This document discusses variables, scales of measurement, and related terminology in statistics. It defines a variable as any characteristic that differs between individuals, time, or place. Variables can be either qualitative (categorical) or quantitative (numerical) in nature. Quantitative variables are further divided into discrete variables, which have no gaps between values, and continuous variables, which have decimals. Scales of measurement include nominal, ordinal, interval, and ratio scales. The document also defines key terms like population, sample, parameter, statistic, and provides examples of variable types.