I dedicated myself to brainstorming inventive taglines for a targeted marketing campaign. I invested my full effort into crafting compelling taglines and rationales. It marked my inaugural experience in the realm of copywriting.

1. Porto
El Minya
Here is where the luxury begins

2. Creative
Taglines

3. Tagline & Rationale
‫ﺗﺴﺘﺤﻘﻬﺎ‬ ‫ﺣﻴﺎة‬ ..‫اﻟﻤﻨﻴﺎ‬ ‫ﺑﻮرﺗﻮ‬
:‫ﻣﻬﻤﲔ‬ ‫ﺣﺎﺟﺘﲔ‬ ‫ﻋﲆ‬ ‫ﺑﲑﻛﺰ‬ ‫ده‬ ‫اﻟﺸﻌﺎر‬
-
‫أو‬
‫ﻟ‬
‫واﻟﺠﻮدة‬ ‫اﻟﺮﻗﻲ‬ ‫ﻣﻦ‬ ‫رﻓﻴﻊ‬ ‫ﻣﺴﺘﻮى‬ ‫وﻓﻲ‬ ً‫ا‬‫ﺟﺪ‬ ‫ﻣﻤﲒة‬ ‫ﺣﻴﺎة‬ ‫دي‬ ‫اﻟﻤﻨﻴﺎ‬ ‫ﺑﻮرﺗﻮ‬ ‫ﻓﻲ‬ ‫ﻫﺘﻼﻗﻴﻬﺎ‬ ‫اﻟﲇ‬ ‫اﻟﺤﻴﺎة‬ ‫إن‬ ‫ﺑﻴﻮﺿﺢ‬ :ً‫ﺎ‬
‫ﻛﻠﻨﺎ‬ ‫اﻟﲇ‬ ‫اﻟﺤﻴﺎة‬ ‫دي‬ ‫ﻫﻲ‬ ‫ﻋﺸﺎن‬ ،‫وﺗﻨﺎﺳﺒﻚ‬ ‫ﺗﺴﺘﺤﻘﻬﺎ‬ ‫اﻟﺤﻴﺎة‬ ‫ﻣﻦ‬ ‫دي‬ ‫اﻟﻨﻮﻋﻴﺔ‬ ‫إن‬ ‫ﺑﻴﺄﻛﺪﻟﻚ‬ :ً‫ﺎ‬‫ﺛﺎﻧﻴ‬ -
