Road to Publishing


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The talk starts putting down the myth that you actually need an idea to continue about topics that go from product engineering to project management (even for small teams) and other common topics to software development and “appcrafting”.

Published in: Business, Technology
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Road to Publishing

  1. 1. The Road to Publishing Raul Portales @plattysoft
  2. 2. About me
  3. 3. The need of an Idea?● The common belief is that when youre building a software company, the goal is to find a neat idea that solves some problem which hasnt been solved before, implement it, and make a fortune. ● Joel Spolsky - 2000
  4. 4. Ideas are worthless● “Ideas are not a dime a dozen” ● Mike Lee
  5. 5. Ideas are never the problem
  6. 6. What is a good idea?
  7. 7. Get your MVP
  8. 8. Product first, Monetization last● There are always ways to monetize a good product.● A perfect designed monetization system will not make profit of a mediocre product.
  9. 9. Do not reinvent the wheel
  10. 10. Do prototypes and betas
  11. 11. Have a Roadmap● Manage multiple versions● Juggle tasks around● Use a project management system
  12. 12. Be Water Agile my friend
  13. 13. Technical DebtIt is like any other debt
  14. 14. Hire external people
  15. 15. Ship Early, Ship Often But do not ship too early
  16. 16. The Polishing / Effort graph
  17. 17. The Final Push
  18. 18. After Launch● Marketing● Community Management● Updates● Feedback
  19. 19. There is no silver bullet
  20. 20. Summary● Iterate and Learn ● Is ok to Fail● Be Water Agile my friend● Achieve the Zen● There is no silver bullet
  21. 21. Questions? Raul Portales @plattysoft