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Intimacy Expert Brand Book

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Intimacy Expert Brand Book

  1. 1. Brand Strategy
  2. 2. C O N T E N T S This brand standards document explores the message, visuals, and expression of your brand. 1. B R A N D F O U N D A T I O N 2. W O R D S & C O N T E N T 3. D E S I G N & V I S U A L S 4. L I V E Y O U R B R A N D BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
  3. 3. Brand Foundation BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
  4. 4. C O M M I T M E N T Your Brand Commitment are the basic building blocks of your business: who you serve and the value you provide to them. 1 . B r a n d F o u n d a t i o n C o r e I d e a You are an intimacy and relationship coach for women who want to transform their lives through improving their relationship with their own bodies and/or with their partners. Yo u r G o a l To expand your solo activity and lead more workshops, offer more private or small group trainings, and emphasize yourself as a public speaker giving advice to your audience through mass media. To build a strong personal brand that leads your audience to all branches of your offerings - Tantra Studio & work with Richard. W h o Yo u S e r v e You serve women who are ready for change in their lives.  They have experienced pain in their lives but are ready to heal.  They might be unhappy or they might just wish for a deeper happiness in life.  They believe in a better future, and are ready to seriously invest their time and energy into their transformation. T h e E n d R e s u l t Your clients will experience huge life transformations working with you.  They will have happier, more fulfilling personal lives, relationships, and intimacy. Clients will find their power, feel life’s endless possibilities and open their hearts to live truly meaningful lives. BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
  5. 5. C O N T E X T The Context of your brand is the world that you operate within. It communicates your position in the market. It also takes into account the cultural context your brand operates in and the movement you want to create. 1 . B r a n d F o u n d a t i o n H o w Yo u A r e D i f f e r e n t  You have a “down to earth” approach that differs from your competition with their emphasis on tantra or spiritual results. You have the background and believe in transforming all aspects of your clients’  lives - relationships, work life, spiritually, and sexually.  But you approach this transformation in a very unique way - real and honest. You focus on improving one’s life to be more happy and experience more pleasure by focusing on themselves and what they truly desire out of life. . V i s i o n F o r Fu t u r e To have a deeper effect in the field of sex, relationships and personal growth - where these subjects aren’t taboo or known as secret desires. There will be less divorce, less broken families, and more happiness in people's’ lives since they will be following their hearts and desires without hesitation. BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
  6. 6. C H A R A C T E R The Character of your brand is the core of your brand identity. It explains how you show up in the world, what motivates you, and what draws people to you on an unconscious level. The character of your brand is what creates an emotional relationship with your ideal clients/customers. 1 . B r a n d F o u n d a t i o n M a g i c i a n & L o v e r P e r s o n a l i t y A r c h e t y p e s Your Magician Brand Personality is the perfect compliment to your main goal of transforming lives.  Your focus on relationships and following your sensual desires compliment the Lover Brand Archetype that radiates through your brand personality. When they encounter your brand, your audience FEELS: empowered, inspired, thrilled, hopeful, alive, connected Yo u a r e : • Trustworthy • Transparent • Impactful • Loving • Passionate BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
  7. 7. C H A R A C T E R The Character of your brand is the core of your brand identity. It explains how you show up in the world, what motivates you, and what draws people to you on an unconscious level. The character of your brand is what creates an emotional relationship with your ideal clients/customers. 1 . B r a n d F o u n d a t i o n P o i n t o f V i e w M i r a c l e s h a p p e n w h e n y o u f o l l o w y o u r h e a r t 
 Listening to your heart’s desires, whether emotional or physical, will transform your life.  Big changes happen when you are more in tune with your body.  It’s a transformational and freeing experience. B e i n g s e x u a l i s n ’ t t a b o o 
 You believe in world education and transparency with listening to our bodies and living a more sensual life.  Sex shouldn’t be a taboo subject and with the right education, the world will be more open to talk about what makes them happy in their life and relationships. O w n y o u r p o w e r 
