We are the leading global out-of-home
communications agency
Delivering compelling, creative,
quantifiable out-of-home
solu...
Our mission;
Pioneering out-of-home
Identifying &
shaping new,
integrated opportunities
Driven by consumer
insight, innova...
Delivering global scale
$2.2bn worldwide billings
700 people
48 offices
27 countries
Americas
USA
Asia
Australia, China, I...
And global consistency
Servicing and Support
Consumer Insight
Campaign Proposals
Trading and Implementation
Delivery and A...
Via an integrated brand proposition
Re-inventing and re-building
the brand experiences that
happen in the physical world
a...
Aligned with our network partners
Local brand
We live in a fast-paced world
New technologies
are continually
emerging
Formats are
converging
People expect
to do anythin...
Media, technology and content
are converging
People
& Places
Media, technology and content
are converging
Mobile etc
Laptops
Posters
Tablets
Retail media
& assets
Owned OOH
(e.g. deli...
Media, technology and content
are converging
Mobile etc
Laptops
Posters
Tablets
Retail media
& assets
Owned OOH
(e.g. deli...
Everything is inter-connected and
inter-dependent
Our role
is to…
help clients
to navigate
this…
…to
identify
and to
secur...
We are re-defining out-of-home
OOH
Convergent
strategy and
activation
Understanding
the
connected
consumer
Evolving
real-t...
Through solutions rooted in consumer
insight…
Sponsorship
Reach & Reaction to OOH Advertising
Attitudes
Demographics
Trave...
Through proprietary data and
technology…
N.B ADD LOCAL
TOOLS / DATA
SOURCES
HERE
To deliver tangible results to our
clients’businesses
Drive
WOM
User-
generate
d content
Prompt
consideration
Change
perce...
Examples of our work…
Bold city statements
Iconic digital
Specialist execution
Impact signage
Digital empowerment
Innovation
Audience insight
Accountability
Integrated On and Offline Solution
Interactive OOH
Experiential
Mobile and social media
enabled
Influencing digital behaviour
Live team voting
3D projection
Earned media
Launch events
Launch impact
Media-first
Creative
Global airport domination
Airport domination
Iconic holdings
Digital
Digital interaction
Airport and City
Digitally-led
NFC trial
Experiential evolution
International airport
experiential activation
Media domination
Innovation
Bespoke builds
Bespoke special-build
Entire project management:
from planning to execution
Enhanced passenger services
Providing enhanced
passenger services
Building vendor
partnerships
In-resort activity
Bought / owned / earned
Driving innovation
Social media
Interactive Art Exhibition
Exclusive art exhibition
Giant cap QR code
Mobile enabled content
Our company values
For more about us
and what we’re up to go to;
pioneeringooh.com posterscope.com psiad.com
psliveglobal.com
@Posterscope
Meet the team
Annie Rickard
C.E.O.
Liz Jones
ManagingDirector (PSI)
Helen Keable
Marketing Director
Nick Davis
Client Serv...
Our own journey
Past
Disparate industry
Present
Consumer-centric
connected
1970 1990 2000 2013
Past
Disparate
Industry
Pre...
Psc global creds sep 2013 final
Psc global creds sep 2013 final
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Psc global creds sep 2013 final

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Psc global creds sep 2013 final

