The Brand Called You

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The brand called you answers three simple questions: What is a brand, why do I need a brand and how do I create a brand?

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The Brand Called You

  1. 1. THE BRAND CALLED YOU P A U L A M O O R E T H E C H I R O P R A C T O R
  2. 2. YOU ALREADY HAVE A BRAND
  3. 3. 1. What is a brand? 2. Do I need a brand? 3. Why do I need a brand? 4. How do I create a brand?
  4. 4. Your brand is who your customers say you are, not who you say you are!!
  5. 5. Sexy Elite Quality Cool Current Contemporary
  6. 6. Organised? Medical? Friendly? Male?
  7. 7. Female? Family? Welcoming? Casual?
  8. 8. Impersonal? In/out? Busy? Boredom? Efficient?
  9. 9. Research? Bleak? Scary? Technical? Male?
  10. 10. Trust? Women? Sexy? Welcoming? Capable?
  11. 11. Trust? Friendly? Family? Happy?
  12. 12. WHY DO YOU NEED A BRAND? 1. Its unavoidable 2. Word of mouth 3. To say what is special about you
  13. 13. WHAT IS SPECIAL ABOUT ME? 1. Values 2. Learn your values from your life lived 3. Don’t like what you learn? 4. Authenticity is a winning formula
  14. 14. PERSON WHAT YOU ADMIRE YOUR VALUE Nic creativity imagination Aussie Brad fun/likeability fun Artist at cottage freedom independence Rachel unique dress style Mum patience health Johnny Depp crazy movie roles fun John Williams bold fun/imagination Heather athleticism health Eckhart Tolle his inner peace health *Fun *Imagination *Health *Independence *Style
  15. 15. BE SURE ITS YOU, YOU WANT TO BRAND 1. Brand you or brand your business? 2. What is out there about you? 3. Google Alerts 4. Brand your business? BUT…
  16. 16. HOW TO CREATE BRAND YOU? 1. Be visible 2. Be authentic (true to your values) 3. Help others (solve problems) 4. Do what you say you will do 5. Do what you say you will do 6. Do what you say you will do
  17. 17. By George I could keep my word!
  18. 18. What word are you?

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