SlideShare a Scribd company logo
1 of 20
1
Engagement and Analytical Platform
for Public Companies
2
Confidential
The Team
Umar AbdulHamid
• Co-Founder and CEO
• More than 20 years of corporate experience at C-level and Board member in
public companies
• Experience in managing public companies like QSR Holdings, KFC Holdings,
and Reed Group Holdings
• Harvard Business School (OPM 35), Chicago Business School (Booth)
Faruq Marican
• Co-Founder and Chief Product Developer
• FINRA Series 7 & 63
• Indiana University
Ulugbev Dzhuraboev
• Developer
• More than 10 years of experience in web development
• PHP expert
3
Confidential
Why Boardvote?
Problem Boardvote Solution
1. Need direct engagement with
management of companies
2. Dire need of transparency from
public companies
3. Lack of reliable investment
opportunity
1. Lack of visibility
2. No clear measurement of on IR
activities
3. Lack followings from investors
community
4. Less control on flow and quality of
information on social media
Investors…
Public Company…….
Distribution of Press Releases & SEC Filings To
Major Social Media & Newswire
Generate Press Release To Control Information
Quality and Flow
Direct Engagement With Investors To Increase
Transparency & Visibility
Monitoring of Investor Followings on Every Press
Release & SEC Filing
Analytics on Impact on Company’s Share Price &
Volumes from Specific Press Release
4
Confidential
Addressing The Needs of Public Company
We take the best
from Social
Media…
…IR…
Current OfferNeeds
• Reach/Visibility
• Virality
• Sharing
• Interaction
• Financial updating
• PR exposure
• Two-way communication
• Controlled content
• Monitoring & analysis
• Web conferencing
• Q&As
• Non material information
Announcement
• Proxy Solicitation
… and add our own
innovative features
Social media IR firms
+
+
+
+
-
-
-
-
-
-
+
+
+
+
-
-
-
-
-
-
-
-
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
New Features
5
Confidential
Value Proposition for Public Company
Visibility
Measuring
Engagement
Control
Management of company has complete
control on content quality and flow of
reliable information
Traffic monitoring, and measure
effectiveness of its social media IR activities
Exposure through content generation and
social media distribution
Engagement with and followings by
investors community
1 2
34
6
Confidential
Value Proposition for User
Information
Opportunity
Access
Interaction
Ability to engage directly and pose
queries to management of company
Investment opportunity based on
informed decision
Real-time & reliable information
directly from the company
Direct access to company’s
management
1 2
34
7
Confidential
Competitive Advantage
Boardvote offers greater value to public companies and users as
compared to its competitors
News Feed
Distribution
Generate Press
Release
Engagement Tracking Analytics
Boardvote YES YES YES YES YES
Stockr.com NO NO YES NO NO
Equities.com NO NO YES NO NO
Media
Companies
YES YES NO NO NO
8
Confidential
Strategic Partnerships
BoardVote builds strategic partnership with value-add tools and integrate their
API creating a powerful platform and high barrier to entry for competitors
9
Confidential
Addressable Market
The US stock market counts around 19,000 companies and spent around $3.0
Billion annually in Investor Relations and Media spending.
US Stock Market* US Investor Relations and Media Spending**
Sources: (*) Capital IQ, December 5th, 2013; (**) IR Insight, 2011.
$ 3.0 Bn annually
NYSE
$1.6 Bn
NASDAQ
$1.4 Bn
Mega Caps 8%
Large Caps
22%
Mid Caps
25%
Small Caps
45%
By listing By Market Cap
18,715 public companies
• >10Bn Large Caps
• 2Bn-10Bn Mid Caps
• 300M-2Bn Small Caps
• 50M-300M Micro Caps
• <50M Nano Caps
426
961
1,849
1,818
13,661
10
Confidential
Current System
• Most Large Cap companies usually deal directly with third party providers for
their Financial Communication and engage internal IR team
• Others would delegate this task to an IR firm, which then outsource some of its
services to third party service providers
Listed Company
IR Firm
• Advisory on
communication
strategy
• Content
• Access to
distribution
channels
2 3
1’
Listed Company
Third Party
• Press Releases
• Road shows
• Investor
Conferences
• 1-on-1 meetings
• Website, email
blasts
• Etc.
1Large Caps
1
Mid/Small/Micro
Caps
2
Sources: Interviews
11
Confidential
Why Use Boardvote
Legal framework
2
Technological
environment
1
SEC Ruling, April 2013
• Allows listed companies to communicate via social media platform to announce key
