Helen Jones has nearly 20 years of experience in creative roles across advertising, experiential, filmmaking and more. She creates strategic and integrated campaigns that work across various channels. Her skills include idea generation, directing filmed content, copywriting, art directing, team leadership, and building client relationships. Her experience includes roles as Creative Director at Shelter, Associate Creative Director at Rufus Leonard, and other freelance and permanent creative roles at various agencies.

1. Helen Jones – Creative
M – 07812 555283 E – aitchyjones@gmail.com
Website – helenjonescreative.wordpress.com
I’m a creative thinker with nearly 20 years experience in advertising,
experiential and film making. I create big ideas with strong strategic thinking
that work across all relevant channels. I have vast creative experience from
creating fully integrated campaigns to producing experiential pieces and more
recently directing Virtual Reality films. Whether I’m producing award-winning
work or pitch winning ideas, strong creative thinking is at the heart of
everything I do.
Core skills
• Idea generation
• Creating fully integrated campaigns that work across all channels
including Print, Experiential, Film, VR, Digital and Social
• Directing filmed content and commercials
• Copywriting
• Art directing photography and moving image
• Leading and motivating a team
• Strategic thinking
• Building and developing long lasting client relationships
• Creating and developing big brands
Employment history
Creative Director : Shelter 2015 - Present
I’ve successfully set up an in-house agency to produce all Shelter
communications. The standard of in-house creativity has been raised
significantly and we now deal with all areas of communications including print,
TV, experiential, digital and social media.
Associate Creative Director : Rufus Leonard 2008 – 2015
During my time at Rufus I produced multi-award winning work for their clients,
working across all creative channels - including print, film, experiential and
digital. I ran the advertising account for Lloyds and Bank of Scotland and
acted as creative advisor on Premier Inn and Rias. I helped win many pitches
including Odeon, Premier Inn, Save the Children and Fight for Sight. I was
also in charge of agency ‘inspiration’, running weekly inspiration workshops
and brainstorms.

2. Freelance Senior Creative 2005 – 2008
I spent several years freelancing as a creative thinker and film maker. I
worked for many creative agencies including 4 Creative, Cunning, Isobel,
Devilfish online, Rufus Leonard and Shelter.
Freelance Director 2002 – 2005
I decided to change craeer path for a few years and started directing
commercials, short documentaries and pop promos for clients including
National lottery, Discovery Channel, Cancer Research UK and Sony music. I
was represented by Godmans and Mad Cow films. Although I’m no longer a
full time director, I still often direct for many of my clients.
Creative Lead : Fold 7 1998 -2002
I helped set up the advertising arm of Fold 7. When I joined they were mainly
a design agency but within the first year I’d managed to win a vast number of
new advertising clients including Virgin Music, Firetrap, Sony and Ministry of
Sound. Our Firetrap work went on to be multi award winning.
Senior Art Director : CDP Travis Sully 1998 -2001
At CDP I worked on a number of very creative accounts including G-Shock,
Selfridges and London Zoo and I also produced award winning work for Air
New Zealand.
Art director : Grey London 1993 -1998
I started my career at Grey cutting my teeth on clients such as Oxy, Lenor,
Fairy, National Eczema Society, Allied Dunbar, Bacardi, Galaxy, Emirates,
Lee Jeans, Cover Girl and Starburst. During my time here I won several
awards for my work on Remington and The National Eczema Society.
.