13. Handling of more categories
is easier than more number
of choices.
14. In Indian market retail chains like
Dmart and more should cut the
number of choices
15.
16. Disclaimer
This presentation was made by Guru Vishnu Kavali,
Amrita Coimbatore, under the guidance of
Professor Sameer Mathur, IIM
LUCKNOW, During a Marketing Internship.