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78%

obtain information about products and
services on social media

74%
69%
68%

74%
of digital
consumers in the
Asia-Pac...
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Infographic Brand Engagement - CONTENT MATTERS ASIA-PACIFIC WAGGENER EDSTROM The Impact of Content 2014

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Infographic Brand Engagement - CONTENT MATTERS ASIA-PACIFIC WAGGENER EDSTROM The Impact of Content 2014

  1. 1. 78% obtain information about products and services on social media 74% 69% 68% 74% of digital consumers in the Asia-Pacific region click on advertisements posted by brands that they like 86% look for the latest deals and promotions on social media participate in contests and giveaways on social media share information about products and services on social media 83% of digital consumers in China and Vietnam click on advertisements posted by brands that they like 82% of digital consumers in India click on advertisements posted by brands that they like of digital consumers in Hong Kong click on advertisements posted by brands that they like 82% of digital consumers aged 35 and above in South Korea click on advertisements posted by brands that they like Mobile Device brands online are Electronics & Appliance brands online are Food & Beverage product brands online are Personal Care product brands online are Travel & Tourism brands online are Healthcare brands online are 19% 17% 24% 29% 39% 27% more likely to recommend a brand to friends, family, or colleagues more likely to recommend a brand to friends, family, or colleagues more likely to recommend a brand to friends, family, or colleagues more likely to recommend a brand to friends, family, or colleagues more likely to recommend a brand to friends, family, or colleagues more likely to recommend a brand to friends, family, or colleagues

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