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MTN UGANDA
SUCCESS STORY
A CATALYST
FOR GROWTHLeading communications operator
restores confidence in mobile money
Mobile money has taken off in
Uganda in a big way. In the 12
months to September 2015, the
number of mobile money users
grew nearly 2 million from 17.9
to 19.8 million. During the same
period, the number of bank
accounts remained unchanged
at 5 million. This growth is partly
the result of initiatives taken by
operators to improve the range
and quality of digital services
available.
Another factor is the increasingly
supportive regulatory environment
in East Africa. The Ugandan
Parliament passed the Financial
Institutions Act (Amendment) Bill
in January 2016, which presents
new opportunities for the country’s
financial sector. Among them is the
strengthening of agency banking
networks, which will further extend
the reach of much-needed mobile
money services.
Challenges
Since their launch in 2009, MTN
Uganda’s mobile money services
have experienced favorable
levels of uptake, but the existing
wallet platform quickly became
outdated and unable to cope with
the demands of a modern mobile
money provider.
Service outages at peak hours
were frequent and fraud was
a growing concern, which led
to concerns over the reliability,
security and scalability of MTN’s
services among its customer base.
In response, MTN chose long-term
partner Ericsson to migrate to
Ericsson Wallet Platform and
Converged Wallet, which offer the
reliability, security and scalability
needed to successfully manage
mobile money services.
Stronger ecosystem
MTN Group’s deployment of
Ericsson Wallet Platform and
Converged Wallet in Uganda
follows a long history of close
collaboration. Together, Ericsson
and MTN Group have launched
mobile wallet services across the
operator’s footprint with Ericsson
Converged Wallet serving as a
mobile money hub solution.
Our platform enables third-party
microfinance providers and
organizations in the country to
provide loans and salary payments
directly into digital accounts.
Merchants like electricity
distributor Umeme have already
benefited from the migration to
our system, realizing a 50 percent
increase in mobile payments since
the move. Others are sure to follow,
including government bodies
handling school fees, payment
collection companies, and banks.
The deployment also fulfills
regulatory requirements imposed
by Bank of Uganda. By making
financial transactions, subscribers
are now able to accumulate loyalty
points toward MTN services,
initiate loan requests, and receive
money from a range of access
channels, including feature phones
and smart devices.
UGANDA Loves
MOBILE MONEY
CUSTOMER PROFILE
MTN Uganda is part of the multinational telecommunications group MTN, connecting approximately 229 million
people in 22 countries across Africa and the Middle East.The group launched commercial services in Uganda
in 1998 and today MTN Uganda is the largest operator in the country, offering fixed, fixed wireless and mobile
services to more than 9.6 million customers on GSM, CDMA, GPRS, EDGE, WiMAX, Fiber Optic and HSDPA.
www.mtn.co.ug
2009 - 2014
MTN offers services such as basic cash-out and P2P transfers.
The outdated legacy wallet solution regularly causes downtime
at peak times and delays in rolling out new digital services.
August 2014 - September 2014
Dedicated M-commerce delivery teams at Ericsson’s Global
Competence Hub and the Global Service Center in India
support the migration to Ericsson Wallet Platform and
Converged Wallet. A number of Ugandan banks are onboarded
quickly and a Push and Pull Service is introduced, where funds
are automatically moved to/from bank accounts into mobile
wallets. Our system acts as a front-end to the existing banking
platform, providing PIN access through mobile channels.
September 2014 - >
MTN Uganda deploys Ericsson Converged Wallet solution to
support more than 7 million mobile wallet users and 50,000
agents. The solution streamlines MTN’s ability to rapidly
introduce relevant and differentiated mobile money services.
Timeline
Before we migrated to Ericsson Wallet
Platform, our system was going off at
peak hours every day and onboarding new
services was taking 1-2 years. Ericsson
turned that around. All those aspects have
been handled and we now launch service
after service.”
