Growth Strategies for Buyers and Sellers for Digital Freelancing Website (Presented to TERAWork Nigeria)
Nigeria's Foremost Digital Marketplace for Freelancers
2. Outline
1. Awareness
2. Security
3. Success Management and Support
4. Recruiting Specialist and conducting background checks
5. Relationship with the Startup community
3. Awareness
Awareness is the consciousness of something.
Research says 65% of ecommerce budget is spent on advertisement.
The Big Brother strategy.
We build awareness through:
1. Advertisement:
a. Social media e.g. Facebook. Search engine optimization. Twitter. Instagram.
YouTube. LinkedIn. Tiktok
b. Influencers: consult with an advertising agency on best approach.
Benefits: Maximum reach, meet with target group where they operate.
4. Security
Digital market place with high susceptibility to cyber fraud
Highlight transactions as fraudulent
Card Details and Personal details
5. Success Management and Support
Taking them on a journey. Sellers also get support from the platform on managing their
services, for instance with tools to track their performance over time.
Free Webinars; Trainings for Freelancers. Other benefits.
Discount and referral codes
Tracking growth: Reviews are important and follow up on getting reviews, ratings,
feedbacks, survey
Benefits: improve on skills and reach to more people
6. Recruiting Specialist and conducting background
checks
Submitting Relevant Certifications in Their field of expertise
Authentication of previous jobs
The company is only as good as the people working there/quality has to be topnotch
OLX story- no proper background checks, Free lancer
7. Relationship with the Startup community
Buyers and sellers exist in startup communities.
A relationship ensures constant influx of both groups into Terawork .
dispute resolution, and customer service to enable repeat purchases on the platform.
Benefit
Maintains current clients while adding new clients which leads to expansion.
