When Chilean telecom leader, Entel, launched its digital transformation project, it followed the guidance of experts: Start with your core and work outwards. With its core modernized, the company released a new mobile app in less than a year. Hear how the company’s focus on core systems first, allowed it to layer on innovative new services helping it become not just a leader in Chile, but a challenger in the Peruvian market as well.

1. | Beyond “Location”: Informing Decisions Through Innovative Technology| Beyond “Location”: Informing Decisions Through Innovative Technology
WELCOME TO OUTSYSTEMS
NEXTSTEP 2019
Business Track

2. | ENTEL - From Core Systems to Mobile Apps| ENTEL - From Core Systems to Mobile Apps
Today’s Agenda
Mari Pantoja-Smith
MSN-Ed, RN, CCSS, LSSBB
Cari Lewis
Portfolio Lead
David Leung
Technical Lead
Session 1 - André Silva
Chapter Leader FrontEnd, Entel
Session 2 – Bruce Buttles
Digital Channels Director, Humana
Session 3 - Mednax

3. | ENTEL - From Core Systems to Mobile Apps
From Core Systems to
Mobile Apps: Digital
Transformation from the
Inside-Out

4. | ENTEL - From Core Systems to Mobile Apps| ENTEL - From Core Systems to Mobile Apps
André
Silva
Chapter Leader FrontEnd | ENTEL
@
in
amatias@entel.cl
/asilvaporto

5. | ENTEL - From Core Systems to Mobile Apps| ENTEL - From Core Systems to Mobile Apps

6. | ENTEL - From Core Systems to Mobile Apps
Entel is a multinational player…
● Services: Mobile, Fixed,
ICT, B2C, SMB, B2B
● Market positioning: Long
standing incumbent offering
outstanding service and
customer service
● Stage of development:
Transition from efficiency
driven to innovation driven
● Services: Mobile, B2C,
SMB
● Market positioning: New
market entrant (bought
Nextel Peru operations
2013)
● Stage of development:
Efficiency driven
~16M
customers
US$ ~3,2 Bi
revenue
~7,5k
employees

7. | ENTEL - From Core Systems to Mobile Apps
Entel was facing several challenges to
compete in the telco market
Limited functionalities available for new products/sales
Poor time to market for change (> 3weeks) and create (>3 months) a new offers
Poor online channel in terms of functionalities and experience
Legacy systems in obsolescence without vendor support, with many people (>100), and high
costs (MM USD) for development and operation

8. | ENTEL - From Core Systems to Mobile Apps
Entel launched an
extensive digital
transformation
program to
become a fully
Digital Telco

9. | ENTEL - From Core Systems to Mobile Apps| ENTEL - From Core Systems to Mobile Apps
The challenge of the
Front-End applications

10. | ENTEL - From Core Systems to Mobile Apps
As part of the digital transformation,
we had the following objectives for
the Front-End:
● New Mobile APP
● Aligned with the Agile structure
● Faster development and more
productivity
● Reduced costs

11. | ENTEL - From Core Systems to Mobile Apps
We have started a 4-step process to
have the best Front-End Platform
A B C D
2017 2018 2019
Today

12. | ENTEL - From Core Systems to Mobile Apps
First we needed to find the best
solution according to our
objectives:
● Search Gartner for the best
solutions
● Sent an RFP to the Market
● Analyzed all the proposals
● Internally reviewed all the
stakeholders of Entel
A

13. | ENTEL - From Core Systems to Mobile Apps| ENTEL - From Core Systems to Mobile Apps
And the final decision was…
A
2017 2018 2019
Step A

14. | ENTEL - From Core Systems to Mobile Apps
Next, we needed to install the
platform in our organization:
● Install de SAAS solution in the
cloud
● Develop the PrePaid profile of
our APP with Outsystems
● Guarantee the knowledge
transfer in shadowing mode
B

15. | ENTEL - From Core Systems to Mobile Apps| ENTEL - From Core Systems to Mobile Apps
In June, 2018, we launched
the first application in
OutSystems
B
2017 2018 2019
Step B

16. | ENTEL - From Core Systems to Mobile Apps
Now it was time to gain control:
● Training courses with experts
of Outsystems
● Certification of all the external
developers
● Academy with our main
partner
● Internal processes for training
new Tech Leads and
Developers
C

17. | ENTEL - From Core Systems to Mobile Apps| ENTEL - From Core Systems to Mobile Apps
2017 2018 2019
≈ 40 Devs
Full Control
C

18. | ENTEL - From Core Systems to Mobile Apps| ENTEL - From Core Systems to Mobile Apps
2017 2018 2019
> 100 Devs
Today
C
Full Control

19. | ENTEL - From Core Systems to Mobile Apps
With everything set up, we started
expanding our projects:
● All profiles of our APP Entel
Chile
● New applications for B2B Chile
● New captive Portals for Chile
and Perú
● New internal applications for
sales
● …
D

20. | ENTEL - From Core Systems to Mobile Apps| ENTEL - From Core Systems to Mobile Apps
2017 2018 2019
C

21. | ENTEL - From Core Systems to Mobile Apps| ENTEL - From Core Systems to Mobile Apps
2017 2018 2019
C

22. | ENTEL - From Core Systems to Mobile Apps| ENTEL - From Core Systems to Mobile Apps
We are already preparing
our “Step E”…coming soon

23. | ENTEL - From Core Systems to Mobile Apps
Thank You!
@ inamatias@entel.cl /asilvaporto