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CES 2015 Guide from PSFK + MDC

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From what’s in the palm of our hand to life inside our home to how we drive, work and play, today’s cutting-edge technologies are shaping how we will experience tomorrow. Join MDC Partners and PSFK on the front lines of innovation at CES.

This guide takes a glimpse at the must-see gadgets, emerging trends, key events and biggest themes for 2015 and beyond.

http://www.mdc-partners.com
http://www.psfk.com

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CES 2015 Guide from PSFK + MDC

  1. 1. + @MDCPartners | @PSFK | #CES2015
  2. 2. EDITOR’S PICK + YOUR IDEAL DAY: TUES, JANUARY 6TH MORNING EDITOR’S PICK EDITOR’S PICK AFTERNOON YOUR IDEAL DAY: WED, JANUARY 7TH YOUR IDEAL DAY: THURS, JANUARY 8TH THE FUTURE OF MOBILE PAYMENTS 9:00 AM - 10:00 AM LVCC | North Hall, Room N261 Mobile payments are growing in popularity, but what’s needed to capture the hearts of consumers and retailers? A preview of this rapidly changing industry and its future. CONTEXTUAL COMPUTING: THE NEXT GENERATION OF SMART 1:00 PM - 2:00 PM LVCC | North Hall, Room N261 Imagine a world where mobile devices “know” you, anticipate your behavior based on where you are and who you’re with, and make decisions for you. Experts explore the state of contextual computing. MILLERCOORS DRIVES DIGITAL INNOVATION WITH THE STARTUP COMMUNITY 3:30 PM - 4:30 PM ARIA | Level 1, Pinyon 5 As Senior Director of Digital & Media at MillerCoors, Stevie Benjamin is responsible for leading digital innovation. She will share her company’s approach to working with the digital startup community. LAST GADGET STANDING 10:30 AM - 11:30 AM LVCC | North Hall, Room N257 This competition challenges contenders to give the product demo of their lives. At stake: bragging rights as the product “most likely to change the face of technology.” Guest emcees Gary Dell’Abate and Jon Hein from the Howard Stern Show are slated to host the event. BEYOND THE CONNECTED CAR: TRANSFORMING PERSONAL MOBILITY 11:30 AM - 12:30 PM LVCC | North Hall, Room N253 With the world’s population growing and becoming more urbanized, the car will eventually prove unsustainable. Hear experts weigh in on technology driven solutions to move the masses more efficiently and safely. A ROBOT IN EVERY HOME 9:00 AM - 10:00 AM Venetian | Level 1, Casanova 602 Experts assess the technologies and development methods driving socially intelligent robots as well as how these high-tech companions will impact the traditional family structure. PERSONAL DATA AS NEW DIGITAL CURRENCY 11:30 AM - 12:30 PM LVCC | North Hall, Room N261 Companies are hungry for customer data and are looking at new ways to obtain this information with some companies caring more about the data than the subscription fee. THE FUTURE OF TV: FROM PRIMETIME TO MULTIPLATFORMS 10:15 AM - 11:15 AM LVCC | North Hall, Room N262 With PVR, DVR, VOD, broadband, mobile apps and 4K, television 3.0 has arrived. How do media, advertising and technology companies position themselves and compete for consumers gathered around “the set”? CES TRENDS 2:15 PM - 3:15 PM ARIA | Level 1, Pinyon 5 Discover emerging trends as well as anticipated product and service releases going on at CES that are relevant to your business. Don’t miss these fast-paced, need-to-know highlights. THE CUTTING EDGE OF CONTENT DISTRIBUTION 2:15 PM - 3:15 PM LVCC | North Hall, Room N261 Cutting-edge artists and content creators have figured out new ways to create and distribute music and video, including forging partnerships with technology companies. Hear from these trendsetters about their approaches and their successes. MASHBASH 9:00 PM - 12:00 AM Brooklyn Bowl Las Vegas The most talked about event at CES, presented by Mashable and sponsored by MDC. STARTUPS TO WATCH 1:00 PM - 2:00 PM LVCC | North Hall, Room N254 An esteemed group of reporters and editors choose this year’s hottest tech startups. Hear why these companies were