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Renata Garza, Natalia Ballivian Viruez, Juan Herrera Gordo, Mariana Ramirez Norena, Pancrazio Scalambrino, Paing Zaw
Fuerza
Loupz
Prospectus
TABLE OF CONTENTS
Treatment &
Differentiating Factors
01
Logistics
Production Schedule
Above-The-Line Bios
02
Slides 4-19
03 Marketing
Infographic
04
Our Team
05
References
06
Slides 20 & 21
Slides 22 & 23
Slides 24-25
Slides 26-32
Slides 33-37
Treatment
The video begins with a shot of a child
(young Loupz) in his childhood bedroom,
filled with nostalgic decorations,
including Star Wars posters and beloved
childhood items. The young Loupz stands
up and approaches an old TV, He turns
the TV on, this is where the song begins
to play.
Cut
Scene
{ 0:00 - 0:15 }
The Tv shows the present-day Loupz lying in a
run-down and abandoned version of his
childhood bedroom. The video cuts to an
overhead shot of him in the bed as he begins
rapping the song's first verse, and the camera
moves closer to him. He looks disheartened
and defeated as he raps, symbolizing his inner
turmoil.
Picture from short film “Making Me and You” by Jack Tew
{ 0:00 - 1:08 }
It occasionally cuts to scenes of the child watching adult
Loupz on the TV. Loupz carves the words "DAME
FUERZA" (Give me strength) into the room’s wall,
emphasizing the song's message. Meanwhile, the child
(young Loupz) reaches for an old phone and dials a
number. The caller ID displays "GOD." Loupz answers
the call, and the video transitions to the second part of
the song.
{ 1:08 - 1:23 }
{ 1:23 - 2:15 }
The child starts rapping the
lyrics to Loupz through the
phone. Loupz looks distressed
as he listens. The video
switches between scenes of
the phone call storyline and
Loupz's lip-sync performance
Loupz's lip-sync
performance features a
dimly lit room featuring a
chair and a messed-up
mirror. During this
performance, he raps in
front of the old broken
mirror, with occasional
shots capturing his
silhouette in the faint room
lighting.
“Ya tienes fuerzas, tienes luz,
hasta sin la señal y ya tienes tu
salud ,yo se que eso es mental,
parte de la juventud.”
As he looks down distressed, the
reflection of his younger self (Young
Loupz) emerges in the mirror, looking at
him concerned.
{ 2:15 - 2:30 }
During a moment of confusion and
frustration, Loupz pushes books off a shelf in
his room, an old photo album tumbles out.
Loupz grabs
the album and
takes a seat on the
floor beside a
mirror in the corner
of his room, the
viewer discovers
the child is, in fact,
his younger self.
In a pivotal moment, both Loupz
and his younger self rap the lyrics, "You
already have strength, you have light,
even without the signal, and you already
have your health, I know that is mental,
part of your youth."
C.
A.
D.
B.
As the last instrumental beats, the child
(Young Loupz) forcefully pulls adult Loupz
through the mirror portal, symbolizing the
fusion of past and present—a profound
reconnection with his inner self.
{ 2:30 - 2:40}
The child then extends a hand
through the mirror, shattering the
boundaries of reality. Loupz reaches out
and grabs the child's hand as they
simultaneously rap the lyrics, "I’m
immortal, but you are my pride."
A.
B.
Loupz is transported through the mirror
back into his perfect and organized
childhood room. As the last instrumental
part of the song continues to play, a
genuine expression of happiness lights up
his face, symbolizing the reconciliation with
his inner child and, perhaps, with the divine.
The video ends on a hopeful note,
conveying the message that everything will
be okay.
{ 2:40 - end}
WARDROBE
Loupz
Child
(Young Loupz)
Symbolism and Themes:
● Young Loupz (Child Character): The child character symbolizes both the inner child within Loupz and the
presence of a spiritual or divine connection (God). This character represents the theme of inner strength and
spiritual guidance. We took inspiration from artists like Drake reminiscing his mini self in the "Nothing Was
The Same" Album cover art and Lupe Fiasco, Kanye & Pharrell’s "Us Placers" music video.
"It’s a child
version of myself
staring at myself
now," Drake says.
(Edwinortiz,
2023)
"The mini Kanye is
easy to spot in his
polo shirts; The little
doppelgangers take
their turns on screen
rapping the words
written by their adult
counterparts."
