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Designing for the PresentFuture w/ Socratic Experience Design

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How do you design what you design? What is the typical thought process you go through? Have you considered interrogating the way you think and how you make (design) decisions in order to make better ones?

Often as Designers (which includes you “strategists” and “creatives”) due to habit, external pressures and lack of resources we can often get to solution mode too quickly. Even with the best tools, strategy, UX and design thinking methods in mind, rapid solutioning before proper questioning can often lead to far less than ideal outcomes.

With technology, formats and problem spaces evolving daily a very old but often unconsidered form of thinking, questioning, needs consideration. How can the skill of inquiry be developed to help us solve bigger (design) problems in more inspiring ways? In this deck (output from a talk) I discuss how the process of forming "beautiful" design questions can help strengthen your design process, revitalize the artifacts you make, help you get a seat at "the grown-up table" in your organization and prepare you for a world of never ending design.

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Designing for the PresentFuture w/ Socratic Experience Design

  1. 1. DESIGNING FOR THE PRESENT FUTUREWITH SOCRATIC EXPERIENCE DESIGN VERSION 01 // 08.11.2016 FRITZ DESIR // @FRITZISM
  2. 2. 2 Always the beautiful answer who asks a more beautiful question. – E.E. Cummings
  3. 3. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D ME
  4. 4. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D EXPERIENCE 
 ARCHITECT @FRITZISMFRITZ DESIR
  5. 5. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
  6. 6. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D EXPERIENCE 
 ARCHITECT INFORMATION ARCHITECT INTERACTION DESIGNER EXPERIENCE STRATEGIST @FRITZISMFRITZ DESIR
  7. 7. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D @FRITZISM Experience Design/ Strategy Lead PLACES I’VE WORKED…
  8. 8. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D @FRITZISM Experience Design/ Strategy Lead BRANDS I’VE WORKED ON…
  9. 9. INTERACTION DESIGN ASSOCIATION www.ixda.org @FRITZISM Local Leader NYC Chapter
  10. 10. @FRITZISM Partner, Experience Design Lead www.matewith.us @wearemate MATE provides validation, education and measurement services to help companies solve experience design problems and find opportunities created as they transition to the digital age.
  11. 11. IDENTIFICATION DESIGN EXECUTION Audit Brand definition Industry Analysis Tech capabilities Identifying pain points Sketching, making to explore possibilities Collaborating to create (wireframing, prototype development) Validating for feasibility VALIDATION Managing development Backlog planning Providing QA supportPROTOTYPING TH E DI GITA L P RODUCT L I F ECYCL E PRODUCT DEFINITION IDEATION Problem? Opportunity? We establish success criteria KPI definition Exploring what can be 
 based on what’s needed Group concepting methods Early validation to confirm
  12. 12. IDENTIFICATION IDEATION DESIGN EXECUTION Audit Brand definition Industry Analysis Tech capabilities Identifying pain points Problem? Opportunity? We establish success criteria KPI definition Exploring what can be 
 based on what’s needed Group concepting methods Early validation to confirm Sketching, making to explore possibilities Collaborating to create (wireframing, prototype development) Validating for feasibility VALIDATION Managing development Backlog planning Providing QA supportPROTOTYPING ACTIVATION MATE works with your development team here to guide the design to realization VALIDATION We work continually during this phase to ensure what you’re making has value AUDITING to frame or reframe to define the real problems and find opportunities PRODUCT DEFINITION TH E DI GITA L P RODUCT L I F ECYCL E // WHERE M ATE ADDS VALUE EDUCATION Bespoke workshops to help teams stay current on emerging best practices and trends
  13. 13. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D SO… WHAT’S THIS TALK ABOUT?
  14. 14. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D THIS IS TALK IS “META-COGNITIVE”
  15. 15. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D METACOGNITION = THINKING & MANAGING HOW WE THINK
  16. 16. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D THIS TALK IS IN BETA (THIS BEING VERSION 01, FEEDBACK WELCOMED)
  17. 17. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D HOW TO ENGAGE THIS TALK?
