4. The Market
33
%
of America’s workforce
are freelancers now.
40
%
of America’s workforce
will be freelancers by 2020.
We’re witnessing the creation of a brand new market, and the new rules
haven’t been set. While the market is in the developmental stage, now is
best chance to shape the next economy, a Social Economy.
5. The Competition
With the success of peer economy companies like Airbnb, Ebay, and Etsy,
companies are targeting independent workers and trying to win them over
as customers. Most online staffing companies such as Workingnotworking
and Elance target only high level digital, creative, and content specialists.
is for everyone!
6. The Concept
Step 1
Rating
Time
Managers can select a date, time and location,
along with the skill needed.
Price
Place
Social
Skill
Step 2
They can then use our powerful search engine to
find and sort our Werkers, for a frictionless hiring
process.
7. The Technology
The website is optimized for Managers to find and
hire Werkers
The mobile app is designed to allow Werkers to
receive job request notifications, clock-in/out of jobs,
and update their schedule to show when they are
Ready to Werk!
8.
9. The Business Model
FREE
Basic Profile
Request Jobs
Search
Save
Hire Werkers
COST
Pay with CC/Paypal
Enhanced Profiles
Payroll and Tax Services
Insure Services
Dispute Resolution
10. The Revenue Model
Transactions
Subscription
When a manager/user
agrees to hire a werker:
Werker: $5 monthly
-$2 flat fee for werker
-$2 flat fee for manager
Tax Services:
-$9 for 1099 forms
-$18 for 1099 forms mailed
-Enhanced Profile
-Enhanced Dashboard
Manager: $9 monthly
-Enhanced Profile
-Enhanced Dashboard
11. The Marketing
By approaching emerging markets such as New Orleans, Detroit, Atlanta, and Austin
we can work directly with the communities to bring Social Innovation to the workforce.
Our core market will be the Events Industry with adjacent markets in Film and Construction.
Managers
Werkers
Target Independent Event producers and Companies
Event Planner - US Dept of Labor Bright Outlook Career
Female, 25-40, Some College, Tech Savvy, Corporate Experience
Partner with freelance workspaces , unions, and trade organizations
Location specific print campaigns to attract labor
Experiential marketing events to build buzz
12. $141M
Expected Yearly Revenue per Event Planner
Managers
Werkers
1 event per month x 10 hires($2) = $240
Tax documents ($18) x 30 employees yearly = $540
Enhanced profile monthly ($9) = $108
Total Per Event Planner annually = $888
30 werkers for every manager
1 event per month x 10 hires($2) = $240
Enhanced profile monthly ($5) - 15 of 30= $900
Total Per Event Planner annually = $1140
Annual Gross Revenue
The Projections
$20M
$1M
$200K
100
500
New Orleans
10,000
USA
# of Event Planners
70,000
14. The Team
Eric Bernstein
Alix Keller
Founder / CEO
COO
Idea man: Over 15 years in large-scale
productions including New York’s Fashion Week.
On Time / On Budget: Launched over
6 start up’s and oversaw well over 100
Gerard Ramos
Ben Langsfeld
CTO
Creative Director
Seasoned IT Expert: Product strategy,
business development, program
development.
Don Draper: 15 years in advertising and
animation production. He can also pick
a good whiskey.
Thank You
info@werkly.com