  1. 1. We are the leading global out-of-home communications agency Delivering compelling, creative, quantifiable out-of-home solutions which make a meaningful difference to our clients’ businesses
  2. 2. Our mission; Pioneering out-of-home Identifying & shaping new, integrated opportunities Driven by consumer insight, innovation & market intelligence World’s leading out-of-home communications agency
  3. 3. Delivering global scale $2.2bn worldwide billings 700 people 48 offices 27 countries Americas USA Asia Australia, China, India, Indonesia, Malaysia, Singapore, Taiwan MEA Dubai, Kenya, South Africa EMEA Belgium, Denmark, Finland, France, Germany, Hungary, Italy, Netherlands, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, UK
  4. 4. And global consistency Servicing and Support Consumer Insight Campaign Proposals Trading and Implementation Delivery and Analysis
  5. 5. Via an integrated brand proposition Re-inventing and re-building the brand experiences that happen in the physical world and are amplifiedthroughout the digital space. Experts in understanding the connection between out-of-home, mobile and digital technologies. Experts in understanding the consumer in the airport using insight and data to drive brand and business growth.
  6. 6. Aligned with our network partners Local brand
  7. 7. We live in a fast-paced world New technologies are continually emerging Formats are converging People expect to do anything, anywhere Media is not only bought, but earned and owned Data is the new raw material Businesses and markets are converging or fragmenting And there is increasing global mobility…
  8. 8. Media, technology and content are converging People & Places
  9. 9. Media, technology and content are converging Mobile etc Laptops Posters Tablets Retail media & assets Owned OOH (e.g. delivery vehicles, buildings) Public spaces Networked Video Screens / Cinema
  10. 10. Media, technology and content are converging Mobile etc Laptops Posters Tablets Retail media & assets Owned OOH (e.g. delivery vehicles, buildings) Public spaces Networked Video Screens / Cinema Services Content Technology Ads Physical Experiences Platforms Apps & Games Data Commerce & Coupons
  11. 11. Everything is inter-connected and inter-dependent Our role is to… help clients to navigate this… …to identify and to secure the right opportunity
  12. 12. We are re-defining out-of-home OOH Convergent strategy and activation Understanding the connected consumer Evolving real-time out-of- home Harnessing the value in big data Focus on performance Influencing digital behaviour
  13. 13. Through solutions rooted in consumer insight… Sponsorship Reach & Reaction to OOH Advertising Attitudes Demographics Travel Attitudes to Advertising PR Places Visit Regularly Places Notice Advertising OOH Online Activities Word of Mouth Brand Perception Locations Search Online Decision Making Other Media Promotions OOH Events Thoughts While Travelling Lifestyle Indicators Sampling
  14. 14. Through proprietary data and technology… N.B ADD LOCAL TOOLS / DATA SOURCES HERE
  15. 15. To deliver tangible results to our clients’businesses Drive WOM User- generate d content Prompt consideration Change perception Drive search Build Awareness Grow sales Urge trial Impact at POSImpact on social media
  16. 16. Examples of our work…
  17. 17. Bold city statements Iconic digital Specialist execution Impact signage
  18. 18. Digital empowerment Innovation Audience insight Accountability
  19. 19. Integrated On and Offline Solution Interactive OOH Experiential Mobile and social media enabled
  20. 20. Influencing digital behaviour Live team voting 3D projection Earned media
  21. 21. Launch events Launch impact Media-first Creative
  22. 22. Global airport domination Airport domination Iconic holdings Digital
  23. 23. Digital interaction Airport and City Digitally-led NFC trial
  24. 24. Experiential evolution International airport experiential activation Media domination Innovation
  25. 25. Bespoke builds Bespoke special-build Entire project management: from planning to execution
  26. 26. Enhanced passenger services Providing enhanced passenger services Building vendor partnerships
  27. 27. In-resort activity Bought / owned / earned Driving innovation Social media
  28. 28. Interactive Art Exhibition Exclusive art exhibition Giant cap QR code Mobile enabled content
  29. 29. Our company values
  30. 30. For more about us and what we’re up to go to; pioneeringooh.com posterscope.com psiad.com psliveglobal.com @Posterscope
  31. 31. Meet the team Annie Rickard C.E.O. Liz Jones ManagingDirector (PSI) Helen Keable Marketing Director Nick Davis Client Service Director Tom Kerr Global Client Director Robyn Adams People & Training Director Keith Roberts Product Development Directors James Davies Strategic Development Director David Gordon Global Insight Director Chris O’Donnell Global Commercial Director
  32. 32. Our own journey Past Disparate industry Present Consumer-centric connected 1970 1990 2000 2013 Past Disparate Industry Present Consumer-centric connected OOH Communications OOH Planning & Buying Outdoor Planning & Buying Advertiser PosterscopeAgency Poster Buying Advertiser Agency Partners Posterscope

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