2022 global malwaíe aľľacks
incíeased again because of geopoliľical
uníesľ.
5.5 billion malwaíe aľľacks weíe deľecľed aíound ľhe woíld in
2022.
The majoíiľy aľľacks aíe occuííing in ľhe Asia-Pacific íegion.
Cambodia is one of ľhe mosľ
exposed counľíy ľo
cybeícíimes.
Accoíding Global Cybeí-Safeľy Index of SEON
ľhaľ combines daľa fíom diffeíenľ cybeísecuíiľy indices.

7. Cybeísecuíiľy and infoímaľion secuíiľy aíe aľ ľhe
ľop of ľhe CIO's invesľmenľ píioíiľies since 2020.
66% of inľeíviewed CIOs in 2023 plan
ľo incíease ľheií invesľmenľ in cybeísecuíiľy.

8. 5%
incíease woíldwide spending in IT
11%
incíease spending on infoímaľion secuíiľy and íisk
managemenľ
15%
yeaí-oveí-yeaí gíow global spending on cybeísecuíiľy
22%
gíow ľhe global secuíiľy sofľwaíe maíkeľ

9. J U L Y , 2 0 2 3 | P A R T N E R C O N F I D E N T I A L P R E S E N T A T I O N
9
Customers’ Challenges
• Data and system protection.
• Employees productivity.
• The company reputation.
• Business espionage.
• Cybersecurity regulation compliance.

10. CASE STUDY
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10

11. 150+
OEM Partners
Confidential

12. SiteR
eference-Government
Confidential – for internal use only

13. SiteR
eference– Healthcare,Hospital
Confidential – for internal use only

14. SiteReference– Telecom,TechnologyandInsurance
Confidential – for internal use only

15. SiteR
eference– Corporate
Confidential – for internal use only

16. SiteR
eference– Retails
Confidential – for internal use only

17. J U L Y , 2 0 2 3 | P A R T N E R C O N F I D E N T I A L P R E S E N T A T I O N
1 7
Case Study
THE CHALLENGE
• The high volume of trouble calls
• No access to metrics about security system performance or
malware attacks
THE SOLUTION
Since the former services provider had licensed a Symantec anti-
virus solution, the city’s security staff evaluated Symantec along
with Sophos, Kaspersky, and Bitdefender
WHY BITDEFENDER
• The best response time to zero-day exploits and new malware
• Minimizing impact on performance
• Competitive cost
The city deployed the
GravityZone Enterprise
Security on-premise on
4,000 endpoints in 40
locations
The city government
- one of the most populous
city in the United States

18. J U L Y , 2 0 2 3 | P A R T N E R C O N F I D E N T I A L P R E S E N T A T I O N
1 8
Case Study
• Desktops and laptops become very slow, lowering productivity
of employees
• Ransomware attacks were bypassing the previous security
product and encrypting file shares.
Bitdefender kills off ransomware, and improves infrastructure
performance and user experience while simplifying security management
THE CHALLENGE
THE SOLUTION
IT evaluated Trend Micro, Cylance, Microsoft, Sophos, and
Bitdefender solutions.
WHY BITDEFENDER
• Rich features from protection against zero-day threats to patch
management to application-policy management
• Single console to easily manage our entire physical, virtual,
cloud, and mobile infrastructure
GravityZone Enterprise Security to
protect over 3,500 machines,
including physical and virtual
workstations and servers,
and 1100 Android devices.
IT Environment
- Nutanix
- VMware
- Citrix
- Microsoft
Barnsley Council is a local
government authority in
South Yorkshire, U.K.

19. J U L Y , 2 0 2 3 | P A R T N E R C O N F I D E N T I A L P R E S E N T A T I O N
Policy &
Procedures
Implementation
& Configuration
Training &
Awareness
Education
Execution &
Evaluation
Upgrade
Following New
Challenges
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Real Cybersecurity
TECHNOLOGY
IS JUST A TOOL
95% of all successful cyber attacks
is caused by human error

20. 21 août2023| Confidentiel
A partnership born from a passion for high
performance and technological innovation.
In cybersecurity and Formula 1, every millisecond counts.
Technology makes all the difference in who has the
advantage.
Bitdefender researchers, security analysts, and engineers
are on the cutting edge of cybersecurity, developing threat
and behavioral analytics from its network of millions of
monitored and protected endpoints to prevent, detect and
respond to threats faster.
«Bitdefender shares with Scuderia Ferrari a heritage of
excellence and a demonstratedtrackrecordof building state
of the art,innovativetechnologiesto deliverwinning results. »
FlorinTalpes
Co-founderand CEO,Bitdefender

