Personal branding is the promised land. It's the thing that will help you stand out in social media, get more customers and take you to the next level of success. Great personal branding is simple, but not easy. In this guide, we take a look at what it takes to create a great, memorable business name that will help you grow your business faster with less work. Read the full post at this link. https://www.ownit.com/communities/ownit/posts/638209

1. The Essential Guide to
Great Personal Branding
OWN IT
The Network Dedicated to
Small Business Success

2. Everything You Know About Personal
Branding is Wrong.
Personal branding is the promised land.
It's the thing that will help you stand out
in social media, get more customers and
take you to the next level of success.
Great personal branding is simple, but
not easy.

3. Without great personal branding,
you can get by, but you can't get ahead.

4. One Upfront Decision Can Change
Everything.
Starting with a business name that is
memorable over one that is generic will
save you time and make your life easier.
You will have a better shot at growing
your business faster with less work when
your business is called "Hot Pool Guys"
and not "ABC Pool Cleaning."

5. One Upfront Decision Can Change
Everything.
A memorable business name
is easier said than done. It
requires focus and just a
touch of courage.

7. Time to phone a friend.
Whether you are just starting out or looking to take
your business to the next level, personal branding is
one thing that you just can't do well on your own.
You are too close to it. You see nuances and all the
things that aren't technically accurate. You also know
where you want to go and aren't there yet.
It's the curse of knowledge.

8. Time to phone a friend.
Put on your best market research
voice to ask your friends, family
and current and prospective
clients a few simple questions.

9. Time to phone a friend.
1. What do they see as your
superpower?
2. What is the most memorable thing
about you?
3. What is their favorite part of your
business?

10. Time to phone a friend.
The people in your inner and outer
circle can help you uncover the seeds
of what sets you apart. This can be
the foundation of your memorable
company name, personal brand and
plan to stand for one thing.

11. Friendsource a Survey
The one problem with doing
this research yourself is that
no one wants to hurt your
feelings. They may not tell
you the truth.

12. Friendsource a Survey
If you think this may happen, look to a friend to do
an independent, anonymous survey of the people,
friends, colleagues, clients and customers in your
address book.
Nestled in those friends and contacts are sleeping
thoughts and perspectives that may be the key to
creating a personal brand worthy of Richard Branson.

13. Friendsource a Survey
Recruit your friend to set up a Survey
Monkey form with the three questions
above. Then have your friend randomly
select people in your address book to
interview live on the phone. Have your
friend stress anonymity. The key is that their
answers won't be attributable to them.

14. Friendsource a Survey
Your friend can compile the results and
then share them with you.
In exchange, buy them dinner, a beer or
return the favor for them later. A few
hours of their time will save you a ton of
pain later.

15. What makes you irreplaceable?
Don’t be afraid to ask this question.
Chances are that the simple things you
take for granted are the things that
your customers find most valuable.

16. What makes you irreplaceable?
Ask this question regularly. You’ll
get perspective you wouldn't get
otherwise. The more you aim to be
irreplaceable to the people you
serve, the clearer you’ll be able to
see the value you bring.

17. Don’t stop until you feel a
bit uncomfortable.
At first, great personal branding will feel a bit
uncomfortable. Why? Because you are extremely
close to all the things that you want to do and not
thinking about that person running 10,000 miles
per hour glancing at your profile for two seconds.

18. Don’t stop until you feel a
bit uncomfortable.
Those two seconds are your best
friend, but a friend that feels a lot like
walking off the cliff ledge when you
first meet each other.

19. Congratulations!
Once you have a memorable personal
brand validated by customers and
friends alike, you have the foundation
to take your business to the next level.

20. FIND MORE INFORMATION on OWN IT
• Visit OWNIT.com for the full post on personal
branding including additional information
and links.
• Check out the rest of our helpful series.
• Join the Network Dedicated to Small
Business Success.
• Connect with thousands of small business
owners like you with our free app.

21. Related Slideshares
Check out our Slideshares of our series The Handbook
for How To Be Self-Employed.
Part One: Taking the Leap and Setting Goals
Part Two: Launching Your Business
Part Three: Growing Your Business

22. https://www.ownit.com/communities/ownit/posts/638209
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