  18. 18. THIS TALK IS ABOUT QUESTIONS
  19. 19. IT IS SOCRATIC-AL
  20. 20. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D WHAT IF EVERYTHING YOU THOUGHT WE “KNEW” ABOUT DESIGN WAS WRONG?
  21. 21. 21 – Source: Dan Saffer (@ohdannyboy)
  22. 22. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D HOW’D I GET HERE?
  23. 23. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D AFTER SOME 15 YEARS+ OF PRACTICING DESIGN AND BECOMING AN ADMITTED PROCESS NERD…
  24. 24. (photo from my notebook)
  25. 25. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D AND BEING A LARGE FAN OF THE EXISTING “UX” CANON…
  26. 26. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
  27. 27. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
  28. 28. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
  29. 29. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
  30. 30. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
  31. 31. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
  32. 32. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
  33. 33. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D I REALIZED… OUR DESIGN SOLUTIONS WERE (AND ARE) BEING CREATED ON REPEAT
  34. 34. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D I WONDERED WHY?… AND STARTED TO LOOK AND FOUND OTHER RESOURCES…
  35. 35. 38
  36. 36. 39
  37. 37. 40
  38. 38. 41
  39. 39. 42
  40. 40. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D I ALSO FOUND..
  41. 41. “Ask yourself an interesting enough question and your attempt to find a tailor-made solution to that question will push you to a place where, pretty soon, you’ll find yourself all by your lonesome—-which I think is a more interesting place to be.” – Chuck Close
  42. 42. AI involves, in a central way, the art and practice of asking questions that strengthen a system’s capacity to apprehend, anticipate, and heighten positive potential. – David Cooperrider
  43. 43. THIS IS OF COURSE NOT NEW
  44. 44. USING INQUIRY TO DRIVE THINKING HAS EXISTED FOR SOME 2000+ YEARS
  45. 45. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D BUT WAIT, ISN’T QUESTIONING BASICALLY PHILOSOPHY?
  46. 46. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D Question - Action = Philosophy Question + Action = Innovation
  47. 47. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D WHAT ARE THE COMMON (DESIGN) QUESTIONS WE ASK OURSELVES WITHOUT KNOWING?
  48. 48. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D WHAT ARE OUR COMMON (DESIGN) ANSWERS?
  49. 49. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D ABOUT THE WORDS
  50. 50. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D WHY SOCRATIC 
 EXPERIENCE DESIGN?
  51. 51. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D WHY SOCRATIC 
 EXPERIENCE DESIGN?THE USE OF QUESTIONS TO DEVELOP A LATENT IDEA, AS IN THE MIND OF A PUPIL, OR TO ELICIT ADMISSIONS, AS FROM AN OPPONENT, TENDING TO ESTABLISH A PROPOSITION
  52. 52. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D WHY SOCRATIC 
 EXPERIENCE DESIGN? FRICTION DELIGHT
  53. 53. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D WHY SOCRATIC 
 EXPERIENCE DESIGN? MANAGE FRICTION MAXIMIZE DELIGHT
  54. 54. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D #TALKGOALS
  55. 55. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D INDISPENSABILITY
  56. 56. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D MAKE YOU INDISPENSABLE ASK MORE QUESTIONS HELP YOU CHANGE THE WORLD
  57. 57. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D (in diagram form) digital experiences crafted with meaning derived 
 from people, environment, technology, landscape &= happy users stronger brands informed by + + INDISPENSABILITY
  58. 58. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D MAKE YOU INDISPENSABLE HELP YOU ASK BETTER QUESTIONS HELP YOU CHANGE THE WORLD
  59. 59. I KNOW YOU WON’T BELIEVE ME 
 BUT THE HIGHEST FORM OF 
 EXCELLENCE IS TO QUESTION 
 ONESELF AND OTHERS — SOCRATES
  60. 60. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D MAKE YOU INDISPENSABLE HELP YOU ASK BETTER QUESTIONS HELP YOU CHANGE THE WORLD
  61. 61. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
  62. 62. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D Remember: at the end of the day, your job isn’t to get the requirements right — your job is to change the world. — Jeff Patton
  63. 63. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D MAKE YOU INDISPENSABLE HELP YOU DESIGN BETTER QUESTIONS HELP YOU CHANGE THE WORLD
  64. 64. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D MAKE YOU INDISPENSABLE HELP YOU DESIGN BETTER QUESTIONS HELP YOU CHANGE THE WORLD (+ Elevate your place at the table)
  65. 65. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D WHY, QUESTIONS?
