2. ‘’You have been commissioned by
the Northern Echo to produce a new
magazine or newspaper product.
Your product could be in any style or
genre but it must be self financed
through sales or advertising. You
must also produce your magazine for
a specified audience segment within
the 16 to 25 age group’’.
My Brief
3. How I intend to meet this brief ?
Made a magazine
that is self financed
through advertising.
Chosen genre of
magazine that there
is a gap in the
market for.
4. Why this type of magazine?
I have chosen this genre
because I think there is a
gap in the market for
good, quality food
magazine. I would like to
create something different
for young people (16-25).
I also love to cook for my
self or even for friends
and family.
I have good knowledge
on this topic as well.
5. Audience profile
Age – 17-25
Mixed gender
Education status –
college/ university
students
Usually on low income if
employed
Buying behavior –
magazine priced
between £1 - £3
Tribe –trendies
6. Secondary Audience
Secondary audience includes parents and
people who love to cook.
In order to keep the secondary audience
happy there must be:
No Taboo
language
No nudity
No inappropriate
content
8. Food on front cover
Passive imagery
Bright, lively
colours
Sans serif font
Step by step how
to article
Fun, informal
language
2nd person narrative
Passive imagery
Food – studio based photo-
shoots
9. My Idea
1. NAME
Something Yummy
Good length –other title
such as Fine Cooking
includes 2 words
Easy to rememberEasy relatable to the
genre
- Relates to the food
12. Positive response
Negative
response
-Nice fonts
-Presentation goes really
well together
-Lots of useful information
-Good the title style
-Nice, professional imagery
-Healthy-eating tips really
good idea
-Too basic
-Too simple
-Would add healthy-eating
jokes- to make it more
interesting
-Make it more colourful
-Add more images
13. Positive response
Negative
response
-Better scheme colour –
more eye catching
-Looks more professional
-All images are really
nice
-Lots of useful
information
-Good recipes
-Really good idea with
eat well plate
- Would add some jokes
(make it more informal
and suitable for TA)
- Add more images
- Change the font
14. Flat plans
Front cover
Imagery – positive
Different fonts and
different colours used for
the sell lines around the
image.
3 colours pallete that is
consider through out red,
green and yellow
Black / grey fonts
Layout – simple, chic
15. Content page Imagery – positive, passive
Layout – Simple
Magazine logo on content
page on the top
Colour scheme – brown,
creamy and red
Use one or two images in
order to make the page
draw attention to certain
articles
Fonts – simple, black -
similar to the cover page
16. Double page spread 1
You are what you eat!
Bold white heading
Two column (lots of
breakout boxes with
recipes)
Colour scheme – Brown,
Green, yellow
More than 2 images in
order to allow balance
image to the text ratio
Language- 2nd person
narrative in order to make
connection to the target
audience. Informal
language
Layout- broken up,
explosive
17. Double page spread 2
Yummy 2 dinners for less than £5
Different header to DPS1,
more fancy in brown
colour
Lots of colours used on
this DPS in order to make
it eye catching and
interesting
More than 2 images in
order to allow balance
image to the text ratio
Images present the theme
of the double page spread
Colour scheme – orange,
green and brown in order
to relate this article to the
food
18. Double page spread 3
The best 5 restaurants in Darlington
Fonts – header – modern,
unusual, sans serif, thin and
brown
Colours- different to the last
two DPS, more dark colours.
Based on brown, creamy and
blue colours
Imagery – pictures of different
restaurants located in
Darlington, passive imagery
Language- 2nd person
narrative, informal language
Layout – mix of images and
text. No columns
19. Commercial Viability
Pages – 16
Adverts – 40 % of the magazine
Quality of the magazine – Not so expensive
paper but mixed with higher quality papier for
the front and back page.
Quality of paper- 90 gm/ Matt paper
Size of magazine – A4
22. Income: As briefed my magazine’s
income will generate
from:
Selling advertising
slots
Back cover -
£2,450
Inside front -
£2,250
Full page = £1,900
Half page - £900
Total income: £8400
23. I believe my product will fill gap in the market, gain
interest and meet Northern Echo’s brief.
Conclusion !
Will make profit for the magazine
The profit is generate through advertisement
It is suitable for my Target audiences
It is really interesting