(Barney, 2023)
Symbolism and Themes:
● Self-Reflection & mirrors: The use of mirrors throughout the video symbolizes self-reflection and the journey of self-
discovery.
● Silhouettes and lighting: The use of silhouette and lighting, as inspired by Kanye West's iconic live performances,
adds depth to the symbolism and themes of the video. Kanye has artfully employed these elements to convey his
artistic vision.
Kanye West’s Intimate Paris Gig, Photographed by Tommy Ton
Kanye West - Jesus Walks (Live at 47th Grammy Awards)
Tribute to Christopher Nolan
A Directors Mind Trick
Does it matter
if the items
stops spinning?
INCEPTION
Spinning Top
LED LIGHTS
Purple Blue White
Gray Pink
Lighting should play a
significant role in the
video to accentuate the
transition from darkness
to light, symbolizing his
personal growth.
Differentiating Factors
Dual Narrative: By
using inspiration from
Stranger Things, we
utilize the parallel
universe by skillfully
blending two worlds.
Differentiating Factors
Broad Appeal: The concept's
versatility appeals to viewers of
various beliefs through symbolic
connections to a higher power while
also resonating with those who are
not religious due to its overarching
message of self-discovery and inner
child.
Differentiating Factors
● Symbolism and Depth: The treatment
incorporates symbolism allowing viewers to
interpret the story in their own unique ways.
The intertwining of two characters, along
with the surprise revelation of their true
connection, adds narrative complexity and
intrigue.
Above-The-
Line Bios
Loupz, an Actor, Rapper, Writer, and Producer began his career
creating beats at the age of 13. In 2010, he found his identity in music
within the Hip-Hop/Rap genre. Originally, he started singing in English,
but has since switched to Spanish to increase his appeal within his
culture.
Artist : Loupz
Marketing
Infographic
Logistics
Production Schedule
Our Team
Juan is a versatile artist with a passion for creativity.
As a singer, he brings a unique voice to the table but
also a deep understanding of the emotional nuances
that drive compelling music. Beyond his artistic
talents, his background in logistics and creative
processes for music videos and social media has
equipped him with an understanding of project
management. This dual expertise allows him to bring a
strategic and creative edge to the project's overall
execution.
Juan Herrera
Renata is a highly organized, creative, and analytical
individual, whose passion for music knows no bounds.
With a knack for meticulous planning and execution,
she brings a structured approach to every project. Her
strong sense of teamwork, efficiency, and
communication has stemmed and assisted her while
working with Full Sail’s artist initiative 3300+ Climbing.
Her photography experience has honed her ability to
capture the essence of moments and translate them
into captivating visuals.
Renata Garza
Natalia excels in teamwork, logistics, communication,
and management, supported by her experience in
handling social media for a company. Additionally, she
has valuable experience in event coordination and
effective promotion. With a creative approach, strong
social media skills, and a background that includes
customer service and hotel management.
Natalia Ballivian
Mariana is a dynamic music professional with a rich skill set
that elevates any project. With multiple record label releases
and real industry experience, Mariana is a proactive problem
solver. Fluent in Spanish and English, she communicates and
connects with diverse audiences. Mariana brings creativity,
leadership, and experience to any music video project. As a
former contestant on The Voice Kids Colombia 2018 and a
strategic mind at Start Music Co., Mariana excels in music co-
production, singing, and songwriting. Her versatility extends to
live performances, opening for artists like Sebastian Yatra and
the Ara Eje Cafetero Tour. Passionate about helping other
artists bring their visions to life like she does with hers,
Mariana possesses amazing abilities in creative production.
Mariana Ramirez
As an honorably retired United States Air Force
veteran, Pancrazio’s corporate leadership experience
tied with keen administrative abilities, stellar
organizational skills, and excellent interpersonal skills
have cemented a gateway to effective
communication/execution in diverse environments.
Additionally, his goals are to be a pro boxer, movie
star, rockstar, and to achieve the title of a “A New York
Times Best Selling Author”. Currently, working as a
freelance photographer he is adding music production
and film to his arsenal of talents.
Pancrazio Scalambrino
Paing Khant is a multifaceted creative force in the
world of music. With a strong history as a music
producer, Paing has polished his abilities not only in
creating compelling soundscapes but also in the
intricate art of sound design. His expertise goes
outside the studio, displaying a remarkable aptitude
for project management. Paing is channeling his
artistic vision into the development of this project,
where his multidimensional expertise promises to
provide a visual and audio masterpiece.