  66. 66. BECAUSE QUESTIONS ARE BECOMING MORE IMPORTANT THAN WHAT WE “KNOW”
  67. 67. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D COULD IT BE POSSIBLE, KNOWING WHAT TO ASK IS MORE IMPORTANT THAN “KNOWING”?
  68. 68. THINGS WE THOUGHT WE “KNEW”
  69. 69. HOME TEMPERATURE IS CONTROLLED @HOME
  70. 70. FOUNDED IN 2008, SOLD FOR $3.2 BILLION DOLLARS
  71. 71. CREDIT CARDS PAYMENT ONLY BE ACCEPTED BY STORE MERCHANTS
  72. 72. FOUNDED IN 2008, VALUED AT $6 BILLION DOLLARS
  73. 73. PEOPLE WOULD NEVER OPEN SPACE IN THEIR HOMES FOR MONEY
  74. 74. FOUNDED IN 2007, NOW VALUED AT $30 BILLION DOLLARS
  75. 75. TAXIS NEED TO BE HAILED OR CALLED
  76. 76. FOUNDED IN 2009, VALUED AT $66 BILLION DOLLARS
  77. 77. OUR ONLY ROLE AS CONSUMERS IS CONSUMPTION
  78. 78. 87 $1,321,759,519 TOTAL DOLLARS PLEDGED TO KICKSTARTER PROJECTS
  79. 79. WEBSITES CAN’T DESIGN THEMSELVES
  80. 80. HTTP://THEGRID.IO/
  81. 81. …AND MY PERSONAL FAVORITE
  82. 82. PEOPLE HATE SCROLLING
  83. 83. 92
  84. 84. FOUNDED IN 2009, VALUED AT $11 BILLION DOLLARS
  85. 85. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D THE PRESENT / WHERE ARE WE + WHAT MATTERS?
  86. 86. 96 US SMARTPHONE PENETRATION REACHED 74%, UP FROM 58% THE PREVIOUS YEAR THERE HAVE BEEN OVER 500 MILLION IPHONES SOLD WORLDWIDE;
 9/19/14 IPHONE 6 LAUNCHES WITH OVER 10 MILLION SOLD IN THE FIRST WEEKEND
  87. 87. MESSAGING APPS WERE USED BY OVER 1.4 BILLION PEOPLE WORLDWIDE IN 2015 AND THAT NUMBER IS EXPECTED TO HIT 2 BILLION BY 2018
  88. 88. 59% OF THE 33MLN WEARABLES SHIPPED IN 2015
  89. 89. THE TELEPHONE TOOK 75 YEARS FACEBOOK TOOK 3.5 YEARS FLAPPY BIRD TOOK 35 DAYS POKÉMON GO HAD 7.5M DOWNLOADS IN 5 DAYS THE 1ST MILLION USERS
  90. 90. THE PRESENT FUTURE WE ARE DESIGNING FOR…
  91. 91. $150 BILLION FORECAST IN AR/VR REVENUE BY 2020
  92. 92. 113 MILLION PEOPLE IN US CURRENTLY OWN A SMART TV* *eMarketer, 2014
  93. 93. THE DEATH OF MOORE’S LAW BY 2021 Chip giants Intel and Samsung claim by 2021 transistors will get to a point where they can shrink no further
  94. 94. 104 ANTICIPATORY DESIGN IS BECOMING THE NORM
  95. 95. MACHINE INTELLIGENCE IS ALREADY HERE
  96. 96. 108
  97. 97. 109
  98. 98. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D WELL… SORT OF.
