Needs Logotype Sketches

1. Research, Branding, Motion Graphic for Nudge Design StudioPaul Russell
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What’s the Problem?
People littering cigarette butts on the campus grounds.

2. Research, Branding, Motion Graphic for Nudge Design StudioPaul Russell
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Hofstra: A Smoke Free Campus?

3. Research, Branding, Motion Graphic for Nudge Design StudioPaul Russell
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4. Research, Branding, Motion Graphic for Nudge Design StudioPaul Russell
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Enter Text Here…

5. Research, Branding, Motion Graphic for Nudge Design StudioPaul Russell
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The grounds around Breslin
Hall were littered with
cigarette butts, as shown in
previous slides.

6. Research, Branding, Motion Graphic for Nudge Design StudioPaul Russell
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Why is cigarette litter an issue?
Cigarettes are non-biodegradable and contain tars that are toxic to living things.
From the article “Cigarette Butts as Litter—Toxic as well as Ugly”
By Kathleen Register:
http://www.longwood.edu/cleanva/ciglitterarticle.htm

7. Research, Branding, Motion Graphic for Nudge Design StudioPaul Russell
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How to change a smoker’s behavior
Emphasize the advantage of having smoker accommodating zones so smokers
won’t care about losing mobility
Design Tip Used: Emphasize associated gains rather than associated losses.
https://www.artefactgroup.com/wp-content/uploads/2012/04/Artefact-Whitepaper_Behavioral-Economics.pdf

8. Research, Branding, Motion Graphic for Nudge Design StudioPaul Russell
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Solution
Create an easily accessible receptacle for smokers to discard cigarette waste.
Simple.

9. Research, Branding, Motion Graphic for Nudge Design StudioPaul Russell
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Proposed Receptacle Zone

10. Research, Branding, Motion Graphic for Nudge Design StudioPaul Russell
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GIF

11. Research, Branding, Motion Graphic for Nudge Design StudioPaul Russell
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Words For Logo Design
Responsible = Responsab (Haitian Creole)
Behavior= Oppforsel (Norwegian)
Outcome= Iuga (Samoan)
Source: Google Translate

12. Research, Branding, Motion Graphic for Nudge Design StudioPaul Russell
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Images for Logo Design
Source: Google Images

13. Research, Branding, Motion Graphic for Nudge Design StudioPaul Russell
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Logomark Sketches

14. Research, Branding, Motion Graphic for Nudge Design StudioPaul Russell
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Logomark Design

15. Research, Branding, Motion Graphic for Nudge Design StudioPaul Russell
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Logo Research

16. Research, Branding, Motion Graphic for Nudge Design StudioPaul Russell
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Brand Naming
Reorga =
Responsab + Oppforsel + Iuga

17. Research, Branding, Motion Graphic for Nudge Design StudioPaul Russell
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LogoType Sketches