information in compliance with Regulation Fair Disclosure (Regulation FD) so long as
investors have been alerted about which social media will be used to disseminate such
information
12
Confidential
Boardvote Features
Thousands of Listed Companies
Millions of Investors
Distribution (P&/Filings) Engagement/Q&As
Monitoring
Press Released
Analytics
Web conferencing
13
Confidential
Product Offerings Model
Basic features
- Set-up -
• Set-up the company’s platform
o Page creation
o Profile/background
o Library: press releases, reports, videos, etc.
o Equity Research following (if any coverage)
• 1-time Engagement Conference with users/investors
• Interactive Q&As posted on the platform
• Non-material information Announcements on the platform (cost
saving for companies making press releases)
Specific features
- Add-ons -
• Q&A Conferences – Sector/Industry Specific (Q&A session)
• Analysis on Press Release, SEC Filing and other Investor
Relations activities on social media
• Live Web conferences (camera+voice OR slides +voice)
1
2
Set-up fee: $1,000
Monthly Subscription: $499
per month
Fees: Ranges from $200 to
$500 per usage
14
Confidential
Boardvote will primarily target smaller market cap (between $10m to $2b)
companies which typically use agencies to handle their IR needs
US Stock Market Breakdown
($)*
Sources: (*) Capital IQ, December 5th, 2013, (**) interviews.
Potential Market
Size ($)
Average IR spend ($)**
300k-500k
150k-250k
100k-150k
50k-100k
5k-50k
na
• >10Bn Large Caps
• 2Bn-10Bn Mid Caps
• 300M-2Bn Small Caps
• 50M-300M Micro Caps
• 10M-50M Nano Caps A
• 1M-10M Nano Caps B
• 0-1M Nano Caps C
1M
680M
580M
530M
380M
50M
na
780M
Outsourced IR
Level**
Average
High
High
High
Average
Low
Low
Segmentation and Targeting
15
Confidential
Client Acquisition Strategy
• Boardvote intends to piggy back on IR firms offering services to listed companies and
avoid bypassing the IR eco-system
• We plan to offer wholesale packages at a discount rate for the first 100 companies, and
charge full price thereupon
Portfolio companies
• IR firms control most, if not all, of the
market
• They want more services for the clients
• Average portfolio: 30 companies
• Create sales
momentum and
networking effect
Engage with IR
firms
• Test & Fix
• Get traction
• Minimal pricing for
first 100 clients
Offer group
packages
• Start regular billing
Add individual packages
1 2
Model
Plan
16
Confidential
User Acquisition Strategy
• Blogs
• Twitter
• StockTwits
• Announcements on major news
media when joining BV and events
• Newsletters
• Events
• CPC/CPA/CPL/CPM
• Content Marketing
• Email Marketing
Marketing and advertising Social Media
SEO & SEM
Distribution
17
Confidential
Boardvote’s long term strategy is to grow through strengthening of its features, targeting
companies beyond small caps, expanding its market beyond the US, and widening its
media distribution through integration and interfacing with them
•Targeting mid cap and large cap
companies
•Extending to pre-IPO firms
•London
•Singapore
•Hong Kong
• Web conference tool
• Cast wider network of media
distribution channels
• Interface and integrate with other
social media platform
Media reach
Core target expansion
Additional features
Geographic expansion
Long Term Strategy and Identified Growth Vectors
18
Confidential
Achievements
• Boardvote is generating interest from IR firms and listed companies
• It has been generating traction and has had about 600,000 unique visitors, without any
marketing
Technology
• Site is live
• Product is late beta stage
• Site is interfaced with primary data source and integrated with Stocktwits
and Twitter
Traction - users*
Traction - Users
1
3
2
Total visits: 1,034,714
Bounce rate: 0.73%
Total Unique visits: 597,296 Pages/visit: 2.66
Average monthly visits: 45,000
Total Page-views: 2,751,962
Note: (*) Google Analytics Jan-Dec 2013
19
• To raise $500K
(Seed)
2019201720162015 2018
Timeline Projection
• To build tracking
and analytic tools
on the platform
Use of Funds:
• Development
Works - $260k
• Marketing - $30k
• Payroll - $200k
• To raise $3.0m
(Series A)
• 138 clients
Fund Raising
Work-in Progress
• 823 clients
• Revenues: $5.3m
• EBITDA: ($1.3m)
• 2,564 clients
• Revenues: $20m
• EBITDA: $11.9m
• 5,764 clients
• Revenues: $48.8m
• EBITDA: $39.4m
20
Confidential
Contacts
Umar Abdulhamid
Co-Founder and CEO
BOARDVOTE Inc
+ 1 (917) 886-3348
umar@boardvote.com
www.boardvote.com

