You struggle with the representation of your business, product, or services. You find it difficult to communicate your worth to the employer. You don’t know how to pitch your freelancing to prospects. All this can be solved by doing one effective and useful copy exercise, or test as you wish. In this workshop, Ivana will teach you how to craft the best marketing message that will help you sell better. Yourself, your services, your products or business as such. Upon brief and concise presentation, you’ll be working in creating just the right copy that will help you land a better position, clients, or customers and Ivana will guide you through.

1. @i_cirkovic
#WCNL
Copywriting workshop
September, 2022

2. THE PURPOSE
How to craft the best marketingmessage that
willhelp you sellbetter.
Yourself
Your services
Your offer
#WCNL @i_cirkovic

3. WHO AM I?
#WCNL @i_cirkovic

4. HERE GOES..
#WCNL @i_cirkovic

5. #WCNL @i_cirkovic

6. It simply involves asking that questionas many
timesuntilyou make a firm and irresistible
statementthatclearly explains your pitch.
#WCNL @i_cirkovic

7. The purpose of the „So what"exercise is to undo the clutterin your
messagingand allow you to focus on only theinformationthatwill
helpproduce action.
#WCNL @i_cirkovic

8. We have a newsoftware to improve efficiency
of data workers.
So what?
Our best team worked on it forseveral months.
So what?
It’s the most advanced technology and no one stillhas it.
So what?
It reduces data research by 50%.
#WCNL @i_cirkovic

9. We needto publish 30% more blog posts.
So what?
So thatwe increase organic traffic.
So what?
By doing that, we can generatemore leads.
#WCNL @i_cirkovic

10. IT’S SHOWTIME
#WCNL @i_cirkovic

11. #WCNL @i_cirkovic
TIPS
Questions thatcan help you get more specific
and on point statements:
Whom do you sell to? Who’s your ideal client?
What value do youprovide? Why does it matter?
Why you? What do you do/offer better?

12. THANK YOU
#WCNL @i_cirkovic
Twitter: @i_cirkovic
Instagram:@i_cirkovic
TikTok:@ivana.cirkovic