Twenty one years helps you learn a lot about marketing for dentists. You may notice the “tough love” your Account Manager is delivering. We passionately want to share our knowledge with you … so that you receive the best dental marketing advice. The expansion of our direct mail acquisition campaigns to include specific targeting, branding, and demographic customization, along with call tracking, call recording, and now telephone performance grading is allowing us to ensure that your results are moving in a very positive direction with continuous improvement. For more information call us on: 888-377-2404 or visit: http://patientnews.com/

1. Patient News Is Officially 21 Years Old!
Milestone celebrations always cause you to reflect, hopefully learn from where you’ve been, and
look forward to the next stage. PNP launched in 1993 with a two-color four-page patient
newsletter. We had two version types to choose from – “contemporary” and “humorous.” (We
still have exclusive cartoons as featured in our Facebook content package.) Today we look back
on those newsletters with a chuckle, but they worked and they were top quality. Before we had
actually put “core values” down on paper, product quality, innovation, and professionalism were
part of our commitment.
Our first client was Dr. Paul Piccininni, a private
practitioner affiliated with the Toronto Argonauts,
Raptors, Maple Leafs, the Grey Cup, Olympic
Games, and more. We’ve had many well-known,
even famous, clients over the years, and we value
their support and trust, just as we value all of our
great clients for helping us become who we are
today.
It’s exciting that our Net Promoter Score (NPS) is +71 this year. An NPS divides clients into three
categories based on a 0-10 ranking: promoters (give us a score of 9-10), passives (7-8), and
detractors (0-6). To get your NPS score, remove the passives and subtract detractors from
promoters. The average company is said to have an NPS of 5-10. A score of +50 is excellent.
Companies with the most efficient growth, like Amazon, TD, Zappos, and Costco run between 50
and 80. PNP’s in that group, and yes we all have room for improvement.
Twenty one years helps you learn a lot about marketing for dentists. You may notice the “tough
love” your Account Manager is delivering. We passionately want to share our knowledge with
you … so that you receive the best dental marketing advice. The expansion of our direct mail
acquisition campaigns to include specific targeting, branding, and demographic customization,
along with call tracking, call recording, and now telephone performance grading is allowing us to
ensure that your results are moving in a very positive direction with continuous improvement.
Of course patient newsletters and quality content is at our core. So many clients are recognizing
that, after a shift to cut internal marketing spend, a mailed patient newsletter is in fact the most
effective way to “close the back door.” Competition is increasing across the country, and those
competitors are steadily marketing to your patients of record. A quarterly patient newsletter is
yielding at least a 4 to 1 ROI, and that’s making a major positive impact for many clients