More Related Content

What's hot

Digital Marketing & Social Media Opportunities - Japan
Digital Marketing & Social Media Opportunities - JapanDigital Marketing & Social Media Opportunities - Japan
Digital Marketing & Social Media Opportunities - JapanAshley Spilak
 
‘Social Return’ Digital Strategy
‘Social Return’ Digital Strategy‘Social Return’ Digital Strategy
‘Social Return’ Digital StrategyJessica Jabr
 
Building World-Class Online Communities 2014 Liferay Conference
Building World-Class Online Communities 2014 Liferay ConferenceBuilding World-Class Online Communities 2014 Liferay Conference
Building World-Class Online Communities 2014 Liferay ConferenceLeader Networks
 
What is digital identity & it's future
What is digital identity & it's futureWhat is digital identity & it's future
What is digital identity & it's futurePrem Nath
 
Business case - National Bank of Canada
Business case - National Bank of CanadaBusiness case - National Bank of Canada
Business case - National Bank of CanadaRobert Powers
 
First Link Presentation English version
First Link Presentation English versionFirst Link Presentation English version
First Link Presentation English versionAgence First Link
 
(107) digital marketing emerging trends
(107) digital marketing emerging trends(107) digital marketing emerging trends
(107) digital marketing emerging trendsHariharanAmutha1
 
B2B Marketing Excellence Social Media Overview
B2B Marketing Excellence Social Media OverviewB2B Marketing Excellence Social Media Overview
B2B Marketing Excellence Social Media OverviewDana Theus
 
How to leverage B2B social networking with standard users seattle 2010
How to leverage B2B  social networking with standard users seattle 2010How to leverage B2B  social networking with standard users seattle 2010
How to leverage B2B social networking with standard users seattle 2010The Oren Group
 
How to leverage B2B social networking with standard seattle 2010
How to leverage B2B social networking with standard seattle 2010How to leverage B2B social networking with standard seattle 2010
How to leverage B2B social networking with standard seattle 2010The Oren Group
 
Leveraging Social Media for Business - By Gaurav Kapoor
Leveraging Social Media for Business - By Gaurav KapoorLeveraging Social Media for Business - By Gaurav Kapoor
Leveraging Social Media for Business - By Gaurav KapoorRegalix
 
Wealth Management: Traveling the Social Street to Influence Minds and Investm...
Wealth Management: Traveling the Social Street to Influence Minds and Investm...Wealth Management: Traveling the Social Street to Influence Minds and Investm...
Wealth Management: Traveling the Social Street to Influence Minds and Investm...Cognizant
 

What's hot (15)

Digital Marketing & Social Media Opportunities - Japan
Digital Marketing & Social Media Opportunities - JapanDigital Marketing & Social Media Opportunities - Japan
Digital Marketing & Social Media Opportunities - Japan
 
B2B Part II
B2B Part IIB2B Part II
B2B Part II
 
‘Social Return’ Digital Strategy
‘Social Return’ Digital Strategy‘Social Return’ Digital Strategy
‘Social Return’ Digital Strategy
 
Building World-Class Online Communities 2014 Liferay Conference
Building World-Class Online Communities 2014 Liferay ConferenceBuilding World-Class Online Communities 2014 Liferay Conference
Building World-Class Online Communities 2014 Liferay Conference
 
What is digital identity & it's future
What is digital identity & it's futureWhat is digital identity & it's future
What is digital identity & it's future
 
B2B Part III
B2B Part IIIB2B Part III
B2B Part III
 
Business case - National Bank of Canada
Business case - National Bank of CanadaBusiness case - National Bank of Canada
Business case - National Bank of Canada
 
First Link Presentation English version
First Link Presentation English versionFirst Link Presentation English version
First Link Presentation English version
 
(107) digital marketing emerging trends
(107) digital marketing emerging trends(107) digital marketing emerging trends
(107) digital marketing emerging trends
 
B2B Marketing Excellence Social Media Overview
B2B Marketing Excellence Social Media OverviewB2B Marketing Excellence Social Media Overview
B2B Marketing Excellence Social Media Overview
 
NIRI White Paper: Social Media Use in Investor Relations
NIRI White Paper: Social Media Use in Investor RelationsNIRI White Paper: Social Media Use in Investor Relations
NIRI White Paper: Social Media Use in Investor Relations
 
