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Brand keynote pres with twitter campaign research
1. The Multilingual Robot Paul Russell
FA 102, Research, Product Proposal
and TransMedia Explorations
1
2. The Multilingual Robot Paul Russell
“Response to announcement of Chatbot
Eugene Goostman pass the Turing test”
http://www.kurzweilai.net/ask-ray-response-to-announcement-of-chatbot-eugene-goostman-passing-the-turing-test
Assignment 1, Research
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3. The Multilingual Robot Paul Russell
Assignment 1, Research
“Turing test — a competition that gauges…[an artificial
intelligence’s ability to hold] human level conversation.”
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http://www.kurzweilai.net/ask-ray-jewish-scholar-says-robots-will-achieve-human-level-intelligence
-Ray Kurzweil
4. The Multilingual Robot Paul Russell
Assignment 1, Research
“Corrigibility…[reasoning] as if they are incomplete and
potentially flawed in dangerous ways.”
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http://www.kurzweilai.net/machine-cognition-and-ai-ethics-at-aaai-2015
5. The Multilingual Robot Paul Russell
Assignment 1, Research
“…a highly-advanced AI agent…open to…
modification, correction, and ongoing
interaction with humans.”
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http://www.kurzweilai.net/machine-cognition-and-ai-ethics-at-aaai-2015
6. The Multilingual Robot Paul Russell
Assignment 1, Research
The Multilingual Robot
Capable of understanding multiple languages
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Adapts by learning new concepts
Efficiently communicates new ideas multilingually
7. The Multilingual Robot Paul Russell
Assignment 1, Research
Source for Brand Name Characters
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Wish You Were Here — Pink Floyd
https://www.azlyrics.com/lyrics/pinkfloyd/wishyouwerehere.html
8. The Multilingual Robot Paul Russell
Assignment 1, Research
Naming Process
“agent” + “human” + “intelligence” =
gentelman
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9. The Multilingual Robot Paul Russell
Assignment 1, Research
Brand Name Diagram
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Gentelman
Persona
Purpose
Language
Tone
Lead
Industrious
Warm
Discover
Think
Communicate
ExchangeComfort
Efficient
Agreeable
Original
Running
Breeze
Change
Connective
10. The Multilingual Robot Paul Russell
Assignment 1, Research
Analyzing your Twitter Traffic
Keep in mind the volume of attention tweets
receive and when followers are most active
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https://sysomos.com/2017/03/21/twitter-marketing-tips-for-2017/
11. The Multilingual Robot Paul Russell
Assignment 1, Research
Create a Distinctive Identity
Create a theme of your brand that
stands out from all the rest
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https://www.brandwatch.com/blog/twitter-marketing-strategy-expert-tips/
12. The Multilingual Robot Paul Russell
Assignment 1, Research
Tweet 1
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Caption: Knowledge within its reach
#Robotadam
13. The Multilingual Robot Paul Russell
Assignment 1, Research
Tweet 2
Description: Robots are in a
new stage of their evolution.
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#MetalPrometheus
14. The Multilingual Robot Paul Russell
Assignment 1, Research
Tweet 3
#Thefuturethinker
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Description: Humans aren’t the only ones
deep in thought.