 Your experiences in life contribute to your power and your success.  Share your story and accept that your experiences make you a leader to so many people.  It’s empowering to acknowledge what makes you a leader and you must share that knowledge with the world. BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
  8. 8. M a n i f e s t o Miracles happen when you’re in tune with your body and following your heart. BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
  9. 9. C R E D I B I L I T Y The final ‘C’ of your Brand Foundation is your Credibility. These are the reasons why people choose you over other options in the market. They are your “proof points” and “reasons to believe.” 1 . B r a n d F o u n d a t i o n Y o u r ‘ U n f a i r A d v a n t a g e s ’ A r e : Yo u r e x p e r i e n c e : You were the first to offer tantric massage in Prague back in 2001. You also opened the first professional massage studio in this field.  You  taught much of your competition the principles they use.  You are the original. You methods and tools have stood the test of time and you’ve witnessed countless miracles in the lives of the people you’ve worked with. Yo u r d e l i v e r y : You are able to speak about topics that are considered very taboo by the general population.  But you are successful because you speak to these topics in a straightforward, yet innocent way.  Because of this, you are able to approach sensitive topics, like sexuality, to a larger audience of women. You make these topics acceptable and your audience is curious to learn more Yo u r p e r s o n a l s t o r y : You are an inspiration to many women because of your own story.  You are powerful and brave.  You approach topics others won’t discuss and you are successful because of it.  You look deeper than just “sex” and help women discover true meaning within their lives through their bodies and hearts.  And you’ve proven that it’s possible to work in the field that you love while also having a loving man, family, and children. BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
  10. 10. Words and Content BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
  11. 11. T O N E O F V O I C E Your brand communication should be open, honest and passionate.  You ask women to look within themselves and be honest about how fulfilling their life is.  You inspire women ready to change to take action and follow their innermost desires The content and messages used in your brand must be a compelling mix of emotion (desire, sensuality, and love) and transformation. Yo u w i l l s o u n d : • Down to earth • Patient • Inspiring • Authentic • Credible • Colorful A n d N o t : • Authoritative • Distant • Too scientific • Judgemental 2 . W o r d s & C o n t e n t BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
  12. 12. W O R D B A N K • Live your dream • Life full of joy • Improve • Relationships • Passion, passionate • Grateful • Impactful • Empowered • Powerful • Sensual • Transform • Eye Opening • Alive • Inspiring • Deeper meaning • In tune with your body • Spark • Joy • Magic • Love, Lasting love • Embrace • Healing powers • Unexpected pleasure • Glow • Woman’s intuition 2 . W o r d s & C o n t e n t BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
  13. 13. T A G L I N E Open up and transform your life Alternate ideas… • Intimate Healing • Give Love, Receive Love • Healing Lives Through Love • Inspire your heart • Inspire your body • Sensual Bodywork & Intimacy Coaching Your tagline is a “catch phrase” that describes your work to others at a glance. It can also be used as your main headline on your website. 2 . W O R D S & C O N T E N T BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
  14. 14. A n c e s t o r s ’ s t o r i e s Share the stories of women in your life. The stories of your ancestors, your grandma, mother demonstrate why you have such a strong desire to help heal women.  Share the struggles women in your life have encountered and how your tools and methods help heal the struggles - whether it’s healing broken marriages, unhappy relationships, unfulfilled sex lives, or healing trauma from giving birth. Yo u r p e r s o n a l s t o r y No matter what life you want to live, you can experience true happiness and lead a fulfilling life.  Explain decisions you’ve made to get you to where you are today.  You have experience in both a wild, polyamorous relationship and a long term monogamous relationship.  Both have contributed to who you are today.  Be open and honest about your background to “lead by example” for your ideal clients who will be open and honest with you. M i r a c l e s y o u ’ v e e n c o u n t e r e d 
 Share the miraculous changes you’ve encountered in your line of work.  Obviously, you’ll want to keep these stories very high level so no one feels their trust has been violated.  But you can still provide insights into transformations you’ve encountered while working in your field. S T O R I E S 2 . W o r d s & C o n t e n t BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
