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Social media is media

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Presentation for the Social Media: Impact for Partners NATO conference in Sarajevo, held 23-24 april 2014.

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Social media is media

  1. 1. Social Media is media Ivana Ćirković
  2. 2. www.ivanacirkovic.com @OrganVlasti About me
  3. 3. www.ivanacirkovic.com @OrganVlasti OrganVlasti.com Facebook Twitter Other (Google+, Pinterest, rss) 64% 17% 19% 21% of all visits (245.678) in period 01.12.2013.- 01.04.2014. came from social:
  4. 4. www.ivanacirkovic.com @OrganVlasti UradiSama.biz Facebook Twitter Other (Google+, Pinterest, rss) 32% 6% 62% 9,5% of all visits (64.586) in period 01.12.2013.- 01.04.2014. came from social:
  5. 5. www.ivanacirkovic.com @OrganVlasti WHY BOTHER?
  6. 6. www.ivanacirkovic.com @OrganVlasti Ministry of finance and economy • First ministry with active accounts on social networks • Daily communication with media and people in need • Creating news, live tweeting & informing from press conferences, events, contract signign • Daily answering 20-30 questions within the jurisdiction of the Ministry
  7. 7. www.ivanacirkovic.com @OrganVlasti #UtoplimoDecu
  8. 8. www.ivanacirkovic.com @OrganVlasti #UtoplimoDecu • 530 tweets • 177 participants • 303,393 reach • 1,185,466 impact
  9. 9. www.ivanacirkovic.com @OrganVlasti #Oscars2014 • 19,1 million tweets on the night of the Oscars • Ellen’s selfie viewed by 8.1 million people, 2.4 million RT
  10. 10. www.ivanacirkovic.com @OrganVlasti Thank you

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