Three keys to building great brands for everyone. Learn more on http://fllbrandmarketing.com/

1. HOW TO BRAND
F L L B R A N D M A R K E T I N G . C O M
FLL

2. A BRAND IS A
PROMISE
F L L B R A N D M A R K E T I N G . C O M
FLL

3. 1. FIND
2. LIKE
3. LOVE
F L L B R A N D M A R K E T I N G . C O M
FLL
THEREARETHREEKEYSTO
BRANDING:

4. 1. FIND
F L L B R A N D M A R K E T I N G . C O M
FLL
FINDYOURPOINTOFDIFFERENCE
TARGETYOURCUSTOMERS
USETHERIGHTMEDIA

5. F L L B R A N D M A R K E T I N G . C O M
FLL
FINDYOURPOINTOFDIFFERENCE
Why should I choose you?
What is in it for me?
What is the benefit really?

6. F L L B R A N D M A R K E T I N G . C O M
FLL
TARGETYOURCUSTOMERS
You can't be all things to all people.
Pick customers you can best keep happy.

7. F L L B R A N D M A R K E T I N G . C O M
FLL
USETHERIGHTMEDIA
Getting your message to customers requires your
brand to be at the right place at the right time.
Mobile 6pm post. TV Breakfast
show. Radio drive home.

8. F L L B R A N D M A R K E T I N G . C O M
FLL
DELIVEREXCELLENTCUSTOMERSERVICE
2. LIKE

9. F L L B R A N D M A R K E T I N G . C O M
FLL
DELIVEREXCELLENT
CUSTOMERSERVICE
Customers buy what they like.
Make it easy for them to get
what they want.
Delivery details.
Update details.
Store hours.
Refunds.

10. F L L B R A N D M A R K E T I N G . C O M
FLL
GIVECUSTOMERSAREASONTOCOME
BACKWITHALOYALTYPROGRAMME
3. LOVE

11. F L L B R A N D M A R K E T I N G . C O M
FLL
GIVECUSTOMERSAREASONTO
COMEBACKWITHALOYALTY
PROGRAMME
Customers are rational and if they can get a better deal
elsewhere then they will.

12. F L L B R A N D M A R K E T I N G . C O M
FLL
GIVECUSTOMERSA
REASONTOCOMEBACK
WITHALOYALTY
PROGRAMME
Delivering on your brand promise needs follow through;
for customers to come back and tell their friends.
1.FIND
2. LIKE
3.LOVE
DELIVEREXCELLENT
CUSTOMERSERVICE
FINDYOURPOINTOFDIFFERENCE
TARGETYOURCUSTOMERS
USETHERIGHTMEDIA

13. GET THE
BOOK!!
LEARN MORE ON
fllbrandmarketing.com