  15. 15. C O N T E N T T H E M E S 2 . W o r d s & C o n t e n t • Body work • Intimacy with a partner • Feeling comfortable in your own skin • Feminine energy • Bring taboo topics into mainstream through innocent simple language Use these themes as starting points for any content you begin writing for your website. Always relate your blog posts or social media posts back to themes that are “on brand” for you. I m p o r t a n t : BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
  16. 16. BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ Design and Visuals
  17. 17. M O O D B O A R D 3 . D e s i g n & V i s u a l s The moodboard was curated to express the “mood” of the brand and to inspire all visual decisions. Your colors are strong yet feminine. Your brand will have a soft approach as shown in the intimate images of women in these photos. The gold and the falling lights emulate your magician personality. BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
  18. 18. C O L O R S BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ 3 . D e s i g n & V i s u a l s
  19. 19. T Y P O G R A P H Y Your font choices further develop your approachable and trustworthy message. Adriane text is a traditional serif font to add a sense of elegance and romance to your design. Brandon Grotesque is a very round and friendly font portraying your approachable and down to earth attitude. Ball Pen Script is close to your own personal handwriting adding another layer of authenticity to your design. BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ 3 . D e s i g n & V i s u a l s
  20. 20. F O N T S I N A C T I O N This is a description paragraph. It explains the purpose of the page and describes the title to the left. H E A D L I N E L E V E L 1 1. Example 2. Example 3. Example 4. Example This is a description paragraph. It explains the purpose of the page and describes the title to the left. This is a description paragraph. It explains the purpose of the page and describes the title to the left. H E A D L I N E L E V E L 2 • Example 1 • Example 2 • Example 3 • Example 4 “This is a quote from a very impressive person.” 
 I M P O R T A N T P E R S O N BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ 3 . D e s i g n & V i s u a l s
  21. 21. L O G O Your logo has a more traditional monogram symbolizing love and trust. The floral design in the monogram eludes to the femininity of a woman’s body while the gold foil adds another note of elegance and romance. BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ 3 . D e s i g n & V i s u a l s
  22. 22. S T A M P / W A T E R M A R K These stamp/watermark options were designed to fit your brand message and personality. The submarkets are used for design variety in different applications (image watermark, photo overlay, etc.) BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ 3 . D e s i g n & V i s u a l s
  23. 23. P A T T E R N S The graphic styles used in your brand will add another layer of romance and mystery to your design. The falling, twinkling lights add another enchanting effect to emulate your your magician personality. BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ 3 . D e s i g n & V i s u a l s
  24. 24. BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ Image Style
  25. 25. I M A G E D O ’ S When choosing images for your brand, pick ones like these. Images of you with your family Relationship driven images Soft, intimate, feminine images BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ 3 . D e s i g n & V i s u a l s
  26. 26. I M A G E D O N T ’ S When choosing images, avoid ones like these. Images that are too erotic Images that don’t have a human element Images too focused on the man BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ 3 . D e s i g n & V i s u a l s
  27. 27. S A M P L E D E S I G N S BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ 3 . D e s i g n & V i s u a l s
  28. 28. S A M P L E D E S I G N S ( S O C I A L ) 3 . D e s i g n & V i s u a l s BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
  29. 29. S A M P L E C O N T E N T BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ 3 . D e s i g n & V i s u a l s
  30. 30. Live your Brand BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
  31. 31. I d e a E n e m i e s 
 B R A N D 
 E N E M I E S 4 . L i v e Y o u r B r a n d • Sex is dirty • Ignoring your desires • Sex is the only way to improve your relationship • Focus too much on your ventures with other people • Be too graphic N o t t o d o l i s t • For people hungry in sexuality or just looking for sexual adventure.   • A swingers party • Obscene We a r e n o t BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ
  32. 32. C r e a t e We b s i t e A C T I O N 
 S T E P S • Use the content, words, and design from your Brand Book to stay “on brand” while creating your new personal brand website Tr a n s l a t e m e s s a g i n g t o P o l i s h • Own your accomplishments. Take ownership of your vaginal mapping methods and position yourself as the expert for mass media P o s i t i o n y o u r s e l f a s a n * I n d i v i d u a l * L e a d e r BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ 4 . L i v e Y o u r B r a n d
  33. 33. Questions? kaye@kayeputnam.com BRAND GUIDELINES DENISA ŘÍHA PALEČKOVÁ

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