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: :  or  Opis , (Latin: "Plenty") was roman fertility deity and earth-goddess. She later became the patroness of  riches, abundance, and prosperity.
Jeanette Diebold Manager, Multimedia Communications Corporate & Public Affairs Cephalon, Inc.  Michelle Woolford Account Executive, Boyd Tamney Cross  Nancy D’Argenio Public Relations Specialist Nemours/Alfred I. duPont Hospital for Children Vanessa Pollini Marketing Coordinator The Graham Company  :
resents The Colors of Corian ® : A Philly PR Plan
Statement of Goals
Overall Objectives Gain interest from local media in the Philadelphia area Forge customer relationships in order to attract repeat business Increase awareness regionally Drive A&D community to the studio with live viable projects with specification opportunities $ Increase sales in the  Philadelphia area
Key Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object]
Research
Message Development For A&D Community Corian can shape your world. Let the DuPont Corian Design Studio show you the myriad ways Corian can innovate, enhance, and complement your designs. For property owners and homeowners Corian can shape your world. Corian doesn’t just do countertops. Come to the DuPont Corian Design Studio and see the many ways Corian can complete your home designs.
[object Object],Proactive Pitching: Objectives & Strategies
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Events:
Pat’s Steaks Sign Unveiling Event
[object Object],Awareness Building Campaign: Objectives & Strategies
Objectives & Strategies Forge customer relationships In order to attract repeat business Gain interest from local media in the Philadelphia area Increase awareness regionally $

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Ops Media

  • 1.  
  • 2. : : or Opis , (Latin: "Plenty") was roman fertility deity and earth-goddess. She later became the patroness of riches, abundance, and prosperity.
  • 3. Jeanette Diebold Manager, Multimedia Communications Corporate & Public Affairs Cephalon, Inc. Michelle Woolford Account Executive, Boyd Tamney Cross Nancy D’Argenio Public Relations Specialist Nemours/Alfred I. duPont Hospital for Children Vanessa Pollini Marketing Coordinator The Graham Company :
  • 4. resents The Colors of Corian ® : A Philly PR Plan
  • 6. Overall Objectives Gain interest from local media in the Philadelphia area Forge customer relationships in order to attract repeat business Increase awareness regionally Drive A&D community to the studio with live viable projects with specification opportunities $ Increase sales in the Philadelphia area
  • 7.
  • 9. Message Development For A&D Community Corian can shape your world. Let the DuPont Corian Design Studio show you the myriad ways Corian can innovate, enhance, and complement your designs. For property owners and homeowners Corian can shape your world. Corian doesn’t just do countertops. Come to the DuPont Corian Design Studio and see the many ways Corian can complete your home designs.
  • 10.
  • 11.
  • 12. Pat’s Steaks Sign Unveiling Event
  • 13.
  • 14. Objectives & Strategies Forge customer relationships In order to attract repeat business Gain interest from local media in the Philadelphia area Increase awareness regionally $