‫اﻟﺮاﻗﻴﺔ‬ ‫اﻟﺤﻴﺎة‬ ‫ﻣﻦ‬ ‫ده‬ ‫اﻟﻨﻤﻂ‬ ‫ﺗﺒﲏ‬ ‫اﻧﻚ‬ ‫دﻋﻮة‬ ‫ﺑﻤﺜﺎﺑﺔ‬ ‫اﻟﺸﻌﺎر‬ ‫ﻳﻌﲏ‬ .‫ﻟﺘﺤﻘﻴﻘﻬﺎ‬ ‫وﺑﻨﺴﻌﻰ‬ ‫ﺑﻨﺘﻤﻨﺎﻫﺎ‬
.‫وﻃﻤﻮﺣﺎﺗﻚ‬ ‫ذوﻗﻚ‬ ‫ﻳﻨﺎﺳﺐ‬ ‫اﻟﲇ‬
‫ﺑﻜﻞ‬ ‫أﺣنس‬ ‫ﺣﻴﺎة‬ ‫ﻧﻮﻋﻴﺔ‬ ‫ﺗﺠﺮب‬ ‫ﻋﺸﺎن‬ ‫اﻟﺒﺎب‬ ‫ﻫﺘﻔﺘﺤﻠﻚ‬ ‫اﻟﻤﻨﻴﺎ‬ ‫ﺑﻮرﺗﻮ‬ ‫إن‬ ‫اﻟﺸﻌﺎر‬ ‫ﺑﻴﻮﺣﻲ‬ ‫ﻛﻤﺎن‬ -
.‫ورﻏﺒﺎﺗﻚ‬ ‫اﺣﺘﻴﺎﺟﺎﺗﻚ‬ ‫ﻫﺘﻠﱯ‬ ‫اﻟﲇ‬ ‫اﻟﻤﺘﻄﻮرة‬ ‫واﻟﻤﺮاﻓﻖ‬ ‫اﻟﺨﺪﻣﺎت‬
ً‫ا‬‫ﺟﺪ‬ ‫ﻣﻨﺎﺳﺒﺔ‬ ‫اﻟﻤﻨﻴﺎ‬ ‫ﺑﻮرﺗﻮ‬ ‫ﻓﻲ‬ ‫ﻫﺘﻼﻗﻴﻬﺎ‬ ‫اﻟﲇ‬ ‫اﻟﻤﺘﻄﻮرة‬ ‫دي‬ ‫اﻟﺠﺪﻳﺪة‬ ‫اﻟﺤﻴﺎة‬ ،‫اﻟﻮﻗﺖ‬ ‫ﻧﻔﺲ‬ ‫وﻓﻲ‬
.‫ﺑﺠﺪارة‬ ‫ﺗﺴﺘﺤﻘﻬﺎ‬ ‫إﻧﻚ‬ ‫وﻫﺘﺤﺲ‬ ،‫وﻃﻤﻮﺣﺎﺗﻚ‬ ‫ﻟﻤﺴﺘﻮاك‬
‫ﻣﻦ‬ ‫اﻟﻤﺜﺎﻟﻴﺔ‬ ‫اﻟﻨﻮﻋﻴﺔ‬ ‫ﺗﺤﻘﻖ‬ ‫ﻓﺮﺻﺘﻚ‬ ‫دي‬ ‫اﻟﻤﻨﻴﺎ‬ ‫ﺑﻮرﺗﻮ‬ ‫إن‬ ‫إﻳﺠﺎﺑﻴﺔ‬ ‫رﺳﺎﻟﺔ‬ ‫ﺑﻴﺒﻌﺖ‬ ‫اﻟﺸﻌﺎر‬ ،‫ﺑﺎﺧﺘﺼﺎر‬ ‫ﻳﻌﲏ‬
.‫وﺗﻄﻠﻌﺎﺗﻚ‬ ‫ﺷﺨﺼﻴﺘﻚ‬ ‫ﻣﻊ‬ ‫ﺑﺘﺘﻨﺎﺳﺐ‬ ‫اﻟﲇ‬ ‫اﻟﻤﻌﻴﺸﺔ‬

4. Tagline & Rationale
‫اﻟﺘﻤﲒ‬ ‫ﻣﻦ‬ ‫ﻋﺎﻟﻢ‬ ..‫اﻟﻤﻨﻴﺎ‬ ‫ﺑﻮرﺗﻮ‬