How to leverage B2B social networking with standard users seattle 2010
How to leverage B2B  social networking with standard users seattle 2010How to leverage B2B  social networking with standard users seattle 2010
How to leverage B2B social networking with standard users seattle 2010
 
How to leverage B2B social networking with standard seattle 2010
How to leverage B2B social networking with standard seattle 2010How to leverage B2B social networking with standard seattle 2010
How to leverage B2B social networking with standard seattle 2010
 
Leveraging Social Media for Business - By Gaurav Kapoor
Leveraging Social Media for Business - By Gaurav KapoorLeveraging Social Media for Business - By Gaurav Kapoor
Leveraging Social Media for Business - By Gaurav Kapoor
 
Wealth Management: Traveling the Social Street to Influence Minds and Investm...
Wealth Management: Traveling the Social Street to Influence Minds and Investm...Wealth Management: Traveling the Social Street to Influence Minds and Investm...
Wealth Management: Traveling the Social Street to Influence Minds and Investm...
 

Viewers also liked

งานคอม222
งานคอม222งานคอม222
งานคอม222win_apitchaya
 
Planejamento para uso_de_ti_cs_na_educacao
Planejamento para uso_de_ti_cs_na_educacaoPlanejamento para uso_de_ti_cs_na_educacao
Planejamento para uso_de_ti_cs_na_educacaoacondera
 
Top 8 travel sales consultant resume samples
Top 8 travel sales consultant resume samplesTop 8 travel sales consultant resume samples
Top 8 travel sales consultant resume samplestonychoper1305
 
Top 8 senior technical consultant resume samples
Top 8 senior technical consultant resume samplesTop 8 senior technical consultant resume samples
Top 8 senior technical consultant resume samplestonychoper1305
 
discurso de las redes sociales en el peru
discurso de las redes sociales en el peru discurso de las redes sociales en el peru
discurso de las redes sociales en el peru ldpj
 
BOOST EXPORT - Start with Brazil
BOOST EXPORT - Start with BrazilBOOST EXPORT - Start with Brazil
BOOST EXPORT - Start with BrazilPaula Coimbra
 
Entrada 3 tercera sesion listado de fuentes y reflexion
Entrada 3 tercera sesion listado de fuentes y reflexionEntrada 3 tercera sesion listado de fuentes y reflexion
Entrada 3 tercera sesion listado de fuentes y reflexionalejandrachan80
 
Evaluation of school magazine
Evaluation of school magazineEvaluation of school magazine
Evaluation of school magazineRhianna_1
 
El gerente y la gerencia sesion 3
El gerente y la gerencia sesion 3El gerente y la gerencia sesion 3
El gerente y la gerencia sesion 3Javier Piñero
 

Viewers also liked (15)

งานคอม222
งานคอม222งานคอม222
งานคอม222
 
Internet
InternetInternet
Internet
 
Planejamento para uso_de_ti_cs_na_educacao
Planejamento para uso_de_ti_cs_na_educacaoPlanejamento para uso_de_ti_cs_na_educacao
Planejamento para uso_de_ti_cs_na_educacao
 
Silabo 1
Silabo 1Silabo 1
Silabo 1
 
Samsa Libros
Samsa LibrosSamsa Libros
Samsa Libros
 
Top 8 travel sales consultant resume samples
Top 8 travel sales consultant resume samplesTop 8 travel sales consultant resume samples
Top 8 travel sales consultant resume samples
 
Bleu Store
Bleu StoreBleu Store
Bleu Store
 
Top 8 senior technical consultant resume samples
Top 8 senior technical consultant resume samplesTop 8 senior technical consultant resume samples
Top 8 senior technical consultant resume samples
 
discurso de las redes sociales en el peru
discurso de las redes sociales en el peru discurso de las redes sociales en el peru
discurso de las redes sociales en el peru
 
Clase1
Clase1Clase1
Clase1
 
BOOST EXPORT - Start with Brazil
BOOST EXPORT - Start with BrazilBOOST EXPORT - Start with Brazil
BOOST EXPORT - Start with Brazil
 
Entrada 3 tercera sesion listado de fuentes y reflexion
Entrada 3 tercera sesion listado de fuentes y reflexionEntrada 3 tercera sesion listado de fuentes y reflexion
Entrada 3 tercera sesion listado de fuentes y reflexion
 
Dtp 165 grupo 5
Dtp 165 grupo 5Dtp 165 grupo 5
Dtp 165 grupo 5
 
Evaluation of school magazine
Evaluation of school magazineEvaluation of school magazine
Evaluation of school magazine
 
El gerente y la gerencia sesion 3
El gerente y la gerencia sesion 3El gerente y la gerencia sesion 3
El gerente y la gerencia sesion 3
 

Similar to Public Company Engagement and Analytics Platform

Social Media Strategies for Reaching Investors
Social Media Strategies for Reaching InvestorsSocial Media Strategies for Reaching Investors
Social Media Strategies for Reaching InvestorsOTC Markets Group Inc.
 
