Boardvote is an engagement and analytical platform for public companies that aims to address the needs of both public companies and investors. It provides direct engagement between management and investors, increased transparency, and reliable investment opportunities. The platform distributes press releases and SEC filings through social media and newswires, generates press releases to control information quality and flow, and monitors investor engagement on each release. It offers public companies visibility, ability to measure engagement, exposure through content, and engagement with investors. For users, it provides reliable information access, investment opportunities, and direct access and interaction with company management.
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The Team
Umar AbdulHamid
• Co-Founder and CEO
• More than 20 years of corporate experience at C-level and Board member in
public companies
• Experience in managing public companies like QSR Holdings, KFC Holdings,
and Reed Group Holdings
• Harvard Business School (OPM 35), Chicago Business School (Booth)
Faruq Marican
• Co-Founder and Chief Product Developer
• FINRA Series 7 & 63
• Indiana University
Ulugbev Dzhuraboev
• Developer
• More than 10 years of experience in web development
• PHP expert
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Confidential
Why Boardvote?
Problem Boardvote Solution
1. Need direct engagement with
management of companies
2. Dire need of transparency from
public companies
3. Lack of reliable investment
opportunity
1. Lack of visibility
2. No clear measurement of on IR
activities
3. Lack followings from investors
community
4. Less control on flow and quality of
information on social media
Investors…
Public Company…….
Distribution of Press Releases & SEC Filings To
Major Social Media & Newswire
Generate Press Release To Control Information
Quality and Flow
Direct Engagement With Investors To Increase
Transparency & Visibility
Monitoring of Investor Followings on Every Press
Release & SEC Filing
Analytics on Impact on Company’s Share Price &
Volumes from Specific Press Release
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Addressing The Needs of Public Company
We take the best
from Social
Media…
…IR…
Current OfferNeeds
• Reach/Visibility
• Virality
• Sharing
• Interaction
• Financial updating
• PR exposure
• Two-way communication
• Controlled content
• Monitoring & analysis
• Web conferencing
• Q&As
• Non material information
Announcement
• Proxy Solicitation
… and add our own
innovative features
Social media IR firms
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New Features
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Value Proposition for Public Company
Visibility
Measuring
Engagement
Control
Management of company has complete
control on content quality and flow of
reliable information
Traffic monitoring, and measure
effectiveness of its social media IR activities
Exposure through content generation and
social media distribution
Engagement with and followings by
investors community
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Value Proposition for User
Information
Opportunity
Access
Interaction
Ability to engage directly and pose
queries to management of company
Investment opportunity based on
informed decision
Real-time & reliable information
directly from the company
Direct access to company’s
management
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Confidential
Competitive Advantage
Boardvote offers greater value to public companies and users as
compared to its competitors
News Feed
Distribution
Generate Press
Release
Engagement Tracking Analytics
Boardvote YES YES YES YES YES
Stockr.com NO NO YES NO NO
Equities.com NO NO YES NO NO
Media
Companies
YES YES NO NO NO
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Confidential
Addressable Market
The US stock market counts around 19,000 companies and spent around $3.0
Billion annually in Investor Relations and Media spending.
US Stock Market* US Investor Relations and Media Spending**
Sources: (*) Capital IQ, December 5th, 2013; (**) IR Insight, 2011.
$ 3.0 Bn annually
NYSE
$1.6 Bn
NASDAQ
$1.4 Bn
Mega Caps 8%
Large Caps
22%
Mid Caps
25%
Small Caps
45%
By listing By Market Cap
18,715 public companies
• >10Bn Large Caps
• 2Bn-10Bn Mid Caps
• 300M-2Bn Small Caps
• 50M-300M Micro Caps
• <50M Nano Caps
426
961
1,849
1,818
13,661
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Current System
• Most Large Cap companies usually deal directly with third party providers for
their Financial Communication and engage internal IR team
• Others would delegate this task to an IR firm, which then outsource some of its
services to third party service providers
Listed Company
IR Firm
• Advisory on
communication
strategy
• Content
• Access to
distribution
channels
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Listed Company
Third Party
• Press Releases
• Road shows
• Investor
Conferences
• 1-on-1 meetings
• Website, email
blasts
• Etc.