‫ﺑﻴﻌﻜﺲ‬ ‫و‬ ،‫اﻻﺑﺪاع‬ ‫و‬ ‫اﻻﻣﺘﻴﺎز‬ ‫و‬ ‫اﻟﺘﻤﲒ‬ ‫ﻣﻦ‬ ‫ﻋﺎﻟﻢ‬ ‫ﺑﺄﻧﻬﺎ‬ "‫اﻟﻤﻨﻴﺎ‬ ‫"ﺑﻮرﺗﻮ‬ ‫ﺑﻴﻮﺻﻒ‬ ‫ﻻﻧﻪ‬ ‫ده‬ ‫اﻟﺸﻌﺎر‬ ‫اﺧﺘﺎرﻧﺎ‬ -
‫و‬ ‫ﺳﻜﻨﻴﺔ‬ ‫ﺗﺠﺮﺑﺔ‬ ‫ﺑﻴﻘﺪم‬ ‫اﻟﻤﴩوع‬ ‫ﺑﺄن‬ ‫ﺑﻴﻮﺣﻲ‬ ‫ﻻﻧﻪ‬ .‫ﺟﻮاﻧﺒﻪ‬ ‫ﺑﻜﻞ‬ ‫ﻟﻠﻤﴩوع‬ ‫اﻟﺮاﻗﻲ‬ ‫و‬ ‫اﻟﺮﻓﻴﻊ‬ ‫اﻟﻤﺴﺘﻮي‬
!‫اﻟﻌﺎﻟﻤﻴﺔ‬ ‫اﻟﺠﻮدة‬ ‫و‬ ‫اﻟﺘﻤﲒ‬ ‫ﺑﻤﺴﺘﻮي‬ ‫ﺗﺮﻗﻲ‬ ‫ﻣﺘﻜﺎﻣﻠﺔ‬ ‫ﻣﻌﻴﺸﻴﺔ‬ ‫و‬ ‫ﺗﺮﻓﻴﻬﻴﺔ‬
‫اﻟﻤﴩوع‬ ‫ﺑﻴﻮﻓﺮﻫﺎ‬ ‫اﻟﲇ‬ ‫واﻟﺸﺎﻣﻠﺔ‬ ‫اﻟﻤﺘﻜﺎﻣﻠﺔ‬ ‫اﻟﺒﻴﺌﺔ‬ ‫ﺑﺘﺒﲔ‬ "‫ﻋﺎﻟﻢ‬ " ‫ﻛﻠﻤﺔ‬ -
Sports destination, International School, Malls, Playground Area, Club.. etc..
‫و‬ ‫وﺗﻄﻠﻌﺎت‬ ‫ذوق‬ ‫ﺑﺘﻠﱯ‬ ‫اﻟﲇ‬ ‫اﻟﻔﺎﺧﺮة‬ ‫واﻟﻤﺮاﻓﻖ‬ ‫اﻟﺮاﻗﻲ‬ ‫اﻟﻤﻌﻤﺎري‬ ‫اﻟﺘﺼﻤﻴﻢ‬ ‫ﺑﺘﻌﻜﺲ‬ "‫اﻟﺘﻤﲒ‬" ‫ﻛﻠﻤﺔ‬ -
.‫ﻃﻤﻮﺣﺎﺗﻬﻢ‬ ‫وﻛﻤﺎن‬ ‫اﻟﺴﻜﺎن‬ ‫ﺗﻮﻗﻌﺎت‬

5. Tagline & Rationale
‫ﻟﻠﺤﻴﺎة‬ ‫ﺟﺪﻳﺪ‬ ‫ﻧﺒﺾ‬ ..‫اﻟﻤﻨﻴﺎ‬ ‫ﺑﻮرﺗﻮ‬