LinkedIn for tech marketers
LinkedIn for tech marketersLinkedIn for tech marketers
LinkedIn for tech marketersTony Weinberg
 
Equity Crowdfunding- How to Execute a Successful Equity Fundraising Campaign
Equity Crowdfunding- How to Execute a Successful Equity Fundraising CampaignEquity Crowdfunding- How to Execute a Successful Equity Fundraising Campaign
Equity Crowdfunding- How to Execute a Successful Equity Fundraising CampaignCrowdonomic
 
CRO Partnering Presentation -Mentus (Nov 2013)
CRO Partnering Presentation -Mentus (Nov 2013)CRO Partnering Presentation -Mentus (Nov 2013)
CRO Partnering Presentation -Mentus (Nov 2013)mwright1
 
2016 - Ivy Worldwide Overview and Capabilies
2016 - Ivy Worldwide Overview and Capabilies2016 - Ivy Worldwide Overview and Capabilies
2016 - Ivy Worldwide Overview and CapabiliesGWNelson
 
Helping Local Marketers Sell, Partner and Evolve in 2014
Helping Local Marketers Sell, Partner and Evolve in 2014Helping Local Marketers Sell, Partner and Evolve in 2014
Helping Local Marketers Sell, Partner and Evolve in 2014Localogy
 
Telerx Social Media Presentation (Ext) Nov 09
Telerx Social Media Presentation (Ext) Nov 09Telerx Social Media Presentation (Ext) Nov 09
Telerx Social Media Presentation (Ext) Nov 09mle1953
 
Tubular DealMaker - Analytics for Sponsored Video Content
Tubular DealMaker -  Analytics for Sponsored Video ContentTubular DealMaker -  Analytics for Sponsored Video Content
Tubular DealMaker - Analytics for Sponsored Video ContentTubular Labs
 
Burton-Taylor Media Intelligence Buyer's Guide - Cision Communications Cloud
Burton-Taylor Media Intelligence Buyer's Guide - Cision Communications CloudBurton-Taylor Media Intelligence Buyer's Guide - Cision Communications Cloud
Burton-Taylor Media Intelligence Buyer's Guide - Cision Communications CloudLinda Makarov
 
Content Marketing Workshop - FinanceConnect:13
Content Marketing Workshop - FinanceConnect:13Content Marketing Workshop - FinanceConnect:13
Content Marketing Workshop - FinanceConnect:13LinkedIn
 
A Whole New Approach to Audiences in Today’s Privacy Landscape
A Whole New  Approach to Audiences in Today’s Privacy LandscapeA Whole New  Approach to Audiences in Today’s Privacy Landscape
A Whole New Approach to Audiences in Today’s Privacy LandscapeTinuiti
 
FundLinked Investor Pitchdeck
FundLinked Investor PitchdeckFundLinked Investor Pitchdeck
FundLinked Investor PitchdeckMichael Herlache
 
ClientSummit2010_SocialBodyWorkshop
ClientSummit2010_SocialBodyWorkshopClientSummit2010_SocialBodyWorkshop
ClientSummit2010_SocialBodyWorkshopRazorfish
 
Ready, Set, Launch! Using Social Media to Improve Product and Service Launches
Ready, Set, Launch! Using Social Media to Improve Product and Service LaunchesReady, Set, Launch! Using Social Media to Improve Product and Service Launches
Ready, Set, Launch! Using Social Media to Improve Product and Service LaunchesGleanster Research
 
Digital IR Communications
Digital IR CommunicationsDigital IR Communications
Digital IR CommunicationsComprend
 
Digital IR Communications
Digital IR CommunicationsDigital IR Communications
Digital IR CommunicationsComprend
 
Unlocking Scale Through Pricing
Unlocking Scale Through PricingUnlocking Scale Through Pricing
Unlocking Scale Through PricingOpenView
 
Payments innovation index
Payments innovation indexPayments innovation index
Payments innovation indexPYMNTS.com
 

Similar to Public Company Engagement and Analytics Platform (20)

Social Media Strategies for Reaching Investors
Social Media Strategies for Reaching InvestorsSocial Media Strategies for Reaching Investors
Social Media Strategies for Reaching Investors
 
LinkedIn for tech marketers
LinkedIn for tech marketersLinkedIn for tech marketers
LinkedIn for tech marketers
 
Equity Crowdfunding- How to Execute a Successful Equity Fundraising Campaign
Equity Crowdfunding- How to Execute a Successful Equity Fundraising CampaignEquity Crowdfunding- How to Execute a Successful Equity Fundraising Campaign
Equity Crowdfunding- How to Execute a Successful Equity Fundraising Campaign
 
CRO Partnering Presentation -Mentus (Nov 2013)
CRO Partnering Presentation -Mentus (Nov 2013)CRO Partnering Presentation -Mentus (Nov 2013)
CRO Partnering Presentation -Mentus (Nov 2013)
 
2016 - Ivy Worldwide Overview and Capabilies
2016 - Ivy Worldwide Overview and Capabilies2016 - Ivy Worldwide Overview and Capabilies
2016 - Ivy Worldwide Overview and Capabilies
 
Helping Local Marketers Sell, Partner and Evolve in 2014
Helping Local Marketers Sell, Partner and Evolve in 2014Helping Local Marketers Sell, Partner and Evolve in 2014
Helping Local Marketers Sell, Partner and Evolve in 2014
 
Telerx Social Media Presentation (Ext) Nov 09
Telerx Social Media Presentation (Ext) Nov 09Telerx Social Media Presentation (Ext) Nov 09
Telerx Social Media Presentation (Ext) Nov 09
 
Tubular DealMaker - Analytics for Sponsored Video Content
Tubular DealMaker -  Analytics for Sponsored Video ContentTubular DealMaker -  Analytics for Sponsored Video Content
Tubular DealMaker - Analytics for Sponsored Video Content
 
Burton-Taylor Media Intelligence Buyer's Guide - Cision Communications Cloud
Burton-Taylor Media Intelligence Buyer's Guide - Cision Communications CloudBurton-Taylor Media Intelligence Buyer's Guide - Cision Communications Cloud
Burton-Taylor Media Intelligence Buyer's Guide - Cision Communications Cloud
 
Content Marketing Workshop - FinanceConnect:13
Content Marketing Workshop - FinanceConnect:13Content Marketing Workshop - FinanceConnect:13
Content Marketing Workshop - FinanceConnect:13
 
A Whole New Approach to Audiences in Today’s Privacy Landscape
A Whole New  Approach to Audiences in Today’s Privacy LandscapeA Whole New  Approach to Audiences in Today’s Privacy Landscape
A Whole New Approach to Audiences in Today’s Privacy Landscape
 
FundLinked Investor Pitchdeck
FundLinked Investor PitchdeckFundLinked Investor Pitchdeck
FundLinked Investor Pitchdeck
 
ClientSummit2010_SocialBodyWorkshop
ClientSummit2010_SocialBodyWorkshopClientSummit2010_SocialBodyWorkshop
ClientSummit2010_SocialBodyWorkshop
 
4.14.15
4.14.154.14.15
4.14.15
 
Ready, Set, Launch! Using Social Media to Improve Product and Service Launches
Ready, Set, Launch! Using Social Media to Improve Product and Service LaunchesReady, Set, Launch! Using Social Media to Improve Product and Service Launches
Ready, Set, Launch! Using Social Media to Improve Product and Service Launches
 
Digital IR Communications
Digital IR CommunicationsDigital IR Communications
Digital IR Communications
 
Digital IR Communications
Digital IR CommunicationsDigital IR Communications
Digital IR Communications
 
Unlocking Scale Through Pricing
Unlocking Scale Through PricingUnlocking Scale Through Pricing
Unlocking Scale Through Pricing
 
Payments innovation index
Payments innovation indexPayments innovation index
Payments innovation index
 
New Marketing Trends: Are You Missing Out?
New Marketing Trends: Are You Missing Out?New Marketing Trends: Are You Missing Out?
New Marketing Trends: Are You Missing Out?
 

Recently uploaded

Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
Islamabad Escorts | Call 03274100048 | Escort Service in Islamabad
Islamabad Escorts | Call 03274100048 | Escort Service in IslamabadIslamabad Escorts | Call 03274100048 | Escort Service in Islamabad
Islamabad Escorts | Call 03274100048 | Escort Service in IslamabadAyesha Khan
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Serviceankitnayak356677
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 

Recently uploaded (20)

Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
Islamabad Escorts | Call 03274100048 | Escort Service in Islamabad
Islamabad Escorts | Call 03274100048 | Escort Service in IslamabadIslamabad Escorts | Call 03274100048 | Escort Service in Islamabad
Islamabad Escorts | Call 03274100048 | Escort Service in Islamabad
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 

Public Company Engagement and Analytics Platform

  • 1. 1 Engagement and Analytical Platform for Public Companies
  • 2. 2 Confidential The Team Umar AbdulHamid • Co-Founder and CEO • More than 20 years of corporate experience at C-level and Board member in public companies • Experience in managing public companies like QSR Holdings, KFC Holdings, and Reed Group Holdings • Harvard Business School (OPM 35), Chicago Business School (Booth) Faruq Marican • Co-Founder and Chief Product Developer • FINRA Series 7 & 63 • Indiana University Ulugbev Dzhuraboev • Developer • More than 10 years of experience in web development • PHP expert
  • 3. 3 Confidential Why Boardvote? Problem Boardvote Solution 1. Need direct engagement with management of companies 2. Dire need of transparency from public companies 3. Lack of reliable investment opportunity 1. Lack of visibility 2. No clear measurement of on IR activities 3. Lack followings from investors community 4. Less control on flow and quality of information on social media Investors… Public Company……. Distribution of Press Releases & SEC Filings To Major Social Media & Newswire Generate Press Release To Control Information Quality and Flow Direct Engagement With Investors To Increase Transparency & Visibility Monitoring of Investor Followings on Every Press Release & SEC Filing Analytics on Impact on Company’s Share Price & Volumes from Specific Press Release
  • 4. 4 Confidential Addressing The Needs of Public Company We take the best from Social Media… …IR… Current OfferNeeds • Reach/Visibility • Virality • Sharing • Interaction • Financial updating • PR exposure • Two-way communication • Controlled content • Monitoring & analysis • Web conferencing • Q&As • Non material information Announcement • Proxy Solicitation … and add our own innovative features Social media IR firms + + + + - - - - - - + + + + - - - - - - - - + + + + + + + + + + + + + + + + + + New Features
  • 5. 5 Confidential Value Proposition for Public Company Visibility Measuring Engagement Control Management of company has complete control on content quality and flow of reliable information Traffic monitoring, and measure effectiveness of its social media IR activities Exposure through content generation and social media distribution Engagement with and followings by investors community 1 2 34
  • 6. 6 Confidential Value Proposition for User Information Opportunity Access Interaction Ability to engage directly and pose queries to management of company Investment opportunity based on informed decision Real-time & reliable information directly from the company Direct access to company’s management 1 2 34
  • 7. 7 Confidential Competitive Advantage Boardvote offers greater value to public companies and users as compared to its competitors News Feed Distribution Generate Press Release Engagement Tracking Analytics Boardvote YES YES YES YES YES Stockr.com NO NO YES NO NO Equities.com NO NO YES NO NO Media Companies YES YES NO NO NO
  • 8. 8 Confidential Strategic Partnerships BoardVote builds strategic partnership with value-add tools and integrate their API creating a powerful platform and high barrier to entry for competitors
  • 9. 9 Confidential Addressable Market The US stock market counts around 19,000 companies and spent around $3.0 Billion annually in Investor Relations and Media spending. US Stock Market* US Investor Relations and Media Spending** Sources: (*) Capital IQ, December 5th, 2013; (**) IR Insight, 2011. $ 3.0 Bn annually NYSE $1.6 Bn NASDAQ $1.4 Bn Mega Caps 8% Large Caps 22% Mid Caps 25% Small Caps 45% By listing By Market Cap 18,715 public companies • >10Bn Large Caps • 2Bn-10Bn Mid Caps • 300M-2Bn Small Caps • 50M-300M Micro Caps • <50M Nano Caps 426 961 1,849 1,818 13,661
  • 10. 10 Confidential Current System • Most Large Cap companies usually deal directly with third party providers for their Financial Communication and engage internal IR team • Others would delegate this task to an IR firm, which then outsource some of its services to third party service providers Listed Company IR Firm • Advisory on communication strategy • Content • Access to distribution channels 2 3 1’ Listed Company Third Party • Press Releases • Road shows • Investor Conferences • 1-on-1 meetings • Website, email blasts • Etc. 1Large Caps 1 Mid/Small/Micro Caps 2 Sources: Interviews
  • 11. 11 Confidential Why Use Boardvote Legal framework 2 Technological environment 1 SEC Ruling, April 2013 • Allows listed companies to communicate via social media platform to announce key information in compliance with Regulation Fair Disclosure (Regulation FD) so long as investors have been alerted about which social media will be used to disseminate such information
  • 12. 12 Confidential Boardvote Features Thousands of Listed Companies Millions of Investors Distribution (P&/Filings) Engagement/Q&As Monitoring Press Released Analytics Web conferencing
  • 13. 13 Confidential Product Offerings Model Basic features - Set-up - • Set-up the company’s platform o Page creation o Profile/background o Library: press releases, reports, videos, etc. o Equity Research following (if any coverage) • 1-time Engagement Conference with users/investors • Interactive Q&As posted on the platform • Non-material information Announcements on the platform (cost saving for companies making press releases) Specific features - Add-ons - • Q&A Conferences – Sector/Industry Specific (Q&A session) • Analysis on Press Release, SEC Filing and other Investor Relations activities on social media • Live Web conferences (camera+voice OR slides +voice) 1 2 Set-up fee: $1,000 Monthly Subscription: $499 per month Fees: Ranges from $200 to $500 per usage
  • 14. 14 Confidential Boardvote will primarily target smaller market cap (between $10m to $2b) companies which typically use agencies to handle their IR needs US Stock Market Breakdown ($)* Sources: (*) Capital IQ, December 5th, 2013, (**) interviews. Potential Market Size ($) Average IR spend ($)** 300k-500k 150k-250k 100k-150k 50k-100k 5k-50k na • >10Bn Large Caps • 2Bn-10Bn Mid Caps • 300M-2Bn Small Caps • 50M-300M Micro Caps • 10M-50M Nano Caps A • 1M-10M Nano Caps B • 0-1M Nano Caps C 1M 680M 580M 530M 380M 50M na 780M Outsourced IR Level** Average High High High Average Low Low Segmentation and Targeting
  • 15. 15 Confidential Client Acquisition Strategy • Boardvote intends to piggy back on IR firms offering services to listed companies and avoid bypassing the IR eco-system • We plan to offer wholesale packages at a discount rate for the first 100 companies, and charge full price thereupon Portfolio companies • IR firms control most, if not all, of the market • They want more services for the clients • Average portfolio: 30 companies • Create sales momentum and networking effect Engage with IR firms • Test & Fix • Get traction • Minimal pricing for first 100 clients Offer group packages • Start regular billing Add individual packages 1 2 Model Plan
  • 16. 16 Confidential User Acquisition Strategy • Blogs • Twitter • StockTwits • Announcements on major news media when joining BV and events • Newsletters • Events • CPC/CPA/CPL/CPM • Content Marketing • Email Marketing Marketing and advertising Social Media SEO & SEM Distribution
  • 17. 17 Confidential Boardvote’s long term strategy is to grow through strengthening of its features, targeting companies beyond small caps, expanding its market beyond the US, and widening its media distribution through integration and interfacing with them •Targeting mid cap and large cap companies •Extending to pre-IPO firms •London •Singapore •Hong Kong • Web conference tool • Cast wider network of media distribution channels • Interface and integrate with other social media platform Media reach Core target expansion Additional features Geographic expansion Long Term Strategy and Identified Growth Vectors
  • 18. 18 Confidential Achievements • Boardvote is generating interest from IR firms and listed companies • It has been generating traction and has had about 600,000 unique visitors, without any marketing Technology • Site is live • Product is late beta stage • Site is interfaced with primary data source and integrated with Stocktwits and Twitter Traction - users* Traction - Users 1 3 2 Total visits: 1,034,714 Bounce rate: 0.73% Total Unique visits: 597,296 Pages/visit: 2.66 Average monthly visits: 45,000 Total Page-views: 2,751,962 Note: (*) Google Analytics Jan-Dec 2013
  • 19. 19 • To raise $500K (Seed) 2019201720162015 2018 Timeline Projection • To build tracking and analytic tools on the platform Use of Funds: • Development Works - $260k • Marketing - $30k • Payroll - $200k • To raise $3.0m (Series A) • 138 clients Fund Raising Work-in Progress • 823 clients • Revenues: $5.3m • EBITDA: ($1.3m) • 2,564 clients • Revenues: $20m • EBITDA: $11.9m • 5,764 clients • Revenues: $48.8m • EBITDA: $39.4m
  • 20. 20 Confidential Contacts Umar Abdulhamid Co-Founder and CEO BOARDVOTE Inc + 1 (917) 886-3348 umar@boardvote.com www.boardvote.com