Branding strategies vs COVID-19 https://pvsmedia.info/en/

1. Don’t Lie
Observe
Joie de Vivre
Enhance your alliances
What to do
now?
#timeforlove

2. It is in times of utmost
emotional fragility when
brands have to show a grave
respect for their audiences
and avoid communicating
at any time, under the pressure
of social media.

3. In digital environments,
planetary impacts on the global
agenda make us run too often as
headless chickens.
That is why brands need to be
careful and especially selective.

4. Perpetual silence is not the best
ally, but neither is unconscious
overreaction.

5. For brands, now is the time
to take care of audiences (both
internal and external)
and
–to express it in a naive way-
to show love.

6. Cities like Madrid have had no doubts when it comes
to presenting without makeup in institutional
campaigns such as “Juntos nunca hemos perdido.
Gracias, Madrid”.
Showing natural and to some extent vulnerable
territories is not a bad strategy. It is a decision that
undoubtedly humanizes destinies and instills in the
awareness of future travelers the importance of
preserving them.
Don’t Lie

7. Constant monitoring of social media, media trends
and the dynamics of global conversations indicate
the moods of societies.
It is important to keep an eye on hashtags and their
evolution in real time to know what is the best time
(and the best means) to communicate.
Observe

8. We should celebrate life, the little things in life. Life
will be difficult once the wheel turns in the
respective economies.
The current crisis will change the appearance of
certain companies, but tourism will resist.
Knowing and experiencing to grow
will continue to be one of the main
aspirations of human beings.
Joie de Vivre

9. The gears of organizations will return to turn thanks
to the small contributions of suppliers, customers,
workers, partners …
More than ever take care of stakeholders is crucial
for the future of organizations.
Enhance your alliances

10. contact@pvsmedia.info
pvsmedia.info
#timeforlove