3. Direct Email Blasts
• Theory will receive a reduced rate when committing to
6 emails/year
– $30 CPM vs. $35 CPM
• Helmut Lang will remain at $35 CPM, as the email lists
are smaller
• Target lists vary; estimated numbers reflect targeted
lists in 2 categories for Theory, and 2 for Helmut Lang
• Emails are sent to all VIP members enrolled in the
program who are registered for Outlet centers with
Theory or Helmut Lang stores
• Send dates need to be confirmed ASAP
4. Email Blast Cost
• Theory List 1: targets U.S. resident VIP members age 18-54 with
income over $100K
– Estimated cost per email (CPE) - $7,950
– Estimated total cost (6 emails) - $47,701
• Theory List 2: targets U.S. resident female VIP members age 18-54
with income over $100K
– Estimated CPE- $6,820
– Estimated total - $40,921
• Helmut Lang List 1: targets U.S. resident VIP members age 25-54
with income over $100K
– Estimated CPE- $1,595
– Estimated total - $9,569
• Helmut Lang List 2: targets U.S. resident female VIP members age
25-54 with income over $100K
– Estimated CPE- $1,132
– Estimated total - $6,792
5. Simon Mobile Shopper Club
• Delivers timely and targeted content to mall
shopper’s phones
– Able to target by location
– Can be scheduled
• Only available at Simon and Mills locations, not
available for Premium Outlets
• Cost: 3.5 cents/phone number
• Applicable regions (Theory):
– The Westchester
• 31,245 names/$1,094 per message delivered
– Sawgrass Mills
• 235,133 names/$8,229 per message delivered
7. Printed Advertising
• Printed Advertising options (vary by location):
– Windowscape
– Pole Banner
– Sky Banner
– Standee
– Elevator Door Wrap
– Britewall
• Placement in malls vary and can be chosen by vendor
• Rate provided covers a 4-week run, with exceptions
during Nov/Dec season
– Discount may be offered for a multi-mall or multi-month
media campaign
11. Printed Advertising Cost
• Costs vary by mall location, time of year, and type
of media chosen
• All outlets are Theory-only, with the exception of
Desert Hills Premium
– Helmut Lang recently opened, and the comparatively
lower costs at this location make Desert Hills a good
choice to begin a media campaign
• All rates quoted for 4-week period
• Rates increase 50% during Nov/Dec 4-week rate
15. Simon Premium Outlets
Theory / Helmut Lang Email Proposal 2015
Theory List Counts
Estimated # of
Subscribers Rate
Estimated
Cost per
Email
Estimated
Cost: (6)
Emails
List 1: U.S. resident VIP Members ages 18-54, Household Income over
$100,000, registered for one or more Premium Outlet Center with a
THEORY store below. 265,003 $30 CPM $7,950 $47,701
List 2: U.S. resident VIP Members ages 25-54, Household Income over
$100,000, registered for one or more Premium Outlet Center with a
THEORY store below. 254,100 $30 CPM $7,623 $45,738
List 3: U.S. resident Female VIP Members ages 18-54, Household
Income over $100,000, registered for one or more Premium Outlet
Center with a THEORY store below. 194,864 $35 CPM $6,820 $40,921
List 4: U.S. resident Female VIP Members ages 25-54, Household
Income over $100,000, registered for one or more Premium Outlet
Center with a THEORY store below. 187,558 $35 CPM $6,565 $39,387
Camarillo Premium Outlets
Carlsbad Premium Outlets
Chicago Premium Outlets
Desert Hills Premium Outlets
Houston Premium Outlets
Jersey Shore Premium Outlets
Las Vegas North Premium Outlets
Leesburg Corner Premium Outlets
Philadelphia Premium Outlets
San Francisco Premium Outlets
Seattle Premium Outlets
Woodbury Common Premium Outlets
Wrentham Village Premium Outlets
Page 1
16. Simon Premium Outlets
Theory / Helmut Lang Email Proposal 2015
Helmut Lang List Counts
Estimated # of
Subscribers Rate
Estimated
Cost per
Email
Estimated
Cost: (6)
Emails
List 1: U.S. resident VIP Members ages 18-54, Household Income over
$100,000, registered for one or more Premium Outlet Center with a
HELMUT LANG store below. 47,446 $35 CPM $1,661 $9,964
List 2: U.S. resident VIP Members ages 25-54, Household Income over
$100,000, registered for one or more Premium Outlet Center with a