selected as well as what sets them apart and why their product may set the world on fire. FUTURE OF ENHANCED ADVERTISING: BRANDS AND ENTERTAINMENT 11:30 AM - 12:30 PM LVCC | North Hall, Room N262 As consumers integrate broadband into every aspect of their lives, Hollywood and Madison Avenue have exciting opportunities to experiment with all forms of digital messaging across channels and devices. EYE ON AUTOMOTIVE TECHNOLOGY 3:30 PM - 4:30 PM LVCC | North Hall, Room N261 From self-parking cars, gesture-controlled infotainment systems to heads-up displays that augment reality, industry insiders offer a glimpse of what’s coming down the turnpike in 2015 and beyond. MASTERS OF TRAILBLAZING CONTENT 4:15 PM - 5:00 PM LVCC | North Hall, Room N261 Media and tech pioneers discuss the future of storytelling. Find out how audiences are jumping into growing opportunities to create their own content. INNOVATION SERIES AT CES (RSVP REQUIRED) 7:00 AM - 9:00 AM ARIA Level 1 | Pinyon 5 Networking breakfast featuring presentations from CES VIP Tour curator and subject matter experts. VENTURE FUNDING, INVESTMENT AND MERGERS 10:15 AM - 11:15 AM LVCC North Hall | Room N262 Influential players from the finance world reveal where the value and opportunities are, who’s investing and where the convergence space is headed. MORNING MORNING AFTERNOON EVENING AFTERNOON THE OMNI-CHANNEL CONSUMER THE CONNECTED HOME IMMERSIVE ENTERTAINMENT THE CREATIVE ECONOMY URBAN MOBILITY THE WEARABLE WORLD @MDCPartners | @PSFK | #CES2015
  3. 3. + From what’s in the palm of our hand to life inside our home to how we drive, work and play, today’s cutting-edge technologies are shaping how we will experience tomorrow. Join MDC Partners and PSFK on the front lines of innovation at CES. This guide takes a glimpse at the must-see gadgets, emerging trends, key events and biggest themes for 2015 and beyond. THE FUTURE OF MOBILE PAYMENTS Tues, Jan. 6 | 9:00 AM - 10:00 AM LVCC | North Hall, Room N261 Mobile payments are growing in popularity, but what’s needed to capture the hearts of consumers and retailers? A preview of this rapidly changing industry and its future. LOWE’S INNOVATION LABS Sands Level 2 | Booth #72736 Building technologies that drive meaningful changes in consumer behavior and deliver retail solutions to everyday challenges. COGNITIVE NETWORKS LVCC Central Hall | Booth #15126a Provider of real-time services that transform the way viewers consume TV while delivering a platform for content producers and TV networks to increase customer engagement and grow their audiences. KEYNOTE CONVERSATION: MICHAEL KASSAN AND LESLIE MOONVES Wed, Jan. 7 | 3:00 PM - 4:00 PM LVCC | Westgate Theater Chairman & CEO, MediaLink in conversation with President & CEO, CBS Corporation FUTURE OF ENHANCED ADVERTISING: BRANDS AND ENTERTAINMENT Wed, Jan. 7 | 11:30 AM - 12:30 PM LVCC | North Hall, Room N262 As consumers integrate broadband into every aspect of their lives, Hollywood and Madison Avenue are offering exciting opportunities to experiment with all forms of digital messaging across channels and devices. PERSONAL DATA AS NEW DIGITAL CURRENCY Thurs, Jan. 8 | 11:30 AM - 12:30 PM LVCC | North Hall, Room N261 Companies are hungry for customer data and are looking at new ways to obtain this information with some companies caring more about the data than the subscription fee. PRODUCT BOOTHS THE NEXT BIG THING: NEW REALITIES Tues, Jan. 6 | 3:30 PM - 4:30 PM LVCC | North Hall, Room N257 Join CNET superstars Brian Cooley, Tim Stevens and a panel of luminaries discussing the exciting future of virtual and augmented reality on gaming, driving, entertainment and life. KEYNOTE TALK: MARK FIELDS Tues, Jan. 6 | 8:30 AM - 10:00 AM Venetian | Level 5, Palazzo Ballroom President & CEO, Ford Motor Company DRONES: CONSUMER TECHNOLOGY REACHES NEW HEIGHTS Thurs, Jan. 8 | 11:30 AM - 12:30 PM LVCC | North Hall, Room N254 Join drone experts as they explore the commercial and consumer market opportunities - including using drones to deliver packages - and address