The document discusses strategies used in a film to attract and engage audiences. It aims to attract the existing "Twilight" fan base by using similar themes of danger, romance, and an attractive male star. It also attempts to split the Twilight fandom and generate publicity by including both a hero and anti-hero character. Additionally, it uses a Beyonce soundtrack to attract more fans and employs editing techniques like continuity and the 180-degree rule to keep audiences focused on the story. Location and character uniform choices were also meant to make audiences feel they can relate to and identify with the characters.

2.  Firstly we've tried to target/attract the 'twilight' fan base, this is because
our film is based on a vampire and his relationships and the killings of
young girls.We attracted the audience by using some of the themes that
are included in twilight such as the whole sense of ever-present danger
and romance.The twilight fan base mostly consists of teenage girls who
are typically seduced/attracted by the 'handsome' male actor, therefore
they're more likely to come see the film as the more 'handsome' a star,
the more likely is the female audience enticed.
 Also the existence of vampire/werewolf aspect of the saga has led to
splitting the existing 'twilight fandom' into two polarising 'fandoms',
which has effectively created hostility and tension between the
'fandoms'.This, of course, is one of the reasons forTwilight's great
success.There is a constant fight between the fandoms, which is key to
gaining more publicity and attracting potential audience members. As in
our film, we hoped create a similar splitting of fandoms, as it were,
through having a 'hero' (best friend) and an 'anti-hero' (the vampire).
Fan base

3.  Furthermore we attempted to attract other
fans to watch our film- we did this by using a
soundtrack featuring Beyonce.This would
hopefully, attract more audience members as
often, fans of a particular artist would go and
see something if their artist's featured.

4.  Continuity- during the editing the shots were placed
in a logical order so that there would be a seamless
flow of events/ actions, this was done in order to make
sure the sequence is running smoothly and that the
audience can barely see any editing being done.
Hopefully alongside the soundtrack the sequence run
smoothly and allowed the audience to follow the
story/storyline- if the continuity editing wasn't visible
or was inadequately performed, the audience
would've lost focus of the plot and the story and
would've focused on the rough editing instead.

5.  The 180 degree rule was used in order to keep
the audience engaged and make them aware of
what is going on exactly- using the 180 degree
rule correctly not to confuse the audience - so
that the focus isn’t lost- allows audience to track
the action/ conversation between the
characters- draws the audience to where they're
supposed to looking- we've manipulated the
audience and forced them to follow the
characters by the 180 degree rule as we're
constantly switching between the characters-
focusing specifically on them.

7.  We have used some close ups however the most significant one is the close up of
the vampire biting into the girls neck- this shot is specifically important as it's the
first time the audience discover the main character is a vampire- this way the
audience are put at an advantage as they're first to become aware of the natural
nature of the vampire (dramatic irony is used- the idea of the audience knowing
something the characters aren't aware off) therefore this hopefully makes them
feel more engaged in the movie and persuades them to carry on watching it as
they're given more knowledge allowing them to feel more important- giving
them a bit more power in a sense.
 We have also included a point of view shot (POV) which we used in order for the
audience to emphasise and engage with the character- the teenage girl-As the
girl turns around to see if there’s anyone behind her (a long shot) there's a POV
shot used to show the girls perspective- putting the audience in her shoes- POV
looking down an empty corridor- back to a long shot of the girl.This positions the
audience on the girls side and can imagine what she's feeling by seen the corridor
through her perspective.

9.  Location- for our opening sequence we've the school
as our main location. In this sense I hope we engaged
the audience more as we placed them in a location
they're most familiar to and can relate to- allows them
to examine the interpretation of the location, by the
director. Similarly by choosing 'high school' uniforms-
white shirts, black neat trousers- we tried to engage
the audience by making them have a lot to relate to-
standard high school uniform in most school in the
UK, consists of a plain white shirt and black trousers-
hopefully this made them feel equal to the characters
instead of feeling different to them- where the
audience and the audience are at the same level.