Phrase Lubega,
General Manager Mobile Financial Services, MTN Uganda
CUSTOMER
MTN Uganda
CHALLENGE
>> System down at peak hours due
to scalability problems
>> Restore trust among end users
>> Enable operator to accelerate
growth
SOLUTION
>> Ericsson Wallet Platform and
Converged Wallet
>> Real-time integration to the
existing charging system
RESULT
>> Faster time to market with new
services
>> Greater customer confidence
>> Growth in user base and usage
overview
Growth in numbers
Phrase Lubega, General Manager
Mobile Financial Services, MTN
Uganda, outlines the positive
growth MTN Uganda has
experienced since migrating to
Ericsson Wallet Platform:
“When we moved over to the
Ericsson system in September
2014, we had around 3.1 million
active subscribers. We have
accelerated that growth, and by
the end of 2015 we had around
4.7 million active accounts.
Registration accelerated to 9.5
million customers. In terms of
transactions, at the end of 2015
we were processing around 44
million (cash-in, cash-out, P2P)
transactions per month.
The new system really gave us the
capacity to grow. Scalability has
increased and we now have the
agility to turn around new services.
Also, it’s now history to hear
about service outages because
of capacity. Our vision now is to
offer a full bank on your phone.
We want people to be able to go
anywhere without needing cash
and use mobile money to pay for
any service inside Uganda.”
Supporting financial inclusion
Brian Gouldie, CEO, MTN Uganda,
explains how secure mobile
financial services support financial
inclusion efforts:
“Through our work with Ericsson,
MTN Uganda offers MTN Mobile
Money to bridge the gap between
the region’s banked and unbanked
populations, providing wide and
crucial access to financial services.
With our rollout of Ericsson Wallet
Platform and Converged Wallet,
we have enhanced the stability
and security of our mobile financial
services offering, while gaining
the ability to deliver better mobile
financial services offers and
service bundles as part of our
pre-paid services.”
Ericsson
SE-164 83 Stockholm, Sweden
Telephone +46 10 719 0000
www.ericsson.com/m-commerce
EN/LZT 213 31-FGB 101 0195
© Ericsson AB 2016
Stability at MTN has gone way up since
they moved over to Ericsson Wallet
Platform. Customer experience has
improved and new services are
onboarded faster than ever.”
Per Wahlén,
KAM MTN East / Country Manager Uganda, Ericsson

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mtn-uganda-success-story

  • 1. MTN UGANDA SUCCESS STORY A CATALYST FOR GROWTHLeading communications operator restores confidence in mobile money
  • 2. Mobile money has taken off in Uganda in a big way. In the 12 months to September 2015, the number of mobile money users grew nearly 2 million from 17.9 to 19.8 million. During the same period, the number of bank accounts remained unchanged at 5 million. This growth is partly the result of initiatives taken by operators to improve the range and quality of digital services available. Another factor is the increasingly supportive regulatory environment in East Africa. The Ugandan Parliament passed the Financial Institutions Act (Amendment) Bill in January 2016, which presents new opportunities for the country’s financial sector. Among them is the strengthening of agency banking networks, which will further extend the reach of much-needed mobile money services. Challenges Since their launch in 2009, MTN Uganda’s mobile money services have experienced favorable levels of uptake, but the existing wallet platform quickly became outdated and unable to cope with the demands of a modern mobile money provider. Service outages at peak hours were frequent and fraud was a growing concern, which led to concerns over the reliability, security and scalability of MTN’s services among its customer base. In response, MTN chose long-term partner Ericsson to migrate to Ericsson Wallet Platform and Converged Wallet, which offer the reliability, security and scalability needed to successfully manage mobile money services. Stronger ecosystem MTN Group’s deployment of Ericsson Wallet Platform and Converged Wallet in Uganda follows a long history of close collaboration. Together, Ericsson and MTN Group have launched mobile wallet services across the operator’s footprint with Ericsson Converged Wallet serving as a mobile money hub solution. Our platform enables third-party microfinance providers and organizations in the country to provide loans and salary payments directly into digital accounts. Merchants like electricity distributor Umeme have already benefited from the migration to our