2. A H U M A N C E N T E R E D A P P R O A C H
T O I N N O V A T I O N T H A T D R A W S
F R O M T H E D E S I G N E R ' S T O O L K I T
T O I N T E G R A T E T H E N E E D S O F
P E O P L E , T H E P O S S I B I L I T I E S O F
T E C H N O L O G Y A N D T H E
R E Q U I R E M E N T S F O R T H E
B U S I N E S S S U C C E S S
T I M B R O W N , C E O I D E O
01
4. D E S I G N
T H I N K I N G
P R O C E S S
03
DESIGN THINKING
247 LABS
5. H I S T O R Y
- FROM 60TH OF XX CENTURY
BUCKMINSTER FULLER -
INTERDISCIPLINARY TEAMS
- SCANDINAVIA - USER ORIENTED
DESIGN & FAST PROTOTYPING
- 1971 VIKTOR PAPANEK 'DESIGN OF
THE REAL WORLD'.
ANTHROPOLOGICAL RESEARCH
04
DESIGN THINKING
WORKSHOP
7. DESIGN THINKING
WORKSHOP
T O S U R V I V E I N
T H E M O D E R N
W O R L D I T ' S
I M P O R T A N T F O R
C O M P A N I E S T O
G E N E R A T E A N D
I M P L E M E N T N E W
I D E A S
TIM BROWN, CEO IDEO
13. U S E R I N T E R V I E W
12
1 . P R E P A R A T I O N
2 . E N C O U R A G E F O R
S H A R I N G
3 . W E A R E A S K I N G
A B O U T P A S T E X P E R I E N C E
14. U S E R I N T E R V I E W
13
- W H Y ? M E T H O D
- O P E N - E N D E D Q U E S T I O N S
L I K E ' W H A T ? ' , ' H O W ? ' ,
' W H E R E ? '
- ' W H Y D O Y O U S A Y
T H A T ? . . . ' , ' T E L L M E M O R E '
15. U S E R I N T E R V I E W
14
Y O U R T U R N !
17. C A P T U R E
F I N D I N G S 16
NEEDS: THINGS
THEY ARE
TRYING TO DO
(USE VERBS)
NEEDS:
things
they are trying
to do
INSIGHTS:
new findings about your
partner's feelings, worldview,
to leverage in your design
18. D E F I N E P R O B L E M
S T A T E M E N T
17
M Y P A R T N E R ' S N A M E
M Y P A R T N E R
N E E D S T O . . . . .
S U R P R I S I N G L Y / /
B E C A U S E / /
B U T . . .
25. S H A R E Y O U R S O L U T I O N
& G E T A F E E D B A C K
24
W H A T W O R K E D W H A T C O U L D
B E I M P R O V E D
Q U E S T I O N S I D E A S