issues about safety and privacy. FUTURE OF GAMING Wed, Jan. 7 | 11:30 AM - 12:30 PM LVCC | North Hall, Room N257 Listen to gaming’s biggest industry names and the most innovative companies discuss the impact of virtual reality, free-to-play and mobile on the massive global gaming business. BEYOND THE CONNECTED CAR: TRANSFORMING PERSONAL MOBILITY Tues, Jan. 6 | 11:30 AM - 12:30 PM LVCC | North Hall, Room N253 With the world’s population growing and becoming more urbanized, the car will eventually prove unsustainable. Hear experts weigh in on technology-driven solutions to move the masses more efficiently and safely. THE FUTURE OF TV: FROM PRIMETIME TO MULTIPLATFORMS Tues, Jan. 6 | 10:15 AM - 11:15 AM Venetian | Level 2, Bellini 2106 With PVR, DVR, VOD, broadband, mobile apps and 4K, television 3.0 has arrived. How do media, advertising and technology companies position themselves and compete for consumers gathered around “the set”? EYE ON AUTOMOTIVE TECHNOLOGY Wed, Jan. 7 | 3:30 PM - 4:30 PM LVCC | North Hall, Room N261 From self-parking cars and gesture-controlled infotainment systems to heads-up displays that augment reality, industry insiders offer a glimpse of what’s coming down the turnpike in 2015 and beyond. OCULUS VR LVCC, South Hall 2 | Booth #26002, MP25965 Wearable VR goggles that combine wide field-of-view and low-latency headtracking to revolutionize the way people experience video games. BMW LVCC, South Plaza Auto manufacturer working at the forefront of connected mobility solutions for its vehicles. Its recent BMW i Remote App for the Samsung Gear S smartwatch provides direct access to important vehicle information. VIRTUIX LVCC, South Hall 2 | Booth #26008 Immersive virtual reality interface for moving freely and naturally inside of video games. LG ELECTRONICS LVCC, North Hall | Mtg Rms - N240, N242 Leveraging the experience and knowledge of electronic technology to become an innovative partner to the automotive industry. OCCIPITAL LVCC, South Hall 2 | Booth #25405 3D sensor that gives mobile devices the ability to capture and understand the world in three dimensions. HULU Aria Hospitality Suites Premium streaming TV destination that seeks to captivate and connect viewers with the best entertainment and technology experience. PRODUCT BOOTHS PRODUCT BOOTHS Today’s connected consumer occupies a world where multi-device ownership and usage is the new norm. On top of this, the primacy of the mobile phone is further blurring the lines between on and offline, digital and physical. This has created a consumer who expects experiences that are personal, relevant and available on-demand. As a result, retailers, marketers and brands must learn to navigate this complex landscape, taking advantage of new digital tools and platforms to reach their audiences regard-less of where they choose to interact. THE OMNI-CHANNEL CONSUMER As audio quality, graphics and displays become more sophisticated and affordable, viewers and users can take a deeper dive into their content. This emerging, multi-sensory virtual reality opens the door to new forms of entertainment and media that will change the way brands and marketers engage their audiences through immersive forms of storytelling. IMMERSIVE ENTERTAINMENT Today’s innovations around urban mobility—self-driving cars, drones, electric vehicles, ride sharing—are trans-forming how we operate and set around our cities. When information and media can flow freely between vehicles and other devices, the ex-perience of driving, and more broadly the possibilities of trans-portation, will literally reshape our world. This complex landscape presents a unique set of challenges and opportunities for policy makers, stakeholders and users. By understanding how these tech-nologies will change the future of mobility, marketers can create a greater understanding around new consumer journeys. URBAN MOBILITY @MDCPartners | @PSFK | #CES2015
  4. 4. THE WEARABLE WORLD NEW BUSINESS MODELS FACILITATED BY 3D PRINTING Wed, Jan. 7 | 10:15 AM - 11:15 AM Venetian | Level 1, Marco Polo 702 3D printing is opening up new opportunities for everyone. This session examines how 3D printing is disrupting the status quo and what it means for businesses and consumers. MAKERBOT INDUSTRIES Sands Level 2 | Booth #72711 Global leader in desktop 3D printing with engineers, entrepreneurs, and people who just like to make things. LEAP MOTION Westgate, Hospitality | Suite 1265, 1365 The Leap Motion Controller is a USB device that translates hand/finger movements into fast, accurate 3D input, allowing for touchless interaction with a Mac/PC, as well as in virtual and augmented reality experiences. AUTODESK Sands Level 2 | Booth #72027 Software that helps people unlock their creativity, solve important challenges and imagine and design a better world. MILLERCOORS DRIVES DIGITAL INNOVATION WITH THE STARTUP COMMUNITY Tues, Jan. 6 | 3:30 PM - 4:30 PM ARIA | Level 1, Pinyon 5 MillerCoors is a company where innovation has always been a part of the corporate culture. They will share their company’s approach to working with the digital startup community. THE CUTTING EDGE OF CONTENT DISTRIBUTION Thurs, Jan. 8 | 2:15 PM - 3:15 PM LVCC | North Hall, Room N261 Cutting-edge artists and content creators have figured out new ways to create and distribute music and video. Hear from these trendsetters about their approaches and their successes. FOSTERING CREATIVITY IN A TECHNOLOGY SATURATED WORLD Tues, Jan. 6 | 11:00 AM - 12:00 PM ARIA | Level 1, Pinyon 5 Marketing has polarized technology and creativity at a time when it is critical for both to be working together. The ability for technology and creativity to move forward requires vision and coordination. MASTERS OF TRAILBLAZING CONTENT Wed, Jan. 7 | 4:15 PM - 5:00 PM LVCC | North Hall, Room N261 Media and tech pioneers discuss the future of storytelling. Find out how audiences are jumping into growing opportunities to create their own content. KEYNOTE TALK: BOO-KEUN YOON Tues, Jan. 6 | 6:30 PM - 7:30 PM Venetian | Level 5, Palazzo Ballroom President & CEO, Consumer Electronics, Samsung The increasing ‘wearability’ of devices alters our physical relationship with technology. The ability to capture, track and analyze highly intimate data gives us deeper insights into our personal lives and behaviours. While this in-formation is intended to improve our lifestyles, if not managed correctly, the volume and frequency of alerts can add more complexity and stress. Brands and marketers must play a vital role in this emerging landscape by respecting how they communicate and engage with their audiences through these new interfaces. PRODUCT BOOTHS THE DASH Sands Level 2 | Booth #75529 Wireless headphones that capture key biometric data to audibly coach people to better health and fitness. SPROUTLING Sands Level 2 | Booth #74435 Creators of a sensing, learning, predicting baby monitor designed to help make parenting easier and stress-free. INTERAXON Sands Level 2 | Booth #73510 By harnessing the power of EEG, the Muse Brain Sensing Headband is helping to change the way people improve their cognitive abilities. MISFIT Sands Level 2 | Booth #73521, 73721 Manufactures highly wearable and ambient computing products that give people deeper insight into the health and behaviors. FITLINXX Sands Level 2 | Booth #73735 Health, wellness and fitness technology to help people lead more active lives and improve their health. WEARABLE TECH AWARDS, PRESENTED BY STUFF Wed, Jan. 7 | 3:30 PM - 4:30 PM Sands | Level 2 Lobby, Haymarket Stage From smart watches to VR products, wearables are the next great consumer tech frontier. The Wearable Tech Awards present Stuff’s choice of the 10 most promising wearables from CES. THE WEARABLE TECH REVOLUTION Wed, Jan. 7 | 1:00 PM - 2:00 PM LVCC | North Hall, Room N261 From Google Glass and smart watches to fitness bracelets, jewelry and clothing with embedded electronics, you’ll learn which devices are resonating with consumers and why. Technology experts assess the state of wearable electronics and issues that come with the territory. CHALLENGING DEVELOPERS TO “MAKE IT WEARABLE” Tues, Jan. 6 | 9 :00 AM - 10:00 AM Venetian | North Hall, Room N261 At 2014 CES, Intel launched its ‘Make It Wearable’ development challenge to ‘encourage innovation in wearable technology and help create new connected experiences.’ Intel Futurist Steve Brown will share some of the most compelling new developments arising from the challenge. PRODUCT BOOTHS THE CONNECTED HOME The emergence of networked sensors and sophisticated algorithms promise a more integrated, automated and intuitive home. From inter-faces that enable people to control their lighting and appliances, to contextual operating systems that an-ticipate individual needs, connected homes will respond to their owners in new and exciting ways. Beyond creating simple conveniences, the ultimate success of these technologies will be measured by their overall impact on the quality of our lives. Marketers must figure out how their product can live in this new connected ecosystem and how the home can become a new media channel. A FUTURE WORTH HAVING Tues, Jan. 6 | 4:00 PM - 4:30 PM ARIA | Level 1, Pinyon 5 The Internet of Things will ultimately mean more Internet traffic generated and consumed by machines than by humans. What does this mean for advertising and how will we interact with our devices when they are smarter than we are? A ROBOT IN EVERY HOME Thurs, Jan. 8 | 9:00 AM - 10:00 AM Venetian | Level 1, Casanova 602 Experts assess the technologies and development methods driving socially intelligent robots as well as how these high-tech companions will impact the traditional family structure. HOME AUTOMATION TRENDS: TECHNOLOGY AND CHANNELS Tues, Jan. 6 | 9:00 AM - 10:00 PM LVCC | North Hall, Room N253 The future of home automation is now, with billions of dollars being spent in this category today. Join this fast-paced session exploring technology trends you need to know in the future of home living. PRODUCT BOOTHS WITHINGS Sands Level 2 | Booth #74301 Leader in the connected-health revolution with products that cover key aspects of the health spectrum, insuring a 360° consumer experience. SEN.SE Sands Level 2 | Booth #74510 Developer of a range of smart products and services that can be programmed to track user behavior, habits and choices. TELLSPEC Sands Level 2 | Booth #73328 Creator of the world’s first consumer food scanner that works with a proprietary chemometric algorithm and app to report what’s in people’s food directly to their smartphone. ELGATO SYSTEMS Sands Level 2 | Booth #70837 A range of connected sensors and software that are designed to give people more insight and control into what is happening within their homes. MOTA Sands Level 2 | Booth #70658 A range of connected wearable devices that change the way people interact with the world around them. A new slate of tools and technologies are democ-ratizing the means of pro-duction and distribution, giving us the ability to bring ideas to life and compete against large incumbents. From digital content to physical products, this is transforming from a niche movement into a disruptive force in the marketplace. As the lines between creator and consumer become harder to differentiate, retailers, marketers and brands need to find ways to participate in this new economy and empower their audiences to take part. THE CREATIVE ECONOMY + @MDCPartners | @PSFK | #CES2015
  5. 5. E Tropicana Ave. E Sahara Ave. Las Vegs Blvd. S Industrial Rd. E Flamingo Rd. E Harmon Ave. Paradise Rd. Sands Ave. E Desert Inn Rd. Kovel Ln. E Karen Ave. E Twain Ave. Sahara Monorail Station LVH Monorail Station Harrah’s / The Quad Monorail Station Flamingo’s / Caesars Palace Monorail Station Bally’s & Paris Las Vegas Monorail Station MGM Grand Monorail Station Las Vegas Convention Center Monorail Station ARIA SANDS EXPO LAS VEGAS CONVENTION AND WORLD TRADE CENTER(LVCC) THE VENETIAN S N S Las Vegs Blvd. NOBU @ CAESARS PALACE + @MDCPartners | @PSFK | #CES2015

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