system, realizing a 50 percent increase in mobile payments since the move. Others are sure to follow, including government bodies handling school fees, payment collection companies, and banks. The deployment also fulfills regulatory requirements imposed by Bank of Uganda. By making financial transactions, subscribers are now able to accumulate loyalty points toward MTN services, initiate loan requests, and receive money from a range of access channels, including feature phones and smart devices. UGANDA Loves MOBILE MONEY CUSTOMER PROFILE MTN Uganda is part of the multinational telecommunications group MTN, connecting approximately 229 million people in 22 countries across Africa and the Middle East.The group launched commercial services in Uganda in 1998 and today MTN Uganda is the largest operator in the country, offering fixed, fixed wireless and mobile services to more than 9.6 million customers on GSM, CDMA, GPRS, EDGE, WiMAX, Fiber Optic and HSDPA. www.mtn.co.ug 2009 - 2014 MTN offers services such as basic cash-out and P2P transfers. The outdated legacy wallet solution regularly causes downtime at peak times and delays in rolling out new digital services. August 2014 - September 2014 Dedicated M-commerce delivery teams at Ericsson’s Global Competence Hub and the Global Service Center in India support the migration to Ericsson Wallet Platform and Converged Wallet. A number of Ugandan banks are onboarded quickly and a Push and Pull Service is introduced, where funds are automatically moved to/from bank accounts into mobile wallets. Our system acts as a front-end to the existing banking platform, providing PIN access through mobile channels. September 2014 - > MTN Uganda deploys Ericsson Converged Wallet solution to support more than 7 million mobile wallet users and 50,000 agents. The solution streamlines MTN’s ability to rapidly introduce relevant and differentiated mobile money services. Timeline
  • 3. Before we migrated to Ericsson Wallet Platform, our system was going off at peak hours every day and onboarding new services was taking 1-2 years. Ericsson turned that around. All those aspects have been handled and we now launch service after service.” Phrase Lubega, General Manager Mobile Financial Services, MTN Uganda
  • 4. CUSTOMER MTN Uganda CHALLENGE >> System down at peak hours due to scalability problems >> Restore trust among end users >> Enable operator to accelerate growth SOLUTION >> Ericsson Wallet Platform and Converged Wallet >> Real-time integration to the existing charging system RESULT >> Faster time to market with new services >> Greater customer confidence >> Growth in user base and usage overview Growth in numbers Phrase Lubega, General Manager Mobile Financial Services, MTN Uganda, outlines the positive growth MTN Uganda has experienced since migrating to Ericsson Wallet Platform: “When we moved over to the Ericsson system in September 2014, we had around 3.1 million active subscribers. We have accelerated that growth, and by the end of 2015 we had around 4.7 million active accounts. Registration accelerated to 9.5 million customers. In terms of transactions, at the end of 2015 we were processing around 44 million (cash-in, cash-out, P2P) transactions per month. The new system really gave us the capacity to grow. Scalability has increased and we now have the agility to turn around new services. Also, it’s now history to hear about service outages because of capacity. Our vision now is to offer a full bank on your phone. We want people to be able to go anywhere without needing cash and use mobile money to pay for any service inside Uganda.” Supporting financial inclusion Brian Gouldie, CEO, MTN Uganda, explains how secure mobile financial services support financial inclusion efforts: “Through our work with Ericsson, MTN Uganda offers MTN Mobile Money to bridge the gap between the region’s banked and unbanked populations, providing wide and crucial access to financial services. With our rollout of Ericsson Wallet Platform and Converged Wallet, we have enhanced the stability and security of our mobile financial services offering, while gaining the ability to deliver better mobile financial services offers and service bundles as part of our pre-paid services.” Ericsson SE-164 83 Stockholm, Sweden Telephone +46 10 719 0000 www.ericsson.com/m-commerce EN/LZT 213 31-FGB 101 0195 © Ericsson AB 2016 Stability at MTN has gone way up since they moved over to Ericsson Wallet Platform. Customer experience has improved and new services are onboarded faster than ever.” Per Wahlén, KAM MTN East / Country Manager Uganda, Ericsson