‫و‬ ‫ﺑﺎﻟﺤﻤﺎس‬ ‫ﻣﻠﻴﺎﻧﺔ‬ ‫ﻫﺘﺒﻘﻲ‬ ‫اﻟﺤﻴﺎة‬ ‫ان‬ ‫و‬ "‫ﻧﺒﺾ‬" ‫ﻛﻠﻤﺔ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﺴﻌﺎدة‬ ‫و‬ ‫اﻟﺤﻴﻮﻳﺔ‬ ‫و‬ ‫اﻟﻨﺸﺎط‬ ‫ﺑﻴﺒﲔ‬ -
‫ﻧﺎﺑﺾ‬ ‫ﻗﻠﺐ‬ ‫ﺑﻤﺜﺎﺑﻨﺔ‬ ‫ﻫﻴﻜﻮن‬ ‫اﻟﻤﴩوع‬ ‫ان‬ ‫و‬ .‫اﻟﺴﻜﺎن‬ ‫ﻋﲇ‬ ‫ﻫﻴﻨﻌﻜﺲ‬ ‫ده‬ ‫و‬ ‫اﻳﺠﺎﺑﻴﺔ‬ ‫ﻃﺎﻗﺔ‬ ‫ﻛﻠﻬﺎ‬ ‫اﻻﺟﻮاء‬
.‫اﻟﻨﺸﺎط‬ ‫و‬ ‫ﺑﺎﻟﺤﻴﺎة‬ ‫ﺑﻴﻤﺪاﻟﻤﺪﻳﻨﺔ‬
‫و‬ ‫اﻻﺣﻼم‬ ‫و‬ ‫اﻻﻣﺘﻴﺎزات‬ ‫و‬ ‫ﺑﺎﻟﻔﺮص‬ ‫ﻣﻠﻴﺎﻧﺔ‬ ‫ﺟﺪﻳﺪة‬ ‫ﺣﻴﺎة‬ ‫و‬ ‫ﺟﺪﻳﺪ‬ ‫ﻣﻜﺎن‬ ‫اﻧﻪ‬ ‫ﺑﻴﱭ‬ "‫ﻟﻠﺤﻴﺎة‬ ‫ﺟﺪﻳﺪ‬" -
‫و‬ ‫اﻟﻤﻨﺸﺂت‬ ‫و‬ ‫اﻟﻤﺮاﻓﻖ‬ ‫وﺳﻂ‬ ‫ﺳﻌﻴﺪة‬ ‫و‬ ‫ﻣﺮﻳﺤﺔ‬ ‫ﺣﻴﺎة‬ ‫اﺳﻠﻮب‬ ‫ﺑﻌﻴﺶ‬ ‫اﻟﺘﻤﺘﻊ‬ ‫ﻓﺮﺻﺔ‬ ‫و‬ ‫اﻟﺠﺪﻳﺪة‬ ‫اﻻﻫﺪاف‬
.‫اﻟﺮﻓﺎﻫﻴﺔ‬ ‫ﺣﻴﺎة‬ ‫و‬ ‫اﻟﻔﺮﺻﺔ‬ ‫ﺑﺎﻫﻤﻴﺔ‬ ‫ﻟﻠﻨﺎس‬ ‫اﻳﺤﺎء‬ ‫ﻫﻴﺪي‬ ‫ده‬ ‫و‬ ‫اﻟﻤﺨﺘﻠﻔﺔ‬ ‫اﻟﱰﻓﻴﻬﻴﺔ‬ ‫و‬ ‫اﻟﺮﻳﺎﺿﻴﺔ‬ ‫اﻻﻧﺸﻄﺔ‬
‫ان‬ ‫ﻫﻨﺎ‬ ‫ﻣﻦ‬ ‫ﻫﻴﺠﻲ‬ ‫ﻓﺎ‬ ‫ﻟﻠﺤﻴﺎة‬ ‫ﺟﺪﻳﺪ‬ ‫ﻧﺒﺾ‬ "‫اﻟﻤﻨﻴﺎ‬ ‫"ﺑﻮرﺗﻮ‬ ‫و‬ .. ‫اﻟﺤﻴﺎة‬ ‫ﴍﻳﺎن‬ ‫اﻟﻨﻴﻞ‬ ‫ﻧﻬﺮ‬ ‫ان‬ ‫اﱄ‬ ‫ﺑﺎﻻﺿﺎﻓﺔ‬ -