  99. 99. 111
  100. 100. THE GLOBAL CHATBOTS MARKET WAS VALUED AT US$ 88.3 MN IN 2015
  101. 101. WHAT CAN DESIGN WITH PRESENT FUTURE 
 IN MIND LOOK LIKE?
  102. 102. 114 HTTPS://CUE.ME/
  103. 103. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D THE DEATH OF CURIOSITY
  104. 104. LOUIS CK - "WHY" https://www.youtube.com/watch?v=BJlV49RDlLE
  105. 105. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D SO, WHAT OF EDUCATION?
  106. 106. THE PROBLEM… OUR CURRENT SCHOOL MODEL IS OVER 100 YEARS OLD
  107. 107. THE PROBLEM… AND IN IT WE’VE BEEN TAUGHT TO APPLY VS. INQUIRE
  108. 108. 121
  109. 109. The important thing is not to stop questioning. Curiosity has its own reason for existing. Never lose an holy curiosity. – Albert Einstein
  110. 110. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D DEVEL0PING INQUIRY
  111. 111. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D HOW DO WE DESIGN FOR A COMPLEX WORLD IN PERPETUAL CHANGE?
  112. 112. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
  113. 113. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D 3 CAPABILITIES TO DEVELOP
  114. 114. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D IQ + EQ + CQ
  115. 115. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D IQ + EQ + CQ intellectual quotient and refers to mental ability
  116. 116. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D IQ + EQ + CQ stands for emotional quotient and concerns our ability to perceive, control, and express emotions
  117. 117. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D IQ + EQ + CQ Curiosity quotient concerns having a hungry mind. People with higher CQ are more inquisitive and open to new experiences.
  118. 118. OUR OPPORTUNITY AS DESIGNERS
  119. 119. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D SHIFTING OUR ROLE
  120. 120. SO WHAT CAN YOU USE ON MONDAY MORNING?
  121. 121. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D HOW TO?
  122. 122. NEW TIMES —-> NEW SKILLS
  123. 123. CONSTANTS VARIABLES
  124. 124. CONSTANTS VARIABLES formats constraints technologies culture shifts
  125. 125. CONSTANTS VARIABLES formats constraints technologies culture shifts what is? + why? what if? what works? what’s next?
  126. 126. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D PROCESS
  127. 127. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D PROCESS
  128. 128. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D PROCESSFRAMEWORKS
  129. 129. A FRAMEWORK FOR INQUIRY
  130. 130. FRAMING PEOPLE INDUSTRY IDEATION OUTCOMES ROADMAP
  131. 131. FRAMING What is the real problem? What is this project’s purpose? Who is the customer? What does success look like? What habitual thinking am I bringing to this problem?
  132. 132. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D THE ASK SOLUTION
  133. 133. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D THE ASK SOLUTION The way we very often view work
  134. 134. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D THE ASK SOLUTION(CAUSE----- The way we very often view work what's the real problem/opportunity?
  135. 135. PEOPLE Who are we designing for? What are the joy points & pain points? What is their core motivation? What is shifting in culture? What do we need to know that we don’t?
  136. 136. PEOPLE Who are we designing for? What are the joy points & pain points? What is their core motivation? What is shifting in culture? What do we need to know that we don’t? How to add value to my team, if I’m the only 
 one questioning? EXTRA CREDIT —>
  137. 137. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D WHY SOCRATIC 
 EXPERIENCE DESIGN? MANAGE FRICTION MAXIMIZE DELIGHT
  138. 138. 153 OF THE WORLD’S POPULATION LIVE IN CITIES TODAY; 75% WILL BY 2050 50%
  139. 139. 154 WHAT WILL THEY NEED THAT THEY 
 DON’T SEE?
  140. 140. 155 HOW DO WE DESIGN MEANINGFUL VALUE?
