Social media in travel & tourism best practices


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Social media have become an integral part of tourism marketing in Cyprus. This new way to communicate with clients has revolutionized the industry and has largely replaced the traditional client communication and interaction.

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  • Social media is helpful when you have to decide where to spend your vacation. There are many offers that will persuade you to go the place that you have always dreamed of. Through social media you can be informed about the place and the events there in advance.
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Social media in travel & tourism best practices

  1. 1. Social Media in Travel & Tourism: Best practices +357-22675747 Fax +357-22675748 EworksWSI WSI Resources Our Services About WSI Client Portfolio News Contact EworksWSI Cyprus Internet marketing Blog Keep current with our news on Internet marketing trends in Cyprus. Well feed the latest industry news on SEO, Social Media and more specifically Internet Marketing related to Cyprus. Receive your personal News directly through our RSS feed: Tweet Blog posts by date Social Media in Travel & Tourism: Best practices Hartmut Clasen - Monday, August 13, 2012 Social media have become an integral part of Su Mo Tu We Th Fr Sa tourism marketing. This new way to communicate 1 2 3 4 with clients has revolutionized the industry and has 5 6 7 8 9 10 11 largely replaced the traditional client communication and interaction. This was of course 12 13 14 15 16 17 18 expected as the tourism & travel industry was 19 20 21 22 23 24 25 one of the sectors that benefited the most from the 26 27 28 29 30 31 internet. As a result new technologies and networks have become useful tools for View all professionals of the sector. Recent Posts We will discuss the essential practices of social media marketing in the tourism & travel Social Media in Travel & Tourism: Best practices industry and explain how they can help you 8 SEO Benefits of Pinterest in your Web promote your business, increase brand awareness, attract more visitors on your website or other Presence webproperties and ultimately increase profits. Facebook changes Business Pages Admin Roles and Post Scheduler Why does the Tourism industry need social media? Keyboard Shortcuts and Mouse actions common to all web-browsers The internet is constantly evolving. After the WEB 1.0 that was a simple transmission process of the Access Firefox About: Pages provision of information (brochure web-sites), the WEB 2.0 proposes more interaction with your visitors. New web technologies and fast internet connections are more widely available. Users have now mobile Facebook Statistics for Cyprus access to rich/interactive types of data such as audio, videos and photos with which they can interact. Your website can easily stand out from the crowd in Cyprus The introduction of Social Media networks has revolutionized the industry. Now it is not only the “industry experts” that publish their reviews on travel related websites and channels but also simple internet users Online communication spending rises by 11% in France for 2011 rate destinations, create content, write reviews, exchange experiences, publish their videos and photos etc. Google enforces Privacy Policy 23 Questions to ask about quality content Through social networks information spreads even faster and with less cost. The word of mouth has been proven an effective way of promoting businesses and several viral marketing techniques have been developed in order to engage internet users. Read more on... payments Article marketing Adwords, online Social media networks are valuable tools for companies that belong to the travel industry as they can SEO, PPC, Google Instant Result Social help to promote services with less cost, attract user attention and above all generate buzz around media, social browser, RockMelt ORM, Online brands, services or travel destinations. reputation management RockMelt Google+ Tablet PPC tacticts Google Streetview Call to action EZ codes The Benefits of Social Media Marketing Smartphone Mobile app Nokia CYTA Cytanet Google Page loading speed Search Please find below a list with the most important benefits of using social media campaigns. engine Facebook statistics Social media Social Media marketing can help you: Face-book fan page Google Plus e-mail YouTube Social bookmarking PPC, Adwords Create new channels to promote your brand Linkedin email OTE net Wordpress Internet explorer, Communicate with your clients IE Facebook admins Internet Marketing primetel Come closer to your potential customers and engage them1 of 2 13/08/2012 19:27
  2. 2. Social Media in Travel & Tourism: Best practices Home About Us Our services Our Portfolio Our Blog Resources Contact Us Sitemap Generate buzz around your brand and increase your online reputation Facebook online communication spending Distribute the content of your company or organization and promote your blog Google Preview SERP, Search Engine Increase the traffic of your website Gain links and improve your SEO Result Page Bing SEO Google Pagrank Get feedback from the comments of your visitors and improve your business online advertsing Browser, shorticut, mouse action Promote your content without cost Technorati Twitter profile pages Mobile Build stronger relations with industry experts marketing e-commerce Online ad spending Cyprus eworks WSI Cyprus Facebook post scheduler Google Webdesign Twitter Google page speed, Places, PPC, SEO, Organic Search, Facebook, social JCC SMO Internet explorer CMS media, PPC campaigns PPC Google plus Business page Matt Cutts Pinterest Blog QR code Firefox social browser Facebook business pages Foursquare Privacy Policy mobile advertisng Adwords, SEO, PPC, Google Instant Result (4) Article marketing (2) Bing (2) Blog (2) Browser, shorticut, mouse action (1) Call to action (1) CMS (1) Cyprus (9) CYTA (1) Cytanet (1) e-commerce (1) email (1) e-mail (1) eworks WSI Cyprus (10) EZ codes (2) Facebook (7) Facebook admins (1) Facebook business pages (1) Face-book fan page (5) Social Media best practices and Basic Tools Facebook post scheduler (1) Facebook statistics (1) Here are the basic tools and practices that can help you improve your social media presence: Facebook, social media, PPC campaigns (3) Facebook: Create a page and share your content, news, photos and videos. You can Firefox (2) promote/organize events, create special offers for your fans, add applications to attract reviews from your customers or set up a booking application for easier online booking. Don’t forget to be Foursquare (1) immediate and creative. Make people “like” you! Google (7) Twitter: Post about your interests/news, find experts in tourism, travel bloggers and people who interested in traveling. Follow them and share your news and your content. Twitter provides a great Google page speed, (1) opportunity for businesses to engage visitors in a conversation. Be part of the travel community and Google Pagrank (2) they will “follow” you! Google Places, PPC, SEO, Organic Search, (4) YouTube: Set up your own channel on You Tube, upload your videos and give an audiovisual essence to attract audience. Call viewers to “watch” your videos and subscribe! Google Plus (2) Flickr: Upload your best photos and give the permission of common sharing to others. “Photo Google plus Business page (1) sharing” always attracts travel lovers! Foursquare: Allow users to publish information into their social networks from their moble phones: Google Preview (1) Get listed and let people find you and “check in”! Google Streetview (1) Trip Advisor: Submit your company to the biggest online travel community and promote your brand (1) via your visitors’ comments. Customer’s reviews can help your reputation management and increase your sales. Urge travelers to “recommend” you! Above all don`t forget to monitor what Google+ (2) they say and reply to their comments. Internet explorer (1) Social Media Bookmarking: (ex. Delicious, Stumble Upon, Digg) Social Media Bookmarking is a fast method to convey your message, to promote your business on the Internet. Also it is an easy Internet explorer, IE (1) and simple tool to promote your blog. Internet Marketing (2) Website: Integrate your social media properties with your website! Add the social media buttons in JCC (1) strategic positions on your pages for a more interactive communication with your potential customers. Linkedin (2) Matt Cutts (1) Don’t forget that content creation and blogging are essential and should be supported by your social media efforts in order to attract more readers and generate positive buzz around your brand. mobile advertisng (1) Mobile app (2) Seems overwhelming? There are many tools that we can help you implement to automate Social Media2 of 2 13/08/2012 19:27