.‫اﻻﺗﺠﺎﻫﺎت‬ ‫ﺟﻤﻴﻊ‬ ‫ﻣﻦ‬ ‫اﺣنس‬ ‫ﻫﺘﺒﻘﻲ‬ ‫ﺣﻴﺎﺗﻚ‬ ‫اﻧﺖ‬ ‫ﻓﺎ‬ ‫اﻟﻨﻴﻞ‬ ‫ﺿﻔﺎف‬ ‫ﻋﲇ‬ ‫اﻟﺮﻓﺎﻫﻴﺔ‬ ‫ﻫﺘﻌﻴﺶ‬ ‫ﻛﻤﺎن‬ ‫ﻋﻨﺪﻧﺎ‬

8. Tagline & Rationale
."‫ﺑﺎﻟﺤﻴﺎة‬ ‫و"ﻳﻨﺒﺾ‬ "‫اﻟﺘﻤﲒ‬ ‫ﻣﻦ‬ ‫"ﻋﺎﻟﻢ‬ ‫ﺑﲔ‬ ‫ﺑﻴﺠﻤﻊ‬ ‫ﻻﻧﻪ‬ ،‫واﻟﺤﻴﻮﻳﺔ‬ ‫ﺑﺎﻟﺘﻤﲒ‬ ‫ﺑﻴﻮﺣﻲ‬ ‫ﺷﻌﺎرﻳﻦ‬ ‫اﺧﺮ‬ ‫ﻣﻦ‬ ‫ﻣﻴﻜﺲ‬ ‫ﻫﻨﺎ‬ -
‫ﻧﺎﺣﻴﺔ‬ ‫ﻣﻦ‬ ‫ﺳﻮاء‬ ،‫اﻟﻤﻨﻴﺎ‬ ‫ﺑﻮرﺗﻮ‬ ‫ﻣﴩوع‬ ‫ﺑﻴﻪ‬ ‫ﺑﻴﺘﻤﺘﻊ‬ ‫اﻟﲇ‬ ‫اﻟﻌﺎﻟﻤﻲ‬ ‫واﻟﺘﻤﲒ‬ ‫اﻟﺮﻗﻲ‬ ‫ﻣﺴﺘﻮى‬ ‫ﺑﻴﻮﺿﺢ‬ "‫اﻟﺘﻤﲒ‬ ‫ﻣﻦ‬ ‫"ﻋﺎﻟﻢ‬
‫ﻟﻤﺴﺘﻮى‬ ‫ﻳﺮﻗﻰ‬ ‫ﺑﺄﻛﻤﻠﻪ‬ ‫ﻓﺎﻟﻤﴩوع‬ .‫ﻧﻮﻋﻬﺎ‬ ‫ﻣﻦ‬ ‫اﻟﻔﺮﻳﺪة‬ ‫واﻟﺨﺪﻣﺎت‬ ‫اﻟﻤﺮاﻓﻖ‬ ‫أو‬ ‫اﻟﻔﺎﺧﺮة‬ ‫اﻟﻤﻌﻤﺎرﻳﺔ‬ ‫اﻟﺘﺼﺎﻣﻴﻢ‬
.‫ارﻳﺤﻴﺔ‬ ‫ﺑﻜﻞ‬ ‫اﻟﺴﻜﺎن‬ ‫اﺣﺘﻴﺎﺟﺎت‬ ‫ﺗﻠﱯ‬ ‫ﻣﺘﻜﺎﻣﻠﺔ‬ ‫ﺑﻴﺌﺔ‬ ‫ﺑﻴﻮﻓﺮ‬ ‫و‬ ‫اﻻﻣﺘﻴﺎز‬
‫اﻷﺟﻮاء‬ ‫ﻫﻴﻤﲇ‬ ‫ﻻﻧﻪ‬ ‫اﻟﻤﻨﻴﺎ‬ ‫إﱃ‬ ‫اﻟﻤﴩوع‬ ‫ﻫﻴﻀﻴﻔﻬﺎ‬ ‫اﻟﲇ‬ ‫واﻟﺤﻴﻮﻳﺔ‬ ‫اﻹﻳﺠﺎﺑﻴﺔ‬ ‫اﻟﻄﺎﻗﺔ‬ ‫ﺑﻴﻮﺿﺢ‬ "‫ﺑﺎﻟﺤﻴﺎة‬ ‫"ﻳﻨﺒﺾ‬ -