  141. 141. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D “None of us is as smart as all of us.” – Ken Blanchard
  142. 142. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D PLANNING / STRATEGY CREATIVE (ART + COPY) SEARCH & SOCIALTECHNOLOGYEXPERIENCE DESIGN SILOS ON BUSINESS SIDE… …AND MORE SILOS ON THE DESIGN SIDE MEASUREMENT 
 & ANALYTICS OPERATIONS MARKETING SALES FINANCIAL
  143. 143. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D EXPERIENCE DESIGN MEASUREMENT 
 & ANALYTICS TECHNOLOGY MOVING TO AN X-SHAPED TEAM PEOPLE (CONSUMES CONTENT, CO-CREATES
 OTHER CONTENT EXPERIENCE) CLIENT (BRAND EXPERT, PROVIDES GOVERNANCE) CONTENT STRATEGY (DEFINES REQUIREMENTS PLANS CALENDARS, STRUCTURES GOVERNANCE) SOLUTION MAKING SPACE
  144. 144. INDUSTRY What are the industry norms that people are accustomed to ? What is technology making possible? Why does this brand exist? Who would miss this brand if it disappeared?
  145. 145. IDEATION What would ____________ do? How might we? What questions excite us? What if we? What principles are guiding this design?
  146. 146. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
  147. 147. OUTCOMES How are we keeping score? How will we know we’re successful? What can we see going wrong (pre-mortem)? What habitual thinking am I bringing to this problem?
  148. 148. ROADMAPS What’s next? What’s working? What’s not? What didn’t we finish? What else?
  149. 149. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D THINK IN ROADMAPS
  150. 150. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D THE ASK SOLUTION
  151. 151. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D THE ASK SOLUTION The way we very often view work
  152. 152. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D THE ASK SOLUTION(CAUSE----- The way we very often view work what's the real problem/opportunity?
  153. 153. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D THE ASK SOLUTION The way we very often view work (CAUSE----- ----ROADMAP) what's the real problem/opportunity? the what now? what’s next? question
  154. 154. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D THE ASK SOLUTION what's the real problem/opportunity? (CAUSE----- ----ROADMAP) the what now? what’s next? question Adding these two frames of reference could expand the consideration points we design against
  155. 155. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D INQUIRY-BASED RESEARCH & AUDITING
 AT 4 LEVELS TO IDENTIFY OPPORTUNITY TO IDENTIFY OPPORTUNITY
 AT 4 LEVELS & CRAFT 
 AN EXPERIENCE ROADMAP EXPERIENCE ROADMAP THE BEGINNING AT THE END THE ROLE AN EXPERIENCE ROADMAP CAN PLAY (PRODUCT, SERVICE, CONTENT + TECHNOLOGY) (PRODUCT, SERVICE, CONTENT + TECHNOLOGY)
  156. 156. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D “”QUESTION-STORMING”
  157. 157. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D THE RESEARCH MATRIX WE ARE OPPORTUNITY FINDERS & PROBLEM SOLVERS
  158. 158. HOW CAN WE MOVE FASTER?
  159. 159. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
  160. 160. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D NEW ARTIFACTS
  161. 161. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D EXPERIENCE BRIEFS WE ARE OPPORTUNITY FINDERS & PROBLEM SOLVERS
  162. 162. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D Addressing key inputs required to create value-driven experiences for brand and customer using data 
 as the driver (work in progress)
  163. 163. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D STORYMAPS WE ARE OPPORTUNITY FINDERS & PROBLEM SOLVERS
  164. 164. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D TOUCHPOINT MAP WE ARE OPPORTUNITY FINDERS & PROBLEM SOLVERS
  165. 165. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D REMEMBER… WHAT WE’RE UP TO
  166. 166. change
  167. 167. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D DESIGNERS ARE THE ONLY ONES WHO CAN
  168. 168. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D DESIGNERS ARE THE ONLY ONES WHO CAN …and we are ALL designers!
  169. 169. THANK YOU! FRITZ DESIR // @FRITZISM WWW.MATEWITH.US
  170. 170. HAVE A DIGITAL DESIGN CHALLENGE?DON’T BE A STRANGER… WWW.MATEWITH.US @WEAREMATE FRITZ DESIR // @FRITZISM // 917 217 0342

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