20180301 De 7 regels voor het succesvol verkopen van innovatieve producten sl...
Company Profile Pop Media
1.
2. In-store marketing ensures that the
presentation of the brand in-store
resonates with both the drivers of usage
and the drivers of purchase.
In-store marketing extends the marketing
mix to the point of purchase.
In-store marketing stimulates desired
shopper behavior.
3. Availability
Shopping
behavior
Communication Offer
4. POP media is an agency partner that help
manufacturer in executing in-store marketing
mix initiative especially in developing the
right communication at the store level.
5. Outside Inside Product/
On shelf
store store packaging
• Create awareness • Encourage action
- new news - product trial
- special offer - buy now
- buy more