‫اﻟﺤﻴﻮﻳﺔ‬ ‫ﻣﻦ‬ ‫ﺟﺪﻳﺪة‬ ‫دﻓﻌﺔ‬ ‫اﻟﻤﺪﻳﻨﺔ‬ ‫ﺑﻴﻤﻨﺢ‬ ‫ﻧﺎﺑﺾ‬ ‫ﻗﻠﺐ‬ ‫ﺑﻤﺜﺎﺑﺔ‬ ‫اﻟﻤﻨﻴﺎ‬ ‫ﺑﻮرﺗﻮ‬ ‫ﻓﻬﺘﻜﻮن‬ .‫واﻹﺛﺎرة‬ ‫واﻟﺤﻤﺎس‬ ‫ﺑﺎﻟﻨﺸﺎط‬
.‫واﻟﺤﺮﻛﺔ‬
‫ﻻﻧﻬﺎ‬ ‫وده‬ ،‫اﻟﻤﻨﻴﺎ‬ ‫ﻣﺪﻳﻨﺔ‬ ‫ﻓﻲ‬ ‫اﻟﺮاﻗﻴﺔ‬ ‫ﻟﻠﻤﻌﻴﺸﺔ‬ ‫ﺟﺪﻳﺪة‬ ‫ﻣﻌﺎﻳﲑ‬ ‫ﻫﱰﺳﻢ‬ ‫اﻟﻤﻨﻴﺎ‬ ‫ﺑﻮرﺗﻮ‬ ‫ﺑﺄن‬ ‫اﻟﺸﻌﺎر‬ ‫ﺑﻴﻮﺣﻲ‬ ‫ﻛﻤﺎن‬ -
.‫واﻟﺮﻗﻲ‬ ‫اﻟﺘﻤﲒ‬ ‫ﻣﻦ‬ ‫ﻣﺴﺘﻮى‬ ‫أﻋﲆ‬ ‫ﻋﲆ‬ ‫ﻣﺘﻜﺎﻣﻠﺔ‬ ‫وﺗﺮﻓﻴﻬﻴﺔ‬ ‫ﺳﻜﻨﻴﺔ‬ ‫ﺗﺠﺮﺑﺔ‬ ‫ﻋﻦ‬ ‫ﺑﻴﺒﺤﺚ‬ ‫ﺣﺪ‬ ‫ﻷي‬ ‫اﻷﻣﺜﻞ‬ ‫اﻟﻮﺟﻬﺔ‬
‫ﺗﺠﺮﺑﺔ‬ ‫ﺗﻮﻓﲑ‬ ‫ﻓﻲ‬ ‫ورﺳﺎﻟﺘﻪ‬ ‫اﻟﻤﻨﻴﺎ‬ ‫ﺑﻮرﺗﻮ‬ ‫ﻣﴩوع‬ ‫روح‬ ‫و‬ ‫واﻟﺤﻴﻮﻳﺔ‬ ‫اﻟﺘﻤﲒ‬ ‫ﺑﻴﻌﻜﺴﻮا‬ ‫ﺷﻌﺎرﻳﻦ‬ ‫ﺑﲔ‬ ‫ﺟﻤﻌﻨﺎ‬ ‫ﻫﻨﺎ‬ ،‫ﺑﺎﺧﺘﺼﺎر‬
.‫اﻟﻤﻨﻴﺎ‬ ‫ﻣﺪﻳﻨﺔ‬ ‫ﻟﺴﻜﺎن‬ ‫زﻳﻬﺎ‬ ‫ﻣﻔﻴﺶ‬ ‫اﺳﺘﺜﻨﺎﺋﻴﺔ‬ ‫ﻣﻌﻴﺸﻴﺔ‬
‫ﺑﺎﻟﺤﻴﺎة‬ ‫ﻳﻨﺒﺾ‬ ‫اﻟﺘﻤﲒ‬ ‫ﻣﻦ‬ ‫ﻋﺎﻟﻢ‬ ..‫اﻟﻤﻨﻴﺎ‬ ‫ﺑﻮرﺗﻮ‬

9. Thank
You