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Grocery Debrief

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PSFK’s Grocery Debrief explores how grocery retailers are focusing on providing a new level of proactive convenience to consumers by creating shopping experiences that offer on-demand access to fulfill their every need. By activating these enhanced tools, any industry can bring this new era of convenience to their customers.

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https://www.psfk.com/report/grocery-debrief

Published in: Retail
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Grocery Debrief

  1. 1. LABS @PSFK #FoodRetailDebrief SUMMARY PRESENTATION COGNITIVE RETAIL FOR ANYTIME, ANYWHERE CONVENIENCE #11 GROCERY DEBRIEF
  2. 2. - 6 trends manifesting in the grocery industry that showcase the prioritization of convenience - 18 leading examples of engagements and initiatives driving the new era of convenience in grocery shopping - Tips and thought-starters for professionals in any industry looking to upsell convenience - Insights and statistics from industry leaders - A 25 page presentation deck The food retail landscape has evolved to include a spectrum of shopping opportunities, from traditional brick-and-mortar to online ordering and in-home delivery. PSFK’s Grocery Debrief highlights the ways that grocery retailers are streamlining the retail journey for consumers as they purchase produce, foods and supplies for their home and lifestyle. By anticipating shopper needs, expanding product offerings and condensing the path to purchase, grocers are reducing barriers in the grocery shopping experience and offering lessons that can be applied to any consumer industry. The 20 page report includes : Download the Full Report at: psfk.com/report/Grocery-Debrief Access all Reports and Debriefs as a PSFK Member: psfk.com/membership GET THE FULL REPORT LABS @PSFK #FoodDebrief
  3. 3. Version 2.1 | Published April 2017 PSFK’s Grocery Debrief explores how grocery retailers are focusing on providing a new level of proactive convenience to consumers, by creating shopping experiences that offer on-demand access to fulfill their every need. By predicting customer needs, creating assistive infrastructures and expanding their capabilities through partners, retailers can create a full cycle of convenience that reduces shopper frustrations while streamlining operations. Download the Full Report at: psfk.com/report/grocery-debrief ABOUT THIS REPORT Founder & President Piers Fawkes LABS @PSFK #FoodDebrief
  4. 4. LABS @PSFK #GroceryDebrief CUSTOMERS’ NEW DEFINITION OF CONVENIENCE CONSUMERS EXPECT CONVENIENCE-FIRST RETAILERS: TO BE SEAMLESS TO BE PROACTIVE TO GROW WITH THEM TO PARTNER WITH BRANDS & MEDIA
  5. 5. LABS @PSFK #GroceryDebrief FOOD RE TAIL INNOVATI ON LANDSCAPE: FULL- CYCLE CON VEN IE NCE IOT IOT ROBOTICS ROBOTICS AI SERVICES STORES LEADERS PRODUCTSEARCH PRO DUCT DISCOVERY PURCHASE + PAYM E N T DELIVERY/TRANSPORT R ESTO CKING COACHING/EDUCATION/RECCOM M EN D ATIO N IN TRANSIT/ON THE GO AT HO M E INSTORE
  6. 6. LABS @PSFK #GroceryDebrief 5 TAKEAWAYS TO CREATE A CONVENIENCE-FIRST RETAIL EXPERIENCE PREDICT CONSUMER NEEDS PROVIDE AMBIENT GUIDANCE OFFER MULTIFACETED CONVENIENCE FACILITATE A FULL- CIRCLE SHOPPING PROCESS 2. 3. 4. 5. TRACK WHICH STEPS 
 CAN BE REMOVED IN THE PATH TO PURCHASE 1.
  7. 7. LABS @PSFK #GroceryDebrief 6 NEW TRADEMARKS OF CONVENIENCE-FIRST RETAIL 1. Ambient Aisle 2. Affiliate Inventory 3. Lifestyle 
 Blend 4. Inferred Payment 5. Anytime, Anywhere Delivery 6. Set It And Forget It
  8. 8. LABS @PSFK #GroceryDebrief ABOUT PSFK LABS PSFK Labs 42 Bond Street, 6th Floor New York, NY 10012 PSFK Labs is an innovation consulting firm. Since 2004, our agency team has helped global corporations concept better products, services, communications and experiences. Our researchers, analysts and designers leverage a unique research process with unparalleled access to experts to identify and develop new business opportunities for brands. In addition to our client work, PSFK Labs oversees the innovation portal PSFK.com and produces a series of reports, workshops and events that inspire creative professionals in their work. LABS
  9. 9. LABS @PSFK #FoodRetailDebrief SUMMARY PRESENTATION COGNITIVE RETAIL FOR ANYTIME, ANYWHERE CONVENIENCE #11 GROCERY DEBRIEF

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