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Banking in Uganda
Understanding the Basics




     Traditional
                            Mobile Users                   Mobile Banking
       Banks
                                                       •   Banking for the
•   Banking Model       •   No of Mobile                   Unbanked
                            Users
•   Gaps in the Model                                  •   User-friendly
                        •   Mobile                         Technology
•   Banked percentage       Penetration
    of the Population                                  •   Reducing
                                                           Expenses




                        Like us on         www.facebook.com/ObopayMobilePayments
Banking Model: Simplified

               • They are authorized to hold checking, savings and time-deposit accounts for
                 individuals and institutions in local as well as International currencies.

Commercial     • They are also authorized to buy and sell foreign exchange.
  Banks


               • They are authorized to take customer deposits and to establish savings
                 accounts.

               • They are also authorized to make collateralized and non-collateralized loans to
 Credit and      savings and non-savings customers.
  Finance
 companies

               • They are allowed to take deposits from customers in the form of savings
                 accounts.
Microfinance
  Deposit-   • MDIs are not authorized to offer checking accounts or to trade in foreign currency.
   taking
Institutions


Source: Wikipedia
                                                         Follow us on         http://twitter.com/Obopay
Banking in Uganda: Fact File



                                         •   About 79% of Ugandans transfer their money
                                             through relatives or taxis, while 13% use
                                             mobile money.

                                         •   Total population holding accounts in banks is
                                             4 million, or 33 per cent of the 12 million who
                                             are bankable.

                                         •   The number of commercial bank branches
                                             have risen to 455.

Mobiles have become the easiest way to
           exchange money




Source: Mobile Money Wikipedia Africa Uganda business

                                                       Read our        http://blog.obopay.com
Mobile Connectivity




                  Total Subscribers: 12 million.


                  33-40 SIM cards for every 100
                  people.


                  Population Penetration: 38.4%




                               Source: Budde
                                       ihub

     Join us on    www.linkedin.com/company/obopay
The Need for Mobile Banking



                       Uganda largely has a cash based economy
                       and 8 in 10 of those engaged in money
                       transfers, send or receive it in cash.




                       Apart from Western Union and
                       Moneygram, there are no competitive offers
                       by local banks for person to person cash
                       transfers.




                        The majority of Ugandans give
                       ‘consumption’ or ‘meeting household needs’
                       as well as ‘emergencies’ like burial as the
                       main reason for saving.



Source: Mobile Money
The Need for Mobile Banking


                       Commercial banks on the other
                       hand, design savings products that require
                       high, minimum and operating balance.




                       Customers who want to access money
                       beyond such limits suffer a cash penalty.




                       These limitations plus additional fees on
                       otherwise normal banking transactions like
                       account closing and reactivation make most
                       bank products un-competitive



Source: Mobile Money
Bringing it all Together


        Consumer                                                              Linkages
         •   Universal                                                        •   Eco-system approach
         •   Ubiquitous                                                       •   Direct integrations
         •   UI                                                               •   Inter-operable




    Platform
    •   High Performing
                                                         GTM
    •   Efficient
                                                         •   Investment in branding, distribution
    •   Global
                                                             and operations
                                                         •   Strategic partnerships
                                                         •   Appetite to stay the course


    Mass Market Offerings   Drive Volume/Profitability       Create Largest/Network Effect


Corporate Website              Like us on     www.facebook.com/ObopayMobilePayments
Thank You

       info@obopay.com

       www.obopay.com

       www.facebook.com/ObopayMobilePayments

       http://twitter.com/Obopay

       http://blog.obopay.com/

       www.linkedin.com/company/obopay
       http://pinterest.com/obopay

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Banking in Uganda

  • 2. Understanding the Basics Traditional Mobile Users Mobile Banking Banks • Banking for the • Banking Model • No of Mobile Unbanked Users • Gaps in the Model • User-friendly • Mobile Technology • Banked percentage Penetration of the Population • Reducing Expenses Like us on www.facebook.com/ObopayMobilePayments
  • 3. Banking Model: Simplified • They are authorized to hold checking, savings and time-deposit accounts for individuals and institutions in local as well as International currencies. Commercial • They are also authorized to buy and sell foreign exchange. Banks • They are authorized to take customer deposits and to establish savings accounts. • They are also authorized to make collateralized and non-collateralized loans to Credit and savings and non-savings customers. Finance companies • They are allowed to take deposits from customers in the form of savings accounts. Microfinance Deposit- • MDIs are not authorized to offer checking accounts or to trade in foreign currency. taking Institutions Source: Wikipedia Follow us on http://twitter.com/Obopay
  • 4. Banking in Uganda: Fact File • About 79% of Ugandans transfer their money through relatives or taxis, while 13% use mobile money. • Total population holding accounts in banks is 4 million, or 33 per cent of the 12 million who are bankable. • The number of commercial bank branches have risen to 455. Mobiles have become the easiest way to exchange money Source: Mobile Money Wikipedia Africa Uganda business Read our http://blog.obopay.com
  • 5. Mobile Connectivity Total Subscribers: 12 million. 33-40 SIM cards for every 100 people. Population Penetration: 38.4% Source: Budde ihub Join us on www.linkedin.com/company/obopay
  • 6. The Need for Mobile Banking Uganda largely has a cash based economy and 8 in 10 of those engaged in money transfers, send or receive it in cash. Apart from Western Union and Moneygram, there are no competitive offers by local banks for person to person cash transfers. The majority of Ugandans give ‘consumption’ or ‘meeting household needs’ as well as ‘emergencies’ like burial as the main reason for saving. Source: Mobile Money
  • 7. The Need for Mobile Banking Commercial banks on the other hand, design savings products that require high, minimum and operating balance. Customers who want to access money beyond such limits suffer a cash penalty. These limitations plus additional fees on otherwise normal banking transactions like account closing and reactivation make most bank products un-competitive Source: Mobile Money
  • 8. Bringing it all Together Consumer Linkages • Universal • Eco-system approach • Ubiquitous • Direct integrations • UI • Inter-operable Platform • High Performing GTM • Efficient • Investment in branding, distribution • Global and operations • Strategic partnerships • Appetite to stay the course Mass Market Offerings Drive Volume/Profitability Create Largest/Network Effect Corporate Website Like us on www.facebook.com/ObopayMobilePayments
  • 9. Thank You info@obopay.com www.obopay.com www.facebook.com/ObopayMobilePayments http://twitter.com/Obopay http://blog.obopay.com/ www.linkedin.com/company/obopay http://pinterest.com/obopay