21. J U L Y , 2 0 2 3 | P A R T N E R C O N F I D E N T I A L P R E S E N T A T I O N
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Bitdefender Certification Roadmap
Steps:
1. Live training from certified staff of our local
distributor or regional representatives
2. Joining final online courses and exams
Benefits:
1. Additional discounts and extra margin
2. Extra revenue for services
3. Authorization rights to provide services
• Implementation
• After-sales support
• GravityZone console review

22. M A Y , 2 0 2 0 | P A R T N E R C O N F I D E N T I A L P R E S E N T A T I O N
Value Added Reseller Partnership Levels
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DIAMOND
PLATINUM
Certificates:
• 2 sales
• 2 technical
Certificates:
• 1 sales
• 1 technical

23. M A Y , 2 0 2 0 | C O N F I D E N T I A L P R E S E N T A T I O N
How To Become A
Bitdefender Partner?
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24. J U L Y , 2 0 2 3 | P A R T N E R C O N F I D E N T I A L P R E S E N T A T I O N
Partner Advantage Programs
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#1 ranked technology. Experts’ choice
Working together, simple, easy and straightforward
Lifetime recurrent & protected revenues
R E S E L L I N G
C H A N N E L
P R O G R A M
Free certification training
Free presalessupport
MDF Support
P A R T N E R
B E N E F I T S
Special prices approval on justified requests for registered and approved projects
P R O T E C T
A C C O U N T
Revenue sharing model for licenses and services
Channel account protection for registered projects and renewals

25. M A Y , 2 0 2 0 | P A R T N E R C O N F I D E N T I A L P R E S E N T A T I O N
Bitdefender Channel Distribution Model
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D I S T R I B U T O R
B I T D E F E N D E R R E S E L L E R E N D U S E R
M S P P a r t n e r
H Y B R I D P a r t n e r

26. M A Y , 2 0 2 0 | P A R T N E R C O N F I D E N T I A L P R E S E N T A T I O N
J O I N Q U A L I F Y
R E W A R D E N G A G E
E N A B L E
R E T A I N
Partners’ Lifecycle
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Sign-up via our
distribution channel
Share your company
profile and opportunity
prospects
Register your projects
Complete certification
training
Win projects with Bitdefender
Place orders
Win high margin and rebates
Apply for MDF
Renew your last customers
Win new customers
Stay up-to-date

27. M A Y , 2 0 2 0 | P A R T N E R C O N F I D E N T I A L P R E S E N T A T I O N
New Opportunity Registration
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N E W C U S T O M E R
Identify, develop and win a new project for
Bitdefender which qualifies for the New Opportunity
Registrationprogram.
R E G I S T E R
O P P O R T U N I T Y
Follow the process for registering the new opportunity online:
• Via project registration web service
• Vie sending email to our distributor with project details
G E T D I S C O U N T A N D
P R E S A L E S S U P P O R T
Qualified projects are rewarded with the best
discountand free presales support.
https://partner.bitdefender.com.kh/

28. M A Y , 2 0 2 0 | P A R T N E R C O N F I D E N T I A L P R E S E N T A T I O N
Sales Process
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1. Register your project via our distribution channel or portal
• Deal registration discount
• Free presales support
• Account protection
2. Get presales support from certified experts
• Analyzing the customer requirement
• Documentation sharing and localization
• POC (test) deployment (1 POC for 1 client only)
3. Pricing quotation
• Special price approvals on justified requests
4. Purchase order
5. Implementation by certified staff
6. Customer satisfaction survey
7. Upgrade and renewal lifetime
• Retention channel marketing and protection

29. 21 août2023| Confidentiel
Highly satisfied users
Bitdefender solutions have the highest satisfaction rate

30. 3030
How to Save on
Cybeísecuíity?

31. 31
The Cost of Saving on Cybersecurity
What is the most important to most
organizations?
• Reputation
• Financial stability
Common consequences of cybersecurity
incident:
1. Financial losses
2. Exposing critical data to competitors
3. Reputation damage
4. Legal liability
5. Data loss
6. Loss of productivity
7. Business continuity problems
The
company
reputation
Save 3 0 $
/user

32. 32
How to Save on Cybersecurity?
What is the weakest point of cybersecurity?
• Human behavior
• Personal computers and mobiles (endpoints)
What is the most cost-effective security solution?
• Endpoint protection software
• High security solution using less computer resources
What is the most important for security software?
• Protection level
Which endpoint security solution has the highest security rank?
• Bitdefender*
*According European cybersecurity technology institutesAV-Test,AV-Comparatives, Bitdefender is the best in
protection regarding overall score between Jan 2011-Apr 2021 accordingAV-Test, so for last 10 years.

33. THANK YOU!
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channel@bitdefender.com.kh