1. PATRICK ORCUTT
519 E 75th ST, 5D patrick@patrickorcuttpress.com
New York, NY 10021 +1 617 763 3449
EXPERIENCE
Agency V
PR MANAGER, USA AUGUST 2012 – NOVEMBER 2014
⎯ Senior managing publicist in New York office for 20+ fashion and lifestyle accounts
⎯ Responsible for all ongoing press communication, pitching and follow-through for all accounts, across all
media, including online, print, and social within the US market
⎯ Manage, maintain, cultivate, and strengthen relationships with editors, stylists, journalists, bloggers and
tastemakers
⎯ Consult, strategize, construct and execute seasonal press goals for and with all clients
⎯ Responsible for all agency events, including guest management, seating, creative consulting, and
pre/post event press placements; formats including but not limited to: runway shows, fashion
presentations, store openings and targeted product launches
⎯ Seasonally responsible for acquisition of new clients, including contract negotiations, media planning,
pricing and managing client expectations and deliverables
⎯ Assemble, train and manage a staff of 5-7, including paid full time assistants, unpaid full time interns,
and freelancers.
CLIENTS INCLUDED:
Maria Black, Zana Bayne, Bijules, Augstin Teboul, Bjørg, Saskia Diez, Uncommon Matters, Bond Hardware
FASHION INSTITUTE OF TECHNOLOGY
COURSE INSTRUCTOR JANUARY 2014 – PRESENT
⎯ Organize curriculum and instruct 15-20 students the course below at FIT during Spring Semesters:
⎯ SXE 310 55A Fashion Publicity and Events Team-Building Workshop:
Learn real-world teamwork and formulate and produce an actual internationally recognized FIT event to be
held on campus, Friday evening, May 2. This real world opportunity allows you to pick a theme, pitch the
client, do a professional media plan and execute the event making use of all that you have learned throughout
the certificate program as a stepping stone to going out on your own. Go through the steps of actually
submitting material to the media, and work throughout FIT with FIT Press, facilities rental Buildings and
Grounds, the print shop and graphics lab. Program includes how to work within budgets, interact with clients,
and produce a winning event.
LE BOOK
DIRECTOR OF PUBLIC RELATIONS JANUARY 2012 – AUGUST 2012
⎯ Director of all public relations for the Le Book brand across five countries
⎯ Responsible for maintaining positive promotion and communication of brand ethos with creative
agencies, independent contractors, artists, brands and major conglomerates
⎯ Created and implemented a 360 degree social media strategy across multiple platforms and territories
STYLELIKEU.COM
CREATIVE MANAGER DECEMBER 2009 – JANUARY 2012
⎯ Played instrumental role in the development, launch and growth of a startup fashion website
⎯ Served as a principal member of the team from conception through acquisition of investment
opportunities and financial backing
⎯ Responsible for all creative development including corporate image, branding, photo / video direction
⎯ Organized and executed collaborations and events with established brands such as Converse, Diane
von Furstenberg, Vanity Fair and Bumble and Bumble
EXPERTISE
Fashion Jewelry and Accessories, Press & Media Strategy, Brand Development, Guest Management and Front
of House. Event planning; Fashion shows, presentations, store openings, product launches and collaborations
Photoshop, Microsoft Office, iLife and iWork, Mac and Windows