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Formula for your life
E + R = O
Event + Response = Outcome
WHAT MAKES YOUR LIFE 100% ?
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
A T T I T U D E
1 20 20 9 20 21 4 5
K N O W L E D G E
11 14 15 23 12 5 4 7 5
H A R D W O R K
8 1 18 4 23 15 18 11
S K I L L S
19 11 9 12 12 19 =
=
=
=
82
96
98
100
Let each letter of the alphabetic has a value equals
to it sequence of the alphabetical order:
THE CAN DO ATTITUDE
 You CAN DO everything, but not all at once.
 You CAN DO everything, if it’s important
enough for you to do.
 You CAN DO everything, but you may not be
the best at everything.
 You CAN DO everything, but there will be
limitations.
 You CAN DO everything, but you’ll need
help.
Attitudes
Types of Attitudes
The Theory of Cognitive Dissonance
Desire to reduce dissonance
• Importance of elements creating dissonance
• Degree of individual influence over elements
• Rewards involved in dissonance
Measuring the A-B Relationship
 Recent research indicates that the attitudes (A)
significantly predict behaviors (B) when moderating
variables are taken into account.
Moderating Variables
• Importance of the attitude
• Specificity of the attitude
• Accessibility of the attitude
• Social pressures on the individual
• Direct experience with the attitude
Self-Perception Theory
An Application: Attitude Surveys
Sample Attitude Survey
E X H I B I T 3-5
Job Satisfaction
Our definition of job satisfaction—a positive feeling about
a job resulting from an evaluation of its characteristics
Two approaches are popular.
Single global rating
Summation score
Single global rating
The single global rating is a response to one question,
such as “All things considered, how satisfied are you
with your job?” Respondents circle a number between 1
and 5 on a scale from “highly satisfied” to “highly
dissatisfied.”
Job satisfaction
The second method, the summation of job
facets, is more sophisticated. It identifies key
elements in a job such as the nature of the
work, supervision, present pay, promotion
opportunities, and relationships with co
workers.
How satisfied are people
Satisfaction by country
Job Satisfaction
 Measuring Job Satisfaction
– Single global rating
– Summation score
 How Satisfied Are People in Their Jobs?
– Job satisfaction declined to 50.7% in 2000
– Decline attributed to:
• Pressures to increase productivity
• Less control over work
The Effect of Job Satisfaction on Employee
Performance
 Satisfaction and Productivity
– Satisfied workers aren’t necessarily more productive.
– Worker productivity is higher in organizations with
more satisfied workers.
 Satisfaction and Absenteeism
– Satisfied employees have fewer avoidable absences.
 Satisfaction and Turnover
– Satisfied employees are less likely to quit.
– Organizations take actions to cultivate high performers
and to weed out lower performers.
Responses to Job Dissatisfaction
E X H I B I T 3-6
How Employees Can Express Dissatisfaction
Job Satisfaction and OCB
 Satisfaction and Organizational Citizenship Behavior
(OCB)
– Satisfied employees who feel fairly treated by and are
trusting of the organization are more willing to engage
in behaviors that go beyond the normal expectations of
their job.

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Attitude.ppt

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Formula for your life E + R = O Event + Response = Outcome
  • 7.
  • 8.
  • 9. WHAT MAKES YOUR LIFE 100% ? A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 A T T I T U D E 1 20 20 9 20 21 4 5 K N O W L E D G E 11 14 15 23 12 5 4 7 5 H A R D W O R K 8 1 18 4 23 15 18 11 S K I L L S 19 11 9 12 12 19 = = = = 82 96 98 100 Let each letter of the alphabetic has a value equals to it sequence of the alphabetical order:
  • 10. THE CAN DO ATTITUDE  You CAN DO everything, but not all at once.  You CAN DO everything, if it’s important enough for you to do.  You CAN DO everything, but you may not be the best at everything.  You CAN DO everything, but there will be limitations.  You CAN DO everything, but you’ll need help.
  • 13. The Theory of Cognitive Dissonance Desire to reduce dissonance • Importance of elements creating dissonance • Degree of individual influence over elements • Rewards involved in dissonance
  • 14. Measuring the A-B Relationship  Recent research indicates that the attitudes (A) significantly predict behaviors (B) when moderating variables are taken into account. Moderating Variables • Importance of the attitude • Specificity of the attitude • Accessibility of the attitude • Social pressures on the individual • Direct experience with the attitude
  • 17. Sample Attitude Survey E X H I B I T 3-5
  • 18. Job Satisfaction Our definition of job satisfaction—a positive feeling about a job resulting from an evaluation of its characteristics Two approaches are popular. Single global rating Summation score Single global rating The single global rating is a response to one question, such as “All things considered, how satisfied are you with your job?” Respondents circle a number between 1 and 5 on a scale from “highly satisfied” to “highly dissatisfied.”
  • 19. Job satisfaction The second method, the summation of job facets, is more sophisticated. It identifies key elements in a job such as the nature of the work, supervision, present pay, promotion opportunities, and relationships with co workers.
  • 20.
  • 23. Job Satisfaction  Measuring Job Satisfaction – Single global rating – Summation score  How Satisfied Are People in Their Jobs? – Job satisfaction declined to 50.7% in 2000 – Decline attributed to: • Pressures to increase productivity • Less control over work
  • 24. The Effect of Job Satisfaction on Employee Performance  Satisfaction and Productivity – Satisfied workers aren’t necessarily more productive. – Worker productivity is higher in organizations with more satisfied workers.  Satisfaction and Absenteeism – Satisfied employees have fewer avoidable absences.  Satisfaction and Turnover – Satisfied employees are less likely to quit. – Organizations take actions to cultivate high performers and to weed out lower performers.
  • 25. Responses to Job Dissatisfaction E X H I B I T 3-6
  • 26. How Employees Can Express Dissatisfaction
  • 27. Job Satisfaction and OCB  Satisfaction and Organizational Citizenship Behavior (OCB) – Satisfied employees who feel fairly treated by and are trusting of the organization are more willing to engage in behaviors that go beyond the normal expectations of their job.