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The Ultimate Guide to Startup Marketing
The document provides a comprehensive guide on startup marketing, emphasizing the need for a solid foundation, such as choosing a niche market, defining success, and setting up core metrics. It highlights that traditional marketing strategies may not work for startups due to limited resources, advocating a blend of content marketing and public relations. Core metrics should be measurable and focused on customer acquisition to assess growth and effectiveness.
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The Ultimate Guide to Startup Marketing
- 1. presents The Ultimate Guideto Startup Marketing Friday, December 20, 13
- 2. Table of Contents Foundation SocialMedia Startup PR ● Choosing a market ● Choosing social media networks ● Craft meaningful position statements ● Defining success ● Defining the best times to post ● Define your startup sensitivities ● Defining keywords ● Using a keyword list ● Identifying writers for a media list ● Setting core metrics ● Creating & using an influencer list ● Creating a press kit ● Estimating a conversion rate ● Setting up a blog ● Reaching out to journalist Slides 17-19 Test and Iterate Slides 20-23 Best Practices ● Creating a topic list ● Setting up analytics tools ● Sell the solution ● Knowing what content to publish ● Measuring against benchmarks ● Have a compelling story ● Guest blogging ● Brainstorming creative new ideas ● Use all your resources Slides 1-6 Slides 7-11 Slides 12-16 ● Setting a budget Content creation ● Capturing emails Friday, December 20, 13 Slides 24-27
- 3. Startup Marketing is aWhole Different Science “Build it and they will come” doesn’t work Those overnight success stories are often the result of years of hard work. Startup marketing is challenging because of limited resources (Time, money, or talent.) Every effort, no matter how small, must be flawlessly executed. Traditional strategies don’t always work. The secret is combining the right channels: Content marketing and PR. Friday, December 20, 13
- 4. Foundation Before you startlaying bricks you need a solid foundation. Learn how to choose a market, define keywords, define success and set a budget. Friday, December 20, 13
- 5. Choosing a Market Onlya small portion of the population is interested in your product. You
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- 10. everyone You waste timeand money by trying to market to everyone. Identify a niche target market and focus on just them. Friday, December 20, 13
- 11. How Do YouChoose a Market? 1. Market Size - Who are you targeting and how many potential customers are there? 2. Market Wealth - Does this target have money to spend on your product? 3. Market Competition - Is the market saturated with competitors? 4. Value Proposition - Is your value proposition unique enough to cut through the noise? What are your differentiators? Friday, December 20, 13
- 12. Defining Success Success isdifferent for every startup. Define your idea of success early and rigidly. Make sure your team and partners understand your definition of success. Stay consistent each month. Pick a definition and commit to it. Friday, December 20, 13 Success
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- 30. Setting Core Metrics Coremetrics should be measurable and specific. Use highly valuable metrics based on your customer acquisition funnel. Only measure what matters! Focus on your KPI’s. TIP: record baseline metrics as soon as you start so you can easily determine growth and what’s working/what’s not. Friday, December 20, 13 Vanity
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