Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

PRSI Int PR Conf 2011 - Day 2 - Ethic and social responsibilities by wijaya kusuma

1,462 views

Published on

Published in: Business, Economy & Finance
  • ⇒ www.HelpWriting.net ⇐ This service will write as best as they can. So you do not need to waste the time on rewritings.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

PRSI Int PR Conf 2011 - Day 2 - Ethic and social responsibilities by wijaya kusuma

  1. 1. Ethics and Social Responsibility Chapter 5Wijaya Kusuma S – Sindotv.Com.
  2. 2. Ethics and Social Responsibility l Ethical values l Social responsibility l Fundamental approaches to ethical issues Wijaya Kusuma S – Sindotv.Com.2
  3. 3. Ethics l The code of moral principles and values that govern the behaviors of a person or group with respect to what is right or wrong. Wijaya Kusuma S – Sindotv.Com.3
  4. 4. Ethical Dilemma l A situation that arises when all alternative choices or behaviors have been deemed undesirable because... l potentially of negative ethical consequences, making it difficult to distinguish right from wrong Wijaya Kusuma S – Sindotv.Com.4
  5. 5. Criteria For Ethical Decision Making Most ethical dilemmas involve Conflict between needs of the part & whole - Individual versus the organization - Organization versus society as a whole Managers use normative strategies to guide their decision making - norms and values Wijaya Kusuma S – Sindotv.Com.5
  6. 6. Corporate Responsibility Crisis... l “Suddenly, investors are obsessed with lies, greed and dodgy accounting. It began with the scandal that toppled Enron. Now it has engulfed big and small companies, eroding the markets, investor confidence and America’s image as the economy to emulate.” -MSNBC “A Guide to Corporate Scandals: Companies Under the Microscope,” http://www.msnbc.com/news/corpscandal_front.asp?odm=C2ORB. AccessedCopyright 9/24/2002.O.C.andLinda Wijaya Kusuma S – Sindotv.Com.Ferrell, 62002
  7. 7. Individualism Approach ● Acts are moral when they promote the individuals best long-term interests, which ultimately leads to the greater good ● Individual self-direction paramount ● Individualism is believed to lead to honesty & integrity since that works best in the long run ● Examples: Top executives from WorldCom, Enron, Tyco demonstrate flaws of approach Wijaya Kusuma S – Sindotv.Com.7
  8. 8. Moral-Rights Approach l Moral decisions are those that best maintain the rights of those people affected by them. l An ethical decision is one that avoids interfering with the fundamental rights of others Wijaya Kusuma S – Sindotv.Com.8
  9. 9. The Ethical Organization ● Ethical individuals = honest, have integrity, strive for a high level of moral development ● Ethical leadership = provides the necessary actions, committed to ethical values and helps others to embody those values ● Organizational structure = embodies a code of ethics, and methods to implement ethical behavior Wijaya Kusuma S – Sindotv.Com.9
  10. 10. Levels of Personal Moral Development Wijaya Kusuma S – Sindotv.Com.10
  11. 11. Social Responsibility l Organization’s obligation to make choices and take actions that will contribute to the welfare and interests of society and organization l Being a good corporate citizen l Difficulty in understanding – issues can be ambiguous with respect to right and wrong Wijaya Kusuma S – Sindotv.Com.11
  12. 12. Environmental Responsibility Commitment The Shades of Activist Approach Corporate Green Stakeholder Approach Market Approach Legal Approach Wijaya Kusuma S – Sindotv.Com.12
  13. 13. Total Corporate Responsibility Economic Legal Ethical Discretionary Responsibility Responsibility Responsibility Responsibility Ethical Dilemma: Should We Go Beyond the Law? Wijaya Kusuma S – Sindotv.Com.13
  14. 14. How does ethical decision making occur in organizations? l The #1 influencer of ethical/unethical behavior is the influence of significant others & the corporate culture l Business ethics in an organization relates to a corporate culture of values, programs, enforcement & leadership l Stakeholders must support organizationalCopyri ethics initiatives—it’s good businessghtO.C. – Stop focusing on the short term!!!andLinda Wijaya Kusuma S – Sindotv.Com.Ferrell, 142002
  15. 15. Developing Trust & Confidence in Business... 4 Individuals alone did not cause our current crisis 4 Many stakeholders were involved in supporting deception, fraud & destruction – Board members – Regulators – Top management – Politicians – Attorneys – Mass media – Accounting firms – InvestorsCopyright – Securities analysts – Colleges of businessO.C.andLinda Wijaya Kusuma S – Sindotv.Com.Ferrell, 152002
  16. 16. The implementation in TV Industries l Rules from KPI, P3SPS – No violation – No sexual harashment, program classification, – Door stepping pushing to get information – Enforcing l Chief Editor in command – No bribe, exp. election – Grease bribe, Wijaya Kusuma S – Sindotv.Com.16
  17. 17. Improving Global Business Ethics Seven Moral Guidelines for MNCsl Inflict no intentional l Pay their fair share of or direct harm taxesl Produce more good l Respect local cultural than bad for the host beliefs that do not country violate moral normsl Contribute to host l Cooperate with the country’s government to develop development and enforcel Respect the human background institutions rights of their Wijaya Kusuma S – Sindotv.Com. employees

×