Group presentation work on product level, product mix, packaging. labeling and product pricing of Paragon Chapal.

1. Rejuwan Ahmed Malik
Debaditya Guha Mazumder
Nishant Kumar Singh
Pinki Boral
Pankaj Paul
Presented By:

2.  Paragon made its humble entry, in the year 1975 with a production
capacity of 1500 pairs a day in Kerala
 Retail shopkeepers are serviced by more than 450 distributors
 Rubber footwear continues to be its leading product
 Footwear are made of Poly-urethane (PU), Poly Vinyl Chloride (PVC), Ethylen
e-vinyl Acetate (EVA) and Thermo Plastic Rubber (TPR) soles.
 The Paragon Group of companies is considered No.1 in the organized rubbe
r footwear sector.
 Today, Paragon's total production capacity (in-house) is 400,000 pairs a day
 The total sales is approximated to 14,00,00,000 pairs each year.
Introduction 1

3. Product Level 2
Core benefit-Comfort and safety to the feet while walking.
Basic product- quality, features ,styling ,branding and packaging.
Expected product-light- weighted, flexibility, a bare foot like feel,
protection and cushioning.
Augmented product-brand value of paragon, advertisement that
connects with customers, customized product.
Potential products- cusomized products according to foot size and
type , more stylish product.

4. Product mix 3
Men Women Kids
Flip flops Sandals Sandals
Sports shoes Ethnic Casual slippers
Casual shoes Heels Formal
Formal Flats Flip flops
Ethnic Formals School shoes
Flip flops Ethnic
Width
Length
Depth Different Variety of colours

5. Packaging
Primary packaging
• Anti pressure foam in
chappal.
• Each pair of chappal
into a polybag.
• Chappal into carton.
• Seal carton with tape.
Secondary packaging
• 12,4,36 pair chappal
package in carton.
• As customer required.
• Package will be printed
by paragon brand
image.
4

6. Labelling 5
It is printed in package paragon in a round
It is also printed in floor and belt.
The description of the product printed in a
package of the chappal.

7. Product Pricing 6
PLASTIC-120-499
RUBBER-99-379
LEATHER-239-529
PLASTIC-145-369
RUBBER-129-279
LEATHER-179-319
PLASTIC-229-279
RUBBER-219-280
LEATHER-149-349

8. Thank You