Paing Khant
References
Resources
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Prospectus (1).pdf

  • 1. Renata Garza, Natalia Ballivian Viruez, Juan Herrera Gordo, Mariana Ramirez Norena, Pancrazio Scalambrino, Paing Zaw Fuerza Loupz Prospectus
  • 2. TABLE OF CONTENTS Treatment & Differentiating Factors 01 Logistics Production Schedule Above-The-Line Bios 02 Slides 4-19 03 Marketing Infographic 04 Our Team 05 References 06 Slides 20 & 21 Slides 22 & 23 Slides 24-25 Slides 26-32 Slides 33-37
  • 4. The video begins with a shot of a child (young Loupz) in his childhood bedroom, filled with nostalgic decorations, including Star Wars posters and beloved childhood items. The young Loupz stands up and approaches an old TV, He turns the TV on, this is where the song begins to play. Cut Scene { 0:00 - 0:15 }
  • 5. The Tv shows the present-day Loupz lying in a run-down and abandoned version of his childhood bedroom. The video cuts to an overhead shot of him in the bed as he begins rapping the song's first verse, and the camera moves closer to him. He looks disheartened and defeated as he raps, symbolizing his inner turmoil. Picture from short film “Making Me and You” by Jack Tew { 0:00 - 1:08 }
  • 6. It occasionally cuts to scenes of the child watching adult Loupz on the TV. Loupz carves the words "DAME FUERZA" (Give me strength) into the room’s wall, emphasizing the song's message. Meanwhile, the child (young Loupz) reaches for an old phone and dials a number. The caller ID displays "GOD." Loupz answers the call, and the video transitions to the second part of the song. { 1:08 - 1:23 }
  • 7. { 1:23 - 2:15 } The child starts rapping the lyrics to Loupz through the phone. Loupz looks distressed as he listens. The video switches between scenes of the phone call storyline and Loupz's lip-sync performance
  • 8. Loupz's lip-sync performance features a dimly lit room featuring a chair and a messed-up mirror. During this performance, he raps in front of the old broken mirror, with occasional shots capturing his silhouette in the faint room lighting.
  • 9. “Ya tienes fuerzas, tienes luz, hasta sin la señal y ya tienes tu salud ,yo se que eso es mental, parte de la juventud.” As he looks down distressed, the reflection of his younger self (Young Loupz) emerges in the mirror, looking at him concerned. { 2:15 - 2:30 } During a moment of confusion and frustration, Loupz pushes books off a shelf in his room, an old photo album tumbles out. Loupz grabs the album and takes a seat on the floor beside a mirror in the corner of his room, the viewer discovers the child is, in fact, his younger self. In a pivotal moment, both Loupz and his younger self rap the lyrics, "You already have strength, you have light, even without the signal, and you already have your health, I know that is mental, part of your youth." C. A. D. B.
  • 10. As the last instrumental beats, the child (Young Loupz) forcefully pulls adult Loupz through the mirror portal, symbolizing the fusion of past and present—a profound reconnection with his inner self. { 2:30 - 2:40} The child then extends a hand through the mirror, shattering the boundaries of reality. Loupz reaches out and grabs the child's hand as they simultaneously rap the lyrics, "I’m immortal, but you are my pride." A. B.
  • 11. Loupz is transported through the mirror back into his perfect and organized childhood room. As the last instrumental part of the song continues to play, a genuine expression of happiness lights up his face, symbolizing the reconciliation with his inner child and, perhaps, with the divine. The video ends on a hopeful note, conveying the message that everything will be okay. { 2:40 - end}
  • 13. Symbolism and Themes: ● Young Loupz (Child Character): The child character symbolizes both the inner child within Loupz and the presence of a spiritual or divine connection (God). This character represents the theme of inner strength and spiritual guidance. We took inspiration from artists like Drake reminiscing his mini self in the "Nothing Was The Same" Album cover art and Lupe Fiasco, Kanye & Pharrell’s "Us Placers" music video. "It’s a child version of myself staring at myself now," Drake says. (Edwinortiz, 2023) "The mini Kanye is easy to spot in his polo shirts; The little doppelgangers take their turns on screen rapping the words written by their adult counterparts." (Barney, 2023)
  • 14. Symbolism and Themes: ● Self-Reflection & mirrors: The use of mirrors throughout the video symbolizes self-reflection and the journey of self- discovery. ● Silhouettes and lighting: The use of silhouette and lighting, as inspired by Kanye West's iconic live performances, adds depth to the symbolism and themes of the video. Kanye has artfully employed these elements to convey his artistic vision. Kanye West’s Intimate Paris Gig, Photographed by Tommy Ton Kanye West - Jesus Walks (Live at 47th Grammy Awards)
  • 15. Tribute to Christopher Nolan A Directors Mind Trick Does it matter if the items stops spinning? INCEPTION Spinning Top
  • 16. LED LIGHTS Purple Blue White Gray Pink Lighting should play a significant role in the video to accentuate the transition from darkness to light, symbolizing his personal growth.
  • 17. Differentiating Factors Dual Narrative: By using inspiration from Stranger Things, we utilize the parallel universe by skillfully blending two worlds.
  • 18. Differentiating Factors Broad Appeal: The concept's versatility appeals to viewers of various beliefs through symbolic connections to a higher power while also resonating with those who are not religious due to its overarching message of self-discovery and inner child.
  • 19. Differentiating Factors ● Symbolism and Depth: The treatment incorporates symbolism allowing viewers to interpret the story in their own unique ways. The intertwining of two characters, along with the surprise revelation of their true connection, adds narrative complexity and intrigue.
  • 21. Loupz, an Actor, Rapper, Writer, and Producer began his career creating beats at the age of 13. In 2010, he found his identity in music within the Hip-Hop/Rap genre. Originally, he started singing in English, but has since switched to Spanish to increase his appeal within his culture. Artist : Loupz
  • 27. Juan is a versatile artist with a passion for creativity. As a singer, he brings a unique voice to the table but also a deep understanding of the emotional nuances that drive compelling music. Beyond his artistic talents, his background in logistics and creative processes for music videos and social media has equipped him with an understanding of project management. This dual expertise allows him to bring a strategic and creative edge to the project's overall execution. Juan Herrera
  • 28. Renata is a highly organized, creative, and analytical individual, whose passion for music knows no bounds. With a knack for meticulous planning and execution, she brings a structured approach to every project. Her strong sense of teamwork, efficiency, and communication has stemmed and assisted her while working with Full Sail’s artist initiative 3300+ Climbing. Her photography experience has honed her ability to capture the essence of moments and translate them into captivating visuals. Renata Garza
  • 29. Natalia excels in teamwork, logistics, communication, and management, supported by her experience in handling social media for a company. Additionally, she has valuable experience in event coordination and effective promotion. With a creative approach, strong social media skills, and a background that includes customer service and hotel management. Natalia Ballivian
  • 30. Mariana is a dynamic music professional with a rich skill set that elevates any project. With multiple record label releases and real industry experience, Mariana is a proactive problem solver. Fluent in Spanish and English, she communicates and connects with diverse audiences. Mariana brings creativity, leadership, and experience to any music video project. As a former contestant on The Voice Kids Colombia 2018 and a strategic mind at Start Music Co., Mariana excels in music co- production, singing, and songwriting. Her versatility extends to live performances, opening for artists like Sebastian Yatra and the Ara Eje Cafetero Tour. Passionate about helping other artists bring their visions to life like she does with hers, Mariana possesses amazing abilities in creative production. Mariana Ramirez
  • 31. As an honorably retired United States Air Force veteran, Pancrazio’s corporate leadership experience tied with keen administrative abilities, stellar organizational skills, and excellent interpersonal skills have cemented a gateway to effective communication/execution in diverse environments. Additionally, his goals are to be a pro boxer, movie star, rockstar, and to achieve the title of a “A New York Times Best Selling Author”. Currently, working as a freelance photographer he is adding music production and film to his arsenal of talents. Pancrazio Scalambrino
  • 32. Paing Khant is a multifaceted creative force in the world of music. With a strong history as a music producer, Paing has polished his abilities not only in creating compelling soundscapes but also in the intricate art of sound design. His expertise goes outside the studio, displaying a remarkable aptitude for project management. Paing is channeling his artistic vision into the development of this project, where his multidimensional expertise promises to provide a visual and audio masterpiece. Paing Khant
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