1Large Caps
1
Mid/Small/Micro
Caps
2
Sources: Interviews
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Why Use Boardvote
Legal framework
2
Technological
environment
1
SEC Ruling, April 2013
• Allows listed companies to communicate via social media platform to announce key
information in compliance with Regulation Fair Disclosure (Regulation FD) so long as
investors have been alerted about which social media will be used to disseminate such
information
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Product Offerings Model
Basic features
- Set-up -
• Set-up the company’s platform
o Page creation
o Profile/background
o Library: press releases, reports, videos, etc.
o Equity Research following (if any coverage)
• 1-time Engagement Conference with users/investors
• Interactive Q&As posted on the platform
• Non-material information Announcements on the platform (cost
saving for companies making press releases)
Specific features
- Add-ons -
• Q&A Conferences – Sector/Industry Specific (Q&A session)
• Analysis on Press Release, SEC Filing and other Investor
Relations activities on social media
• Live Web conferences (camera+voice OR slides +voice)
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Set-up fee: $1,000
Monthly Subscription: $499
per month
Fees: Ranges from $200 to
$500 per usage
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Boardvote will primarily target smaller market cap (between $10m to $2b)
companies which typically use agencies to handle their IR needs
US Stock Market Breakdown
($)*
Sources: (*) Capital IQ, December 5th, 2013, (**) interviews.
Potential Market
Size ($)
Average IR spend ($)**
300k-500k
150k-250k
100k-150k
50k-100k
5k-50k
na
• >10Bn Large Caps
• 2Bn-10Bn Mid Caps
• 300M-2Bn Small Caps
• 50M-300M Micro Caps
• 10M-50M Nano Caps A
• 1M-10M Nano Caps B
• 0-1M Nano Caps C
1M
680M
580M
530M
380M
50M
na
780M
Outsourced IR
Level**
Average
High
High
High
Average
Low
Low
Segmentation and Targeting
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Client Acquisition Strategy
• Boardvote intends to piggy back on IR firms offering services to listed companies and
avoid bypassing the IR eco-system
• We plan to offer wholesale packages at a discount rate for the first 100 companies, and
charge full price thereupon
Portfolio companies
• IR firms control most, if not all, of the
market
• They want more services for the clients
• Average portfolio: 30 companies
• Create sales
momentum and
networking effect
Engage with IR
firms
• Test & Fix
• Get traction
• Minimal pricing for
first 100 clients
Offer group
packages
• Start regular billing
Add individual packages
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Model
Plan
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User Acquisition Strategy
• Blogs
• Twitter
• StockTwits
• Announcements on major news
media when joining BV and events
• Newsletters
• Events
• CPC/CPA/CPL/CPM
• Content Marketing
• Email Marketing
Marketing and advertising Social Media
SEO & SEM
Distribution
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Boardvote’s long term strategy is to grow through strengthening of its features, targeting
companies beyond small caps, expanding its market beyond the US, and widening its
media distribution through integration and interfacing with them
•Targeting mid cap and large cap
companies
•Extending to pre-IPO firms
•London
•Singapore
•Hong Kong
• Web conference tool
• Cast wider network of media
distribution channels
• Interface and integrate with other
social media platform
Media reach
Core target expansion
Additional features
Geographic expansion
Long Term Strategy and Identified Growth Vectors
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Achievements
• Boardvote is generating interest from IR firms and listed companies
• It has been generating traction and has had about 600,000 unique visitors, without any
marketing
Technology
• Site is live
• Product is late beta stage
• Site is interfaced with primary data source and integrated with Stocktwits
and Twitter
Traction - users*
Traction - Users
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Total visits: 1,034,714
Bounce rate: 0.73%
Total Unique visits: 597,296 Pages/visit: 2.66
Average monthly visits: 45,000
Total Page-views: 2,751,962
Note: (*) Google Analytics Jan-Dec 2013
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• To raise $500K
(Seed)
2019201720162015 2018
Timeline Projection
• To build tracking
and analytic tools
on the platform
Use of Funds:
• Development
Works - $260k
• Marketing - $30k
• Payroll - $200k
• To raise $3.0m
(Series A)
• 138 clients
Fund Raising
Work-in Progress
• 823 clients
• Revenues: $5.3m
• EBITDA: ($1.3m)
• 2,564 clients
• Revenues: $20m
• EBITDA: $11.9m
• 5,764 clients
• Revenues: $48.8m
• EBITDA: $39.4m