2. Table of Contents
Introduction
Diversity Managment
Background on Apple
Apple Video Clip
Diversity Management characteristics from the clip
Ethnicity and Globalization
Race
Gender
Conclusion
3. Diversity Management
History of Diversity Management
“Recognition and valorization of individual differences”
Developing an inclusive culture
Acheiving unity through Diversity
4. Background on Apple Inc.
Founded by Steve Jobs and Steve Wozniak, incoporated in 1977
Multinaitonal company that creates consumer electronics, personal computers,
servers, and computer softwares
Apple’s product and services includes: iPad, iPhones, Mac, iPod, Apple Watch,
Apple TV, iPhone OS (iOS), iCloud, Apple Pay
According to Financial Times, as of June 2015, they were the largest publicly
5.
6. From the Clip….
We have been collective of indiviuals
Diverse Background share a common goal: To
make a difference
Admire and Respect individuality
“Inclusion inspires Innovation” (Apple, 2016)
7. Ethnicity and Globalization
The workplace has changed
Apple is facing challenges from all over the world, therefore diversity
management is very important.
“We want Apple to be a reflection of the world around us” (Apple, 2016)
Ethnicity
Ethnicity means a group of people that share similar cultural pracitces,
perspectives, and backgrounds.
8. Ethnicity and Globalization (Cont)
Diversity Network Associations (DNAs) have existed in a long time. DNAs are
groups that allow employees to find connections, sense of belonging, and
supports.
African American Employee Association
Agnostic Community at Apple
Amigos@Apple
Apple Asian Association
Apple Christian Fellowship
Apple Indian Association
13. Conclusion
Apple is a company with different diversity from race, ethnicity, gender, and
sexual orientation. Apple values individualistic distinction and inclusion in
order to achieve greater goals.
“Diversity is more than any one gender, race, or ethnicity. It’s richly
representative of all people, all backgrounds, and all perspectives. It is the
entire human experience” - Denise Young Smith, Apple VP of World Wide
Human Resources
14. References
Apple. (2016). Inclusion & Diversity. [online] Available at:
http://www.apple.com/diversity/ [Accessed 29 Nov. 2016].
Campbell, C. and Collins, D. (2015). Diversity Management Skill. 1st ed. New
York: Delve Publishing LLC, p.14.
Forbes.com. (2013). Diversity Management - Forbes. [online] Available at:
http://www.forbes.com/sites/glennllopis/2011/06/13/diversity-management-is-the-
key-to-growth-make-it-authentic/#5b7f58aa6248 [Accessed 30 Nov. 2016].
Editor's Notes
Diversity management can be understood as a historically situated concept. As a concept, Diversity management appeared and gained momentum in the USA in the mid-1980s. Diversity management can be defined as “Recognition and valorization of individual differences”. It is referred to as the key to growth in today’s fiercely competitive global marketplace. Thus in order to develop an inclusive culture, organizations that wish to seek global market relevancy and influence must embrace diversity – in how they think, act and innovate. Another thing organizations must understand is that diversity isn’t just about “making the numbers”, but rather how an organization treats its people authentically down to the roots of its core business model and ethics. Once diversity is embraced and recognized, a sense og unity is formed, resulting in a more comfortable working environment, allowing all employees to put unique value into their work
What do you think about the video?
From the clip, we picked up something that stood out to us.
First, the Apple recognize individulism
Then it united different individual by sharing a common goal
Then it mentions what individuality means to Apple
Conclusion: Inclusion inspires innovation.
It not only creates a postive company image, it also attacts talented individuals from all over the world to work for Apple
The work place has changed, the world has changed. Now, we are working globally. Therefore, company such as Apple will face different challenges from all over the world. Apple realize that and focus a lot on diversity management. The first thing we are going to look at is the ehtnicity. Ethnicity means a group of people that share similar cultural pracitces, perspectives, and backgrounds. So it does not neccessary has to do with race, it can be religion, where are you from, who are you grow up with.
DNAs have existed in a long time. Apple wants its employees to feel comfortable, supportive, and connected with others. The groups are very diverse from race (Asian, African American, Amigos) and religion ( Chrisitan, Muslims, Jewish) In addition, Apple also emphasize on LGBT’s right. The effort that Apple has put into Diversity Management would make every employees welcome and comfortable to work in the environment.
This is the graph that shows the new hires minorities in United States. The greyish line represent the current employees in Apple and the orange line represents the incoming employees. From the graph, it clearly shows that Apple has progressively increase its diversity by hiring different minorites into the group. In fact 54% of new employees are minorities. This indicates that Apple has put in effort to try to make its company to be more diverse.
Data from Apple (http://www.apple.com/diversity/) showing the percentage of different races employed overall in Apple. In 2014,
Observation of female hirings
Steady Increase of hiring women
Low but increasing
Male vs. Female Employees worldwide
Criticism
Although female employment has steadily increased, globally, Apple still have a lot of work to do, as Male employment still overwhelmingly outweighs female employment.