HELMUT LANG store below. 45,565 $35 CPM $1,595 $9,569
List 3: U.S. resident Female VIP Members ages 18-54, Household
Income over $100,000, registered for one or more Premium Outlet
Center with a HELMUT LANG store below. 33,531 $35 CPM $1,174 $7,042
List 4: U.S. resident Female VIP Members ages 25-54, Household
Income over $100,000, registered for one or more Premium Outlet
Center with a HELMUT LANG store below. 32,341 $35 CPM $1,132 $6,792
Desert Hills Premium Outlets
Woodbury Common Premium Outlets
Page 2
23. Jersey Shore Premium
Outlets
Backlit B18 $ 450 $ 675
Jersey Shore Premium
Outlets
Backlit B2 $ 500 $ 750
Jersey Shore Premium
Outlets
Backlit B3 $ 500 $ 750
Jersey Shore Premium
Outlets
Backlit B4 $ 500 $ 750
Jersey Shore Premium
Outlets
Backlit B5 $ 500 $ 750
Jersey Shore Premium
Outlets
Backlit B6 $ 500 $ 750
Jersey Shore Premium
Outlets
Backlit B7 $ 500 $ 750
Jersey Shore Premium
Outlets
Backlit B8 $ 500 $ 750
Jersey Shore Premium
Outlets
Backlit B9 $ 500 $ 750
Jersey Shore Premium
Outlets
Pole Banner
Interior
Multiple $ 1,750 $ 2,625
Jersey Shore Premium
Outlets
Sky Banner 8x14 A $ 3,500 $ 5,250
Jersey Shore Premium
Outlets
Standee Multiple $ 1,500 $ 2,250
Property Name Product Type Location 4-Week Rate
Nov/Dec 4-
Week Rate
T/HL (NEW)
Las Vegas North Prem
Outlets
BriteWall 12x12 BW1 $ 10,000 $ 15,000
Las Vegas North Prem
Outlets
BriteWall 6x6 BW10 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
BriteWall 12x12 BW2 $ 10,000 $ 15,000
Las Vegas North Prem
Outlets
BriteWall 8x8 BW3 $ 8,000 $ 12,000
Las Vegas North Prem
Outlets
BriteWall 12x12 BW4 $ 10,000 $ 15,000
Las Vegas North Prem
Outlets
BriteWall 6x6 BW5 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
BriteWall 6x6 BW6 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
BriteWall 6x6 BW7 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
BriteWall 6x6 BW8 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
BriteWall 6x6 BW9 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
Elevator Door
Wrap
D1a $ 1,750 $ 2,625
Las Vegas North Prem
Outlets
Elevator Door
Wrap
D1b $ 1,750 $ 2,625
Las Vegas North Prem
Outlets
Elevator Door
Wrap
D1c $ 1,750 $ 2,625
Las Vegas North Prem
Outlets
Elevator Door
Wrap
D1d $ 1,750 $ 2,625
Las Vegas North Prem
Outlets
Elevator Door
Wrap
D2a $ 1,750 $ 2,625
Las Vegas North Prem
Outlets
Elevator Door
Wrap
D2b $ 1,750 $ 2,625
Las Vegas North Prem
Outlets
Elevator Door
Wrap
D2c $ 1,750 $ 2,625
Las Vegas North Prem
Outlets
Elevator Door
Wrap
D2d $ 1,750 $ 2,625
24. Las Vegas North Prem
Outlets
Elevator Door
Wrap
D3a $ 1,750 $ 2,625
Las Vegas North Prem
Outlets
Elevator Door
Wrap
D3b $ 1,750 $ 2,625
Las Vegas North Prem
Outlets
Elevator Door
Wrap
D3c $ 1,750 $ 2,625
Las Vegas North Prem
Outlets
Elevator Door
Wrap
D3d $ 1,750 $ 2,625
Las Vegas North Prem
Outlets
Elevator Door
Wrap
D4a $ 1,750 $ 2,625
Las Vegas North Prem
Outlets
Elevator Door
Wrap
D4b $ 1,750 $ 2,625
Las Vegas North Prem
Outlets
Elevator Door
Wrap
D4c $ 1,750 $ 2,625
Las Vegas North Prem
Outlets
Elevator Door
Wrap
D4d $ 1,750 $ 2,625
Las Vegas North Prem
Outlets
Windowscape W2 $ 52,000 $ 78,000
Las Vegas North Prem
Outlets
Column Wraps W3 $ 17,000 $ 25,500
Las Vegas North Prem
Outlets
Sky Bridge W4 $ 15,000 $ 22,500
Las Vegas North Prem
Outlets
Sky Bridge W5 $ 15,000 $ 22,500
Las Vegas North Prem
Outlets
Windowscape W6 $ 20,000 $ 30,000
Las Vegas North Prem
Outlets
Backlit B1 $ 1,200 $ 1,800
Las Vegas North Prem
Outlets
Backlit B10 $ 1,200 $ 1,800
Las Vegas North Prem
Outlets
Backlit B11 $ 2,000 $ 3,000
Las Vegas North Prem
Outlets
Backlit B12 $ 2,000 $ 3,000
Las Vegas North Prem
Outlets
Backlit B13 $ 2,000 $ 3,000
Las Vegas North Prem
Outlets
Backlit B14 $ 2,000 $ 3,000
Las Vegas North Prem
Outlets
Backlit B15 $ 2,000 $ 3,000
Las Vegas North Prem
Outlets
Backlit B16 $ 2,000 $ 3,000
Las Vegas North Prem
Outlets
Backlit B17 $ 2,000 $ 3,000
Las Vegas North Prem
Outlets
Backlit B18 $ 2,000 $ 3,000
Las Vegas North Prem
Outlets
Backlit B2 $ 1,200 $ 1,800
Las Vegas North Prem
Outlets
Backlit B3 $ 1,200 $ 1,800
Las Vegas North Prem
Outlets
Backlit B4 $ 1,200 $ 1,800
Las Vegas North Prem
Outlets
Backlit B5 $ 1,200 $ 1,800
Las Vegas North Prem
Outlets
Backlit B6 $ 1,200 $ 1,800
Las Vegas North Prem
Outlets
Backlit B7 $ 1,200 $ 1,800
Las Vegas North Prem
Outlets
Backlit B8 $ 1,200 $ 1,800
Las Vegas North Prem
Outlets
Backlit B9 $ 1,200 $ 1,800
25. Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S10 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S11 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S12 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S13 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S14 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S15 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S16 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S17 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S18 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S19 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S2 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S20 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S21 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S22 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S23 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S24 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S25 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S26 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S27 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S29 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S3 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S30 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S31 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S32 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S33 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S34 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S35 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S36 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S37 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S38 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S39 $ 6,000 $ 9,000
26. Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S4 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S40 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S41 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S42 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S43 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S44 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S45 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S46 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S5 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S51 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S52 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S53 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S54 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S55 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S57 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S58 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S59 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S6 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S60 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S61 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S62 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S63 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S64 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S7 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S8 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
3-Panel Tower
Wrap
S9 $ 6,000 $ 9,000
Las Vegas North Prem
Outlets
Pole Banner
Interior
Multiple $ 1,500 $ 2,250
Las Vegas North Prem
Outlets
Sky Banner 5x9 A $ 7,500 $ 11,250
Las Vegas North Prem
Outlets
Sky Banner 5x9 B $ 7,500 $ 11,250
Las Vegas North Prem
Outlets
Sky Banner 5x9 C $ 7,500 $ 11,250
Las Vegas North Prem
Outlets
Standee Multiple $ 4,000 $ 6,000