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DESIGN
THINKING
WO
RK
SH
OP
2 4 7 L A B S
A H U M A N C E N T E R E D A P P R O A C H
T O I N N O V A T I O N T H A T D R A W S
F R O M T H E D E S I G N E R ' S T O O L K I T
T O I N T E G R A T E T H E N E E D S O F
P E O P L E , T H E P O S S I B I L I T I E S O F
T E C H N O L O G Y A N D T H E
R E Q U I R E M E N T S F O R T H E
B U S I N E S S S U C C E S S  
T I M B R O W N , C E O I D E O
01
02
D E S I G N
T H I N K I N G
P R O C E S S
03
DESIGN THINKING
247 LABS
H I S T O R Y
- FROM 60TH OF XX CENTURY
BUCKMINSTER FULLER -
INTERDISCIPLINARY TEAMS
- SCANDINAVIA - USER ORIENTED
DESIGN & FAST PROTOTYPING
- 1971 VIKTOR PAPANEK 'DESIGN OF
THE REAL WORLD'.
ANTHROPOLOGICAL RESEARCH
04
DESIGN THINKING
WORKSHOP
DESIGN THINKING
WORKSHOP
DESIGN THINKING
WORKSHOP
T O S U R V I V E I N
T H E M O D E R N
W O R L D I T ' S
I M P O R T A N T F O R
C O M P A N I E S T O
G E N E R A T E A N D
I M P L E M E N T N E W
I D E A S
TIM BROWN, CEO IDEO
D E S I G N
T H I N K I N G
P R O C E S S
07
D E S I G N
T H I N K I N G
M I N D S E T
08
E M B R A C E C A S E 09
DESIGN THINKING
WORKSHOP
10
PERSONAL
FINANCE
MANAGEMENT
Y O U R C H A L L E N G E
11
DESIGN THINKING
WORKSHOP
U S E R I N T E R V I E W
12
1 .   P R E P A R A T I O N
2 . E N C O U R A G E F O R
S H A R I N G
3 . W E A R E A S K I N G
A B O U T P A S T E X P E R I E N C E
U S E R I N T E R V I E W
13
- W H Y ? M E T H O D
- O P E N - E N D E D Q U E S T I O N S
L I K E ' W H A T ? ' , ' H O W ? ' ,
' W H E R E ? '
- ' W H Y D O Y O U S A Y
T H A T ? . . . ' , ' T E L L M E M O R E '
U S E R I N T E R V I E W
14
Y O U R T U R N !
15
DESIGN THINKING
WORKSHOP
C A P T U R E
F I N D I N G S 16
NEEDS: THINGS
THEY ARE
TRYING TO DO
(USE VERBS)
NEEDS:
things
they are trying
to do
INSIGHTS:
new findings about your
partner's feelings, worldview,
to leverage in your design
D E F I N E P R O B L E M
S T A T E M E N T  
17
M Y P A R T N E R ' S N A M E
M Y P A R T N E R
N E E D S T O . . . . .
S U R P R I S I N G L Y / /
B E C A U S E / /
B U T . . .
18
WORKSHOP
DESIGN THINKING
S K E T C H A T L E A S T 5
R A D I C A L W A Y S T O M E E T
Y O U R U S E R ' S N E E D S
1 0 M I N
19
S H A R E Y O U R S O L U T I O N &
C A P T U R E T H E F E E D B A C K
5 M I N
20
21
DESIGN THINKING
WORKSHOP
R E F L E C T A N D
G E N E R A T E A N E W
S O L U T I O N
5 M I N
22
23
DESIGN THINKING
WORKSHOP
S H A R E Y O U R S O L U T I O N
& G E T A F E E D B A C K
24
W H A T W O R K E D W H A T   C O U L D
B E I M P R O V E D
Q U E S T I O N S   I D E A S  
D E M O
25
DESIGN THINKING
WORKSHOP
T H A N K
Y O U !

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Design thinking final

  • 2. A H U M A N C E N T E R E D A P P R O A C H T O I N N O V A T I O N T H A T D R A W S F R O M T H E D E S I G N E R ' S T O O L K I T T O I N T E G R A T E T H E N E E D S O F P E O P L E , T H E P O S S I B I L I T I E S O F T E C H N O L O G Y A N D T H E R E Q U I R E M E N T S F O R T H E B U S I N E S S S U C C E S S   T I M B R O W N , C E O I D E O 01
  • 3. 02
  • 4. D E S I G N T H I N K I N G P R O C E S S 03 DESIGN THINKING 247 LABS
  • 5. H I S T O R Y - FROM 60TH OF XX CENTURY BUCKMINSTER FULLER - INTERDISCIPLINARY TEAMS - SCANDINAVIA - USER ORIENTED DESIGN & FAST PROTOTYPING - 1971 VIKTOR PAPANEK 'DESIGN OF THE REAL WORLD'. ANTHROPOLOGICAL RESEARCH 04 DESIGN THINKING WORKSHOP
  • 7. DESIGN THINKING WORKSHOP T O S U R V I V E I N T H E M O D E R N W O R L D I T ' S I M P O R T A N T F O R C O M P A N I E S T O G E N E R A T E A N D I M P L E M E N T N E W I D E A S TIM BROWN, CEO IDEO
  • 8. D E S I G N T H I N K I N G P R O C E S S 07
  • 9. D E S I G N T H I N K I N G M I N D S E T 08
  • 10. E M B R A C E C A S E 09 DESIGN THINKING WORKSHOP
  • 13. U S E R I N T E R V I E W 12 1 .   P R E P A R A T I O N 2 . E N C O U R A G E F O R S H A R I N G 3 . W E A R E A S K I N G A B O U T P A S T E X P E R I E N C E
  • 14. U S E R I N T E R V I E W 13 - W H Y ? M E T H O D - O P E N - E N D E D Q U E S T I O N S L I K E ' W H A T ? ' , ' H O W ? ' , ' W H E R E ? ' - ' W H Y D O Y O U S A Y T H A T ? . . . ' , ' T E L L M E M O R E '
  • 15. U S E R I N T E R V I E W 14 Y O U R T U R N !
  • 17. C A P T U R E F I N D I N G S 16 NEEDS: THINGS THEY ARE TRYING TO DO (USE VERBS) NEEDS: things they are trying to do INSIGHTS: new findings about your partner's feelings, worldview, to leverage in your design
  • 18. D E F I N E P R O B L E M S T A T E M E N T   17 M Y P A R T N E R ' S N A M E M Y P A R T N E R N E E D S T O . . . . . S U R P R I S I N G L Y / / B E C A U S E / / B U T . . .
  • 20. S K E T C H A T L E A S T 5 R A D I C A L W A Y S T O M E E T Y O U R U S E R ' S N E E D S 1 0 M I N 19
  • 21. S H A R E Y O U R S O L U T I O N & C A P T U R E T H E F E E D B A C K 5 M I N 20
  • 23. R E F L E C T A N D G E N E R A T E A N E W S O L U T I O N 5 M I N 22
  • 25. S H A R E Y O U R S O L U T I O N & G E T A F E E D B A C K 24 W H A T W O R K E D W H A T   C O U L D B E I M P R O V E D Q U E S T I O N S   I D E A S  
  • 26. D E M O 25 DESIGN THINKING WORKSHOP
  • 27. T H A N K Y O U !