Ethics and Social Responsibility                                 Chapter 5Wijaya Kusuma S – Sindotv.Com.
Ethics and Social    Responsibility    l    Ethical values    l    Social responsibility    l    Fundamental approaches to...
Ethics    l     The code of moral principles and values          that govern the behaviors of a person or          group w...
Ethical Dilemma    l   A situation that arises when all alternative        choices or behaviors have been deemed        un...
Criteria For    Ethical Decision Making        Most ethical dilemmas involve        Conflict between needs of the part & w...
Corporate Responsibility Crisis...           l   “Suddenly, investors are obsessed with lies,               greed and dodg...
Individualism Approach    ●     Acts are moral when they promote the individuals          best long-term interests, which ...
Moral-Rights Approach    l    Moral decisions are those that best         maintain the rights of those people         affe...
The Ethical Organization    ●    Ethical individuals = honest, have integrity,         strive for a high level of moral de...
Levels of Personal Moral     Development     Wijaya Kusuma S – Sindotv.Com.10
Social Responsibility         l       Organization’s obligation to                 make choices and take actions          ...
Environmental Responsibility     Commitment         The Shades of                    Activist                             ...
Total Corporate Responsibility         Economic                        Legal                  Ethical                     ...
How does ethical decision making               occur in organizations?           l   The #1 influencer of ethical/unethica...
Developing Trust & Confidence in           Business...           4 Individuals alone did not cause our current            ...
The implementation in TV     Industries     l   Rules from KPI, P3SPS         –    No violation         –    No sexual har...
Improving Global Business Ethics             Seven Moral Guidelines for MNCsl   Inflict no intentional            l   Pay ...
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PRSI Int PR Conf 2011 - Day 2 - Ethic and social responsibilities by wijaya kusuma

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PRSI Int PR Conf 2011 - Day 2 - Ethic and social responsibilities by wijaya kusuma

  1. 1. Ethics and Social Responsibility Chapter 5Wijaya Kusuma S – Sindotv.Com.
  2. 2. Ethics and Social Responsibility l Ethical values l Social responsibility l Fundamental approaches to ethical issues Wijaya Kusuma S – Sindotv.Com.2
  3. 3. Ethics l The code of moral principles and values that govern the behaviors of a person or group with respect to what is right or wrong. Wijaya Kusuma S – Sindotv.Com.3
  4. 4. Ethical Dilemma l A situation that arises when all alternative choices or behaviors have been deemed undesirable because... l potentially of negative ethical consequences, making it difficult to distinguish right from wrong Wijaya Kusuma S – Sindotv.Com.4
  5. 5. Criteria For Ethical Decision Making Most ethical dilemmas involve Conflict between needs of the part & whole - Individual versus the organization - Organization versus society as a whole Managers use normative strategies to guide their decision making - norms and values Wijaya Kusuma S – Sindotv.Com.5
  6. 6. Corporate Responsibility Crisis... l “Suddenly, investors are obsessed with lies, greed and dodgy accounting. It began with the scandal that toppled Enron. Now it has engulfed big and small companies, eroding the markets, investor confidence and America’s image as the economy to emulate.” -MSNBC “A Guide to Corporate Scandals: Companies Under the Microscope,” http://www.msnbc.com/news/corpscandal_front.asp?odm=C2ORB. AccessedCopyright 9/24/2002.O.C.andLinda Wijaya Kusuma S – Sindotv.Com.Ferrell, 62002
  7. 7. Individualism Approach ● Acts are moral when they promote the individuals best long-term interests, which ultimately leads to the greater good ● Individual self-direction paramount ● Individualism is believed to lead to honesty & integrity since that works best in the long run ● Examples: Top executives from WorldCom, Enron, Tyco demonstrate flaws of approach Wijaya Kusuma S – Sindotv.Com.7
  8. 8. Moral-Rights Approach l Moral decisions are those that best maintain the rights of those people affected by them. l An ethical decision is one that avoids interfering with the fundamental rights of others Wijaya Kusuma S – Sindotv.Com.8
  9. 9. The Ethical Organization ● Ethical individuals = honest, have integrity, strive for a high level of moral development ● Ethical leadership = provides the necessary actions, committed to ethical values and helps others to embody those values ● Organizational structure = embodies a code of ethics, and methods to implement ethical behavior Wijaya Kusuma S – Sindotv.Com.9
  10. 10. Levels of Personal Moral Development Wijaya Kusuma S – Sindotv.Com.10
  11. 11. Social Responsibility l Organization’s obligation to make choices and take actions that will contribute to the welfare and interests of society and organization l Being a good corporate citizen l Difficulty in understanding – issues can be ambiguous with respect to right and wrong Wijaya Kusuma S – Sindotv.Com.11
  12. 12. Environmental Responsibility Commitment The Shades of Activist Approach Corporate Green Stakeholder Approach Market Approach Legal Approach Wijaya Kusuma S – Sindotv.Com.12
  13. 13. Total Corporate Responsibility Economic Legal Ethical Discretionary Responsibility Responsibility Responsibility Responsibility Ethical Dilemma: Should We Go Beyond the Law? Wijaya Kusuma S – Sindotv.Com.13
  14. 14. How does ethical decision making occur in organizations? l The #1 influencer of ethical/unethical behavior is the influence of significant others & the corporate culture l Business ethics in an organization relates to a corporate culture of values, programs, enforcement & leadership l Stakeholders must support organizationalCopyri ethics initiatives—it’s good businessghtO.C. – Stop focusing on the short term!!!andLinda Wijaya Kusuma S – Sindotv.Com.Ferrell, 142002
  15. 15. Developing Trust & Confidence in Business... 4 Individuals alone did not cause our current crisis 4 Many stakeholders were involved in supporting deception, fraud & destruction – Board members – Regulators – Top management – Politicians – Attorneys – Mass media – Accounting firms – InvestorsCopyright – Securities analysts – Colleges of businessO.C.andLinda Wijaya Kusuma S – Sindotv.Com.Ferrell, 152002
  16. 16. The implementation in TV Industries l Rules from KPI, P3SPS – No violation – No sexual harashment, program classification, – Door stepping pushing to get information – Enforcing l Chief Editor in command – No bribe, exp. election – Grease bribe, Wijaya Kusuma S – Sindotv.Com.16
  17. 17. Improving Global Business Ethics Seven Moral Guidelines for MNCsl Inflict no intentional l Pay their fair share of or direct harm taxesl Produce more good l Respect local cultural than bad for the host beliefs that do not country violate moral normsl Contribute to host l Cooperate with the country’s government to develop development and enforcel Respect the human background institutions rights of their Wijaya Kusuma S